Real Business Owners
283 episodes - English - Latest episode: 4 days ago - ★★★★★ - 665 ratingsTwo serial entrepreneurs, Trevor Cowley and Kale Goodman, are on a mission to help businesses of all levels develop and grow by sharing their past experience building several successful business ventures. It's their goal to convey effective techniques and strategies that any business owner can implement TODAY.
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Episodes
Outgrowing the Current Version of Yourself | Episode 207
May 16, 2023 06:00 - 42 minutes - 38.8 MBThis week on Real Business Owners, Trevor and Kale have a very important announcement to make. In September 2023, Trevor and Kale will be hosting a live event in Texas. The event will have several important speakers such as Ryan Stewman, Michael Bernoff, and Garrett Gunderson! The event promises to help give business owners insight and support on both their personal life and their business. As they go over details for the event, Trevor and Kale will also talk about growth and evolution. The...
Designing A Culture For Success With Anthony Busciglio | Episode 206
May 09, 2023 06:00 - 53 minutes - 49.1 MBAs business owners, there are many aspects that you have to consider. Chief of all your concerns is your employees. After all, the difference between success and failure could depend entirely on the people you choose to hire, and how motivated they can be to step up and perform their best. What kind of culture do you want to promote in your business, and how can you adjust it to help you and everyone you work with grow and improve? On this episode of Real Business Owners, Kale sits down to ...
Gazing Inward with Garrett B. Gunderson | Episode 205
May 02, 2023 06:00 - 47 minutes - 43.2 MBIndividuals losing themselves on the path to success is a common phenomenon. People often lose sight of their initial motivations and reasons for pursuing success. In some cases, people even start this journey with a misplaced motivation, hoping that success will solve all their problems. Sadly, more often than not, people don't stop and take a look within. On this episode of Real Business Owners, Trevor and Kale travel to Salt Lake to talk with Garrett B. Gunderson, a financial advisor, au...
The Art of the Cut with Donnie Joseph | Episode 204
April 25, 2023 06:00 - 52 minutes - 48.1 MBOn this episode of Real Business Owners, Kale and Trevor sit down and talk with Donnie Joseph. Donnie is a barber by trade and a successful business owner who has written a very successful book titled “The Habits of a Six-Figure Barber: Unlock Your Potential Behind the Chair”. Together, the trio will delve into Donnie’s life and learnt how he went from a simple barber to becoming successful enough to own multiple shops and to run a barber college. From multiple role models to discovering ...
Defying Financial Adversity with Matt Adkins | Episode 203
April 18, 2023 06:00 - 1 hour - 57.7 MBOn this episode of Real Business Owners, Trevor and Kale sit down with Matt Adkins: an entrepreneur who is no stranger to financial adversity. From being raised in a poor household and destined for prison to becoming a successful entrepreneur, Matt has made and lost money throughout his life. Some of his financial troubles were luck of the draw, and others were brought about by his own decisions. From starting off with barely enough money to feed himself to wasting thousands partying in Ve...
Mastering Self-Improvement with Adolfo Ayala | Episode 202
April 11, 2023 06:00 - 1 hour - 62.4 MBMeet Adolfo Ayala, a man who knows first hand the benefits of self-improvement. In this episode of Real Business Owners, Adolfo sits down with Trevor and Kale to talk about self improvement. Adolfo dives into his history, highlighting the moments where he took drastic steps to improve his life. From committing to 75 hard and losing weight, to becoming more sociable and taking the next step and joining a Mastermind. Through their collective experience and wisdom, the three offer valuable insi...
Discovering Purpose Through Potential | Episode 201
April 04, 2023 06:00 - 19 minutes - 18.2 MBWhy are we here, and what is our purpose? It’s one of the oldest questions in the history of mankind. For eons humanity has wondered why we exist. Every one has, at one point or another, tried to figure out what their purpose in life is. What is their calling and how can they contribute to the world? In this episode of Real Business Owners, Trevor shares his personal journey of discovering his purpose and how it transformed his life. With candid insights and practical advice, he reveals how...
No More Mr.Nice Guy | Episode 200
March 28, 2023 06:00 - 39 minutes - 35.9 MBAre you truly being honest with yourself about who you want to be in life? Are you living an authentic life or do you constantly find yourself seeking external validation in life? In this episode Kale discusses his personal growth journey and some of the realizations that he had about his own life. He covers how being honest with yourself and other people will make a massive impact on your personal life and your relationships with other people, and how it can lead you to the path of succes...
Seizing the Resolve with Amber Alrifai | Episode 199
March 21, 2023 06:00 - 1 hour - 60.4 MBSometimes it can be easy to think that people who are more successful have it all figured out. That they never face challenges, that they never struggle. This is far from the truth. If there is one thing that every human on this planet can relate to, it is the concept of struggle. The only difference between successful people and everyone else is how they react during times of hardship. On this week of Real Business Owners, Trevor and Kale sit down with special guest Amber Alrifai to talk a...
Creating the Definition of Success | Episode 198
March 14, 2023 15:11 - 29 minutes - 27.2 MB“You’ve got to get tired of trying to live up to what other people consider success. If you are trying to live up to other people’s success, you are probably are living a life of chasing and forcing. Therefore, you’re off and you are prolonging success.” -Dean Jackson Everyone wants to achieve success, but what that success looks like differs from person to person. Too often people look to the success of others and try to copy that. It’s a waste of time. In this episode of Real Business ...
Failing to Commit to Success | Episode 197
March 07, 2023 07:00 - 14 minutes - 13.3 MBLife can be challenging and unpredictable, with ups and downs that can be difficult to navigate. While it's true that many people experience a mix of good, average, and bad days, it's important to recognize that it’s a natural part of the human experience. It's also important to avoid using these challenges as an excuse. In this episode of Real Business Owners, Trevor dives into the Law of 1/3, a principle that acknowledges the ups and downs of life and how they can impact our ability to fo...
Winning the Moment with Cody Adent | Episode 196
February 28, 2023 07:00 - 1 hour - 56.3 MBAs humans, we make countless decisions every day, and the choices we make can have a significant impact on our lives. This is especially true for entrepreneurs who constantly face choices that can shape the trajectory of their businesses and personal lives. Making the right decisions is crucial for success, and it requires a combination of experience, knowledge, and intuition. In this episode of Real Business Owners, Trevor and Kale sit down with Cody Adent, a highly accomplished entrepre...
What Happens After You Reach Your Goals? | Episode 195
February 21, 2023 07:00 - 1 hour - 60.4 MBEveryone who starts a business does so with an ultimate goal in mind. Some want to make enough money to buy an expensive car. Others want to make enough money to spend the rest of their lives living on the beach. Some even want to make enough money to provide for their family for future generations to come. But what happens when your business has become successful to the point where you've reached your goal? What do you do now? What happens next? In this episode of Real Business Owners...
This is What Kids Nowadays Need MOST | Episode 194
February 14, 2023 07:00 - 54 minutes - 49.6 MBYour children are the center of your world and they hold immense potential for shaping the future. However, modern society and the social media landscape can be overwhelming and negative and it can distract the young from what is important. How do you ensure that they are on the right path? How do you drown out the noise and reach out to them? In this episode of RBO, join Matt Blanchard, Kale, and Trevor as they delve into the challenges of parenting in a world saturated with social media a...
The Balance Between Vice and Success | Episode 193
February 07, 2023 07:00 - 51 minutes - 47.2 MBThe path to success is often marked by both triumphs and challenges. While some people may experience more highs than lows, the majority of individuals face more obstacles than breakthroughs. Dealing with these difficulties is a part of the journey, and many people turn to vices as a means of coping with the stresses of everyday life. On this episode of Real Business Owners, Trevor and Kale delve into the topic of vices and their impact on successes. They examine the most common vices and...
Episode 192
January 31, 2023 07:00 - 1 hour - 79.3 MBIn this episode Trevor and Kale speak with Corey McNeil. Corey has been active in the internet marketing world since 2004 and has been working with Trevor and Kale for the past 5 and half years. He is one of the unseen members of the marketing and media team that work behind the scenes (until now). Corey provides his unique perspective of being a part of building the RBO brand from day 1. He shares the lessons he has learned traveling tens of thousands (if not hundreds of thousands) of m...
Entrepreneur to Intrapreneur | Episode 192
January 31, 2023 07:00 - 1 hour - 79.3 MBIn this episode Trevor and Kale speak with Corey McNeil. Corey has been active in the internet marketing world since 2004 and has been working with Trevor and Kale for the past 5 and half years. He is one of the unseen members of the marketing and media team that work behind the scenes (until now). Corey provides his unique perspective of being a part of building the RBO brand from day 1. He shares the lessons he has learned traveling tens of thousands (if not hundreds of thousands) of m...
Leadership Requires Sacrifice | Episode 191
January 24, 2023 07:00 - 19 minutes - 17.9 MBWhat makes a good leader? Is it their ability to inspire others? Is it the sacrifices they make for their team? In this episode of Real Business Owners, Kale discusses leadership and sacrifice. Kale takes inspiration from Tom Brady's story, and he explores the ways in which true leaders are willing to make sacrifices for the greater good. Kale discusses how these sacrifices can inspire and empower those around them and lead everyone on a path to success.
Outwitting the Devil | Episode 190
January 17, 2023 07:00 - 16 minutes - 15.5 MBThere are some people in life who lack direction and purpose. They are easily swayed by their emotions and the opinions of others and they lack the determination and focus needed to achieve success. They have the gifts and the skills, but they are unable/unwilling to use them to be successful. In this episode of RBO, Trevor will take a deep dive into the difference between the aforementioned "drifters" and the successful "non-drifters". Trevor explores the strategies and mindset of the "n...
Cutting the Rope | Episode 189
January 10, 2023 07:00 - 22 minutes - 20.6 MBIn life and in business there are times that we are the lifeline and there are times when we are the dead weight. In this episode Kale shares a couple stories and he talks about the need to sometimes cut the rope in some situations for the greater good. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your business? Reach out to Easier Accounting at 888-620-077...
The Thirst for Success with Ethan Cisneros | Episode 188
January 03, 2023 07:00 - 56 minutes - 51.3 MBMeet Ethan Cisneros, a 25 year old business owner with a very impressive resume. Ethan is the founder of Thirst, a fast food shop that sells sodas, pretzels, and other delicious snacks. Ethan has been in the game since he was 16 years old, and like any business owner, he has his own experiences and lessons to share. What motivated him to become a business owner at such a young age? What lessons did he learn throughout the last 9 year? How did he get started as a business owner? How did he g...
Building a Soda Enterprise with Ethan Cisneros | Episode 188
January 03, 2023 07:00 - 56 minutes - 51.3 MBMeet Ethan Cisneros, a 25 year old business owner with a very impressive resume. Ethan is the founder of Thirst, a fast food shop that sells sodas, pretzels, and other delicious snacks. Ethan has been in the game since he was 16 years old, and like any business owner, he has his own experiences and lessons to share. What motivated him to become a business owner at such a young age? What lessons did he learn throughout the last 9 year? How did he get started as a business owner? How did he g...
Creating Your Own Environments | Episode 187
December 27, 2022 07:00 - 19 minutes - 17.4 MBIn this episode Trevor talks about the importance of constantly improving oneself and one's mindset in order to achieve success in business and in life. It's true that personal growth and development are key to achieving our goals and making progress in all areas of our lives. By continuously learning and working on ourselves, we can better navigate the challenges and setbacks that we may encounter, and be better equipped to handle them when they do arise. It's also important to surround o...
Raisin' Hell with Nancy Johnson | Episode 186
December 20, 2022 07:00 - 1 hour - 65.9 MBEpisode 186 is 38 years in the making! Rags to riches story aren’t new. We’ve all seen movies and read stories with that plot from starting at the bottom and working your way to the top. However, it’s almost always told from the perspective of the hero on his or her journey. That’s why this weeks episode is so unique. This episode’s guest is Trevor’s mother. She shares her perspective of his trouble youth and financial struggles through the lens of the parent. Trevor and his mom, Nancy...
Betting On Yourself | Ep185
December 13, 2022 07:00 - 1 hour - 64.6 MBIn this Episode Trevor and Kale sit down to talk with RBO Mastermind member and owner of Design It Wraps & Tint Brent Knott. Brent talks about his beginning stages of business and the influence of his mentor and how it impacted his life. He also discussed some of the mistakes he made during his journey and how he used those lessons to grow his business. Brent also discusses how he joined the RBO Mastermind and other groups that helped him not only as an entrepreneur but in his personal l...
Mission: Build Better Men, Build Better Women | Episode 184
December 06, 2022 07:00 - 56 minutes - 52 MBLess than one quarter of Americans report finding their purpose or calling in life. When you look at the data it’s not surprising to find so many people aren’t happy, but finding your life’s purpose can be one of the most challenging undertakings in your life. In this episode, Trevor and Kale meet with Eric Gubler and discuss exactly how he has found his purpose in life. Now a successful entrepreneur, Eric shares the lessons he’s learned and how being homeschooled influenced him at a youn...
From Crackhead to Sober Sales GOAT with Eric Cline | Episode 183
November 29, 2022 07:00 - 1 hour - 65.8 MBSuccess is the mark of a hardworking individual. Everyone can be successful; it doesn’t matter how far you have fallen or how bad your situation is. The lowest of the low can, with enough dedication and hard work, rise to become the highest of the high. In this week’s episode, Kale and Trevor introduce Eric Cline, a successful entrepreneur and experienced salesman. Eric is one of many who were the lowest of the low and is now at his personal high and rising. Eric recounts his early years, w...
The Critical Importance of Investing in Yourself | Episode 182
November 22, 2022 07:00 - 20 minutes - 18.7 MBIn this episode of the Real Business Owners Podcast Trevor and Kale talk about the power of networking and masterminds and how they have directly impacted their lives and the people around them. They discuss the importance of expanding your network and how it can evolve your business and take it to the next level. Trevor and Kale talk about their mastermind: The Real Business Owners Mastermind and how they wanted to share the value they gained from other mastermind groups they’ve been a pa...
You ARE Enough | Episode 181
November 15, 2022 07:00 - 20 minutes - 18.7 MBSUCCESS leaves clues… So do deep rooted INSECURITIES. Just because someone is successful doesn’t mean they aren’t insecure. The hardest insecurities to spot are usually the ones in ourselves. If you are always CHASING more… I want ANOTHER business… I want MORE money…. I want MORE cars… I want MORE stuff for my kids… MORE projects… MORE everything. Is it because you don’t feel like you’re ENOUGH? In this solo episode, Kale shares his recent revelations about his...
Your Self Belief Impacts You & Your Business with Andrew Ammons | Episode 180
November 08, 2022 07:00 - 1 hour - 63.3 MBConfidence is critical to success. In this episode, Andrew Ammons shares his experiences and perspectives with self-belief. Andrew explains why it was so important to success today. His humble beginning s working at his father's roofing business was the ground work to founding his own landscaping company. Andrew goes over the lessons he learned through the struggles he encountered and the pivotal role his own self-belief played in his journey to becoming a business owner. Video of this ...
Find a Way or Make a Way with Austin Park | Episode 179
November 01, 2022 06:00 - 1 hour - 90.8 MBThis week on Real Business Owners, Trevor and Kale welcome Austin Park onto the show. Austin is the CEO of Visual Illustrations, a member of the Arete Syndicate, and a successful business owner. In this episode, Austin talks about the various mistakes he has made and what lessons he learned from it. He goes over the different problems and strange situations he has faced while running his business, and how he was able to either find a way or make a way around it. Video of this podca...
Be the One with Justin Prince | Episode 178
October 25, 2022 06:00 - 24 minutes - 22.6 MBHow do you grow a business and help it thrive? Justin Prince has the answer! This week on Real Business Owners, Justin Prince returns to announce his new and upcoming leadership event: Be the 1. The event takes place in St. George, Utah on November 19th and where you will learn how you can build a business in a down economy. Click on the link below to buy your tickets today! Be the 1: https://www.eventbrite.com/e/be-the-1-leadership-event-tickets-427454767717 Video of this podcast is av...
The Married Game with Keith Yackey | Episode 177
October 18, 2022 06:00 - 1 hour - 70.9 MBDo you put the same focus and energy into your relationship as you do in other areas of your life? Do you feel responsible for any of the relationship struggles you may have? With so much going around us all the time people tend to not prioritize their relationship. Over the years that relationship begins to diminish leaving some people confused on why it failed. In this episode Kale and Trevor sit with Keith Yackey the creator of marriedgame.com to discuss why you are the reason for your ...
Defining Your Identity with Adam Smith | Episode 176
October 11, 2022 06:00 - 1 hour - 78.7 MBWho are you? What is your mission? What is your purpose? It may seem like a simple question, but it is surprising how many people never take the time to ask them! This week on Real Business Owners, Kale and Trevor introduce Adam Smith. Adam is a former U.S. Green Beret and the CEO of Savage Freedoms Defense. Adam will talk about defining your identity and give insight on the questions he had to ask himself to define who he was as a person, going from a someone who considered suicide to a su...
'Til You Collapse with Brian Navabi | Episode 175
October 04, 2022 08:00 - 1 hour - 60.5 MBPeople have countless reasons why they give up on their passion. They have even more excuses why they fail. In this Episode Brian Nabavi, entrepreneur and Owner of Til You Collapse apparel brand shares his journey and explains you are at the center of your failures and your successes. Kale and Trevor sit down with Brian and talk about his journey and the lessons he can share in this podcast. From his upbringing, to his first job in sales to entrepreneurship, Brian highlights why he believe...
'Til You Collapse with Brian Nabavi | Episode 175
October 04, 2022 08:00 - 1 hour - 60.5 MBPeople have countless reasons why they give up on their passion. They have even more excuses why they fail. In this Episode Brian Nabavi, entrepreneur and Owner of Til You Collapse apparel brand shares his journey and explains you are at the center of your failures and your successes. Kale and Trevor sit down with Brian and talk about his journey and the lessons he can share in this podcast. From his upbringing, to his first job in sales to entrepreneurship, Brian highlights why he believe...
Finding the Right Tools with Mike Kemski | Episode 174
September 27, 2022 09:00 - 1 hour - 71.4 MBIn this episode Trevor and Kale talk with Mike Kemski, a 3 time #1 bestselling author. Mike has shared the stage with some of the biggest names in the industry including Bob Procter, Marianne Williamson, Harv Eker, Mark Victor Hansen, Kyle Cease, Michael Beckwith to name a few. Mike shares his background and how those lessons were critical for the skills needed so he could have meaningful impact in people lives as a life improvement teacher. Video of this podcast is available at YouTube....
The Power of Influence with Jeremiah Evans | Episode 173
September 20, 2022 08:00 - 1 hour - 58.7 MB"The greater the power, the more dangerous the abuse." -Edmund Burke In this week's episode of RBO, Kale and Trevor bring on Jeremiah "The Bull" Evans. They discuss power and the innate influence that comes with it. Jeremiah delves deep into his own history, drawing examples from both his past and from the world today of the innate responsibility of power and how it can be used for good and bad influence. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect wit...
Recipe for Success with Bennett Maxwell | Episode 172
September 13, 2022 08:00 - 1 hour - 62.8 MBFrom selling cookie dough for his school’s wrestling team, to a door-to-door salesman, to the owner of Dirty Dough (a fast-growing Utah cookie company) Bennett Maxwell is an entrepreneur who understands how to be successful. In this week’s episode of Real Business Owners, Trevor and Kale invite Bennett on to learn how he got to be the CEO of a fast growing cookie enterprise. From his start as a door-to-door salesman to when he first started the Dirty Dough company, Bennett covers the trials...
Standing out to Succeed with Peter Vekselman | Episode 171
September 06, 2022 08:00 - 1 hour - 59.9 MBWhen you are an entrepreneur who is in an industry with a lot of other entrepreneurs, it can become really difficult to make yourself stand out in the crowd. How do you do it, and how do you make your business thrive (especially in an industry with such a high rate of failure)? This week on Real Business Owners, Kale and Trevor talk with Peter Vekselman, an entrepreneur and business owner in the real estate industry. Mr. Vekselman covers what the average real estate business owner goes thro...
Weird is the Way with Jeff Lerner | Episode 170
August 30, 2022 09:00 - 1 hour - 76.9 MBWeird /wird/ adjective 1. suggesting something supernatural; uncanny. "the weird crying of a seal” noun ARCHAIC•SCOTTISH 2. a person's destiny. In this week’s episode of Real Business Owners, we are proud to re-introduce Jeff Lerner. Having appeared previously on the show three years ago, as Jeff goes over the experiences he has had in the past three years, he, Kale, and Trevor will discuss the word “weird”. They will cover its modern definition and how it has departed from...
Focusing on Relationships vs Transactions | Episode 169
August 23, 2022 08:30 - 1 hour - 81 MBToo many entrepreneurs or businesses focus on the money or just the transaction part of business. This narrow thinking causes them to ignore the fundamentals: customer service and relationship building, which actually act as multipliers when it comes to the bottom line of a business. In this episode Trevor and Kale talk with Ryan Flint. They discuss the importance of building relationships rather than just focusing on the transaction. Ryan reveals how the concept of focusing on relationship...
Marketing Secrets with Sean Malone and Chris Baden | Episode 168
August 16, 2022 09:00 - 1 hour - 86.8 MBDo you need to master the lost art of prospecting and sales? In this episode Sean Malone and Chris Baden share insights and wisdom that will provide hungry and ambitious entrepreneurs a recession proof growth system and unlock the secrets to having bullet proof sales conversions to conversions--SO YOU can CLOSE THE DEAL and feel great about it! Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkee...
Bouncing Back | Episode 167
August 09, 2022 08:00 - 1 hour - 57.3 MBWhat would you do if you were in a lawsuit that was draining you personally and financially and had the potential to destroy your business? Imagine that stress, but add to it the compounding effect of the pandemic lockdown. In the episode we have the honor and privilege of welcoming back one of our former podcast guests and closest friends, Danny Blue. We discuss the lessons earned and learned of a lawsuit with a former business partner while trying to combat with the lockdown and how...
The Importance of Acknowledgement | Episode 166
August 02, 2022 08:00 - 20 minutes - 19.1 MBEveryone wants to receive credit for the things they do, the hard work they put in, the amazing accomplishments that they have pulled off. People want to feel that their time and effort was worth it and that their work gets noticed. Unfortunately, getting acknowledged for a lot of your hard work is eclipsed nowadays by criticism of the few times you messed up. In this week's solo episode, Kale discusses acknowledgement. From acknowledging your employees for their work, to acknowledging you...
Combatting Complacency with Nick Rastopchin| Episode 165
July 26, 2022 08:00 - 1 hour - 65.1 MBMeet Nick Rastopchin: early gym-goer, real estate owner, entrepreneur, and Russian born. Having moved to the United States when he was only a child, Nick has an unique perspective compared to the average American. In this week’s episode, Trevor, Kale, and Nick discuss complacency and how it is an antithesis to your goals for success. They will cover the different forms that complacency can come in; from people who stop when they are ahead to people who do not strive to improve their own ...
Setting the Bar | Episode 164
July 19, 2022 08:00 - 34 minutes - 68 MBAre you a good friend? Are you a good family member? Are you a good coworker? Many people would likely answer yes to all of these questions. The true answer, however, may surprise you. Everyone has good intentions, but not many people are willing to put their intentions into action. In this solo episode, Trevor lays down the hard truth behind what makes someone a good person. By drawing on his experience on being a bad friend and bad family member, Trevor will talk about sacrifice, dedic...
The Hunt Ends | Episode 163
July 12, 2022 08:00 - 40 minutes - 85.3 MBThere are two kinds of people when it comes to businesses. There are starters: the people who are good at pulling an idea from nothing and making that idea happen. Then there are the finishers: the people who can take this idea and take it to the finish line. The starters and the finishes are both excellent at what they do in their own right, but the magic can only happen when you put the two together. On this episode, Trevor and Kale discuss starters and finishers and why exactly they are ...
Talking Trash with Garett Larson | Episode 162
July 05, 2022 08:00 - 47 minutes - 78.5 MBKale and Trevor talk to Garrett Larson, son of a hard working blue collar entrepreneur who taught Garrett the value of hard work. Garrett is the owner of Larson Waste from Snowflake Arizona and shares wisdom he has gained from putting in the hours hauling trash and building a business and making sacrifices. Video of this podcast is available at YouTube.com/RealBusinessOwners. Connect with us on Instagram and Facebook @RealBusinessOwners. Need bookkeeping or accounting services for your b...
Recession Proof Your Business | Episode 161
June 28, 2022 08:00 - 46 minutes - 67.6 MBThe economy whispers to the business owner, "You can not withstand the storm." The business owner whispers back, "I am the storm." In this episode the guys talk about the elephant in the room. There are some things you can only learn in a recession, but it's a lot harder to learn when you're barely treading water and aren't prepared. Trevor and Kale discuss how business owners have been through recessions before and some business owners came out on tope and what we can learn from them...