Real Biz Talk with Rachel Brenke
199 episodes - English - Latest episode: 8 months ago - ★★★★★ - 57 ratingsHow do I grow my business? How do I have time for my family and self? Am I really able to do this? Yes, yes you are. Welcome to the Real Biz Talk podcast where you will get guidance, support and direction to help you create a real business to have a real life. The biggest takeaway is how to strategically maneuver away from the “hustle to success” culture. Spending more resources of time, money and energy is not the way to create a real business AND have a real life at the same time. While Rachel understands why many think this is the only way to succeed - she is here to debunk this since she has done it over and over again! With quick episodes, Rachel Brenke brings you the tips, strategies and stories needed to implement the real business, real life mission. Rachel shares timeless strategies that she used to build multiple seven figure businesses in a variety of industries all while raising five kids, competing with Team USA and dealing with life. Along with the tell-all approach, she hosts industry leaders who will give you the “real talk” on creating, growing and running multi-million dollar businesses.Do you want to keep hustling with little return? Taking time and money away from self and family? Or do you want to step into a REAL BUSINESS to live your real life? Let’s do this! New episodes every other week.
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Episodes
My Entrepreneurial Journey
November 18, 2019 21:16 - 25 minutes - 17.7 MBThis episode is a celebration of 100 episodes and a full view into Rachel's entrepreneurial journey from waitress, to unpaid intern to headlining conferences and topping podcast charts. While that sounds impressive, this episode is actually more about the real life stuff that happens and how you can fit your entrepreneurial "success" into it. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi100 Join the Business Bites Podcast® group to chat about this...
Why & How to Have Good Brand Photography for Your Business
November 18, 2019 11:05 - 32 minutes - 22.1 MBBrand photography is more than just headshots; it’s a way to better connect with your perfect client. In this episode, Rachel sits with Christina Blanarovich, her own brand photographer, to discuss the importance of brand photography in our visual society and how to get it. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi99 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How Introverts Can Grow Their Business
November 11, 2019 11:04 - 30 minutes - 20.7 MBAre you an introvert trying to grow a business and feel you are struggling? In this episode, Rachel sits with Lindsay Maloney from the Book Your Dream Clients Podcast to give you some tips to help you. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi98 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
4 Ways to Easy Price + Serve Over Sell
October 21, 2019 11:09 - 17 minutes - 12.3 MBAre you struggling with knowing how to price your products and services? In this episode, Rachel outlines 4 steps that you need to do to price in such a way that will best fit your business. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi97 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Growing Multiple Brands
October 14, 2019 11:05 - 21 minutes - 14.5 MBGrowing multiple brands is best done one brand at a time so each has more chance of success. In this episode, Rachel discusses how she has grown each of her brands and why it’s important to focus on one at a time. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi96 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Developing a Personal Brand
September 30, 2019 11:01 - 13 minutes - 9.06 MBDeveloping a personal brand for your business is important for making connections with your ideal client. In this episode, Rachel shares tips on how to develop and use your own brand. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi95 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
3 Tips on How to Manage a Virtual Team
September 23, 2019 11:10 - 14 minutes - 9.88 MBManaging a virtual team can be challenging especially since you rarely hear or see them. In this episode, Rachel shares 3 tips she has learned from her experiences as a virtual team manager. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi94 Join the Business Bites group to chat about this episode: https://rachelbrenke.com/group
2 Quick Marketing Legalities to Keep You Out of Trouble
September 16, 2019 11:05 - 13 minutes - 9.22 MBReviews and referrals are important for social proof but if done incorrectly can land you in legal hot water. In this episode, Rachel discusses how to utilize reviews and referrals the right way. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi93 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
What if my friend infringes on my trademark?
September 09, 2019 11:05 - 14 minutes - 10.1 MBRegistering a trademark is only one step in protecting your brand. It is up to you to police and enforce your trademark against infringers. In this episode, Rachel discusses how to protect your trademark from infringers…even if the infringer is a friend or colleague. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi92 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Selling Staircase: How to Seamlessly Move Prospects Through the Selling Process
September 02, 2019 11:00 - 26 minutes - 18.5 MBEven though it is essential for growing a business, selling feels gross to a lot of entrepreneurs…but it doesn’t have to. In this episode, Rachel and Nikki Rausch, the Sales Maven, discuss the selling staircase and how selling can be natural and authentic. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi91 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Why You Need Both a CPA and a Lawyer for Business Formation
August 26, 2019 11:00 - 11 minutes - 7.76 MBWe hear over and over again to go to a CPA when trying to decide on our business formation. In this episode, Rachel discusses why this is not always the best idea, and why you may want to consult with a business attorney as well. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi90 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
3 Ways Not Having a Contract Can Cripple Your Business
August 11, 2019 10:55 - 20 minutes - 13.8 MBWorking with others can be a great opportunity but can also open you up to a lot of issues if you don't take the steps to lay out expectations for both parties. In this episode, Rachel explains how having a contract can help prevent issues from occurring in your working relationships. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi89 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Transitioning a Side Project into Full-time Entrepreneurship
August 05, 2019 11:05 - 43 minutes - 30.1 MBLeaving a full-time job to pursue your own entrepreneurial journey can be pretty scary and overwhelming. In this episode, Rachel and Tommy Griffith discuss how to successfully turn your side project into a full-time business. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi88 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Self Care as a Busy Entrepreneur
July 29, 2019 11:00 - 21 minutes - 15.1 MBAs busy entrepreneurs, it’s important to take time to make sure we are taking care of ourselves in order to be more effective in other aspects of your life. In this episode, Ashley Miller explains what self-care looks like and why it is so important. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi87 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Future Discounting (Why People Stink at Planning for the Future + How This Impacts You)
June 24, 2019 11:05 - 37 minutes - 25.5 MBEvery decision you and your customers make is ruled by 3 major psychological rules. In this episode, Rachel and Jenika McDavitt discuss what those rules are and how they impact your business. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi86 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Evolution of a Business from an Idea
June 17, 2019 11:10 - 46 minutes - 32.3 MBBeing asked questions about your area of expertise can sometimes spark the start of a new business. In this episode, Rachel and Aaron Nace discuss how businesses evolve and the lessons they have each learned along the way. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi85 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to Create Content that Converts
June 10, 2019 11:00 - 21 minutes - 14.5 MBEffective content will turn our ideal clients into actual customers. In this episode, Rachel and Danielle Cevallos discuss ways to improve the content you create so you can bring in the customers you want. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi84 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
3 Marketing Tips That Will Make Your Decisions Successful FOR You
May 20, 2019 11:50 - 14 minutes - 9.74 MBMarketing tips abound on the internet, and it's hard to weed out the good from the bad! In this episode, Rachel discusses her top 3 tips that she learned through trial and error that you can put into use now. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi83/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Dangers of Self-Drafting a Contract When You’re Not a Lawyer
May 12, 2019 12:05 - 16 minutes - 11.2 MBSelf-drafting contracts or pulling one from the internet may actually work against you and your business. In this episode, Rachel discusses why DIY-ing this aspect of your business is not a good idea. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi82/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to Grow a Blog in 10 Minutes a Day
May 06, 2019 11:50 - 21 minutes - 14.8 MBBlogging is a great way to stand out among the competition, but it can be a little intimidating and overwhelming, not to mention just trying to find the time! In this episode, Rachel and Suzi Whitford discuss how to grow a blog in only 10 minutes a day. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi81/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
6 Tips To Building a Successful Facebook Community
April 23, 2019 17:23 - 17 minutes - 12.3 MBYou have a brand you want to build - and you know there are people that want to be in a community surrounding your brand...but unsure how to do it successfully? In this episode, Rachel shares her top six tips to building and running a successful Facebook community around your brand. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi80 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
5 Reasons Your Business Should NOT Be a Sole Proprietorship
March 23, 2019 16:06 - 12 minutes - 8.47 MBBecoming a legit entrepreneur is scary- but what’s scarier is the fact that so many are not protecting themselves properly. Come learn the five real life scary reasons why you could be on the hook for failure. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi79 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to make the most out of podcast education
February 13, 2019 14:03 - 20 minutes - 14 MBPodcasts are a great way to get educational information to springboard your business forward...but the key to actually making it successful is through purposeful planning and implementation. In this episode, Rachel and a long-time listener of the Business Bites Podcast® share their tips on how you can make the most of podcasts! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi78 Join the Business Bites Podcast® group to chat about this episode: ht...
Uplevel like Beyonce: What to Do When You Need Help
December 17, 2018 08:00 - 28 minutes - 19.7 MBWe all like to be in control of every aspect of our business, but often we have to delegate effectively to increase our productivity. In this episode, Rachel is joined by Mandi Holmes to discuss ways to improve your workflow. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi77 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Entrepreneurs, protect yo’ assets!
December 13, 2018 10:00 - 17 minutes - 12.1 MBAsset protection is an important part of your business structure. Join Rachel and Scott Smith, as they discuss how to properly protect your personal assets. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi76 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
3 ways to succeed (and protect yourself) at podcasting
December 05, 2018 19:33 - 17 minutes - 12 MBSo you're ready to succeed at podcasting? Join Rachel as she talks through her specific workflow but how to keep your podcast legally protected when having guests and/or team members help! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi75/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
4 Steps to Avoid Being Scammed By Business Coaches
November 19, 2018 15:48 - 17 minutes - 11.8 MBHiring a business coach can be very overwhelming, scary and exciting - however, you need to make sure you're going to get the most bang for your buck. And, in some cases, not be scammed! Join Rachel as she shares her checklist so you can make the best decision for your business! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi74 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Overcoming Sales Objections with The Sales Whisperer
November 14, 2018 13:26 - 36 minutes - 25 MBAnytime you're in business you are selling. You can't get away from it. And the scariest part is not doing it, it is fearing objections from your customer. Listen to this episode with Rachel Brenke and The Sales Whisperer, as they break down simple steps to overcoming these objections and making sales easily! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi73 Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke...
The Legal 101 of Affiliate and Biz Referral Marketing
November 05, 2018 11:00 - 12 minutes - 8.28 MBBeing an affiliate is a good way to work with other businesses. It is also regulated by the Federal Trade Commission to protect consumers. Listen to this episode to learn what an affiliate is and how to stay in compliance with the FTC. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi72/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Using Free Stock Photography Sites Can Kill Your Business
October 15, 2018 11:00 - 10 minutes - 7.3 MBIt's time to stop taking the easy way out that is going to you up in BIG financial and legal trouble. Stop seeking out cheap or free images to use on social media and your website. Listen to this episode and you'll see how it's really not worth the risk. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi71/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
5 Strategic (and EASY) ways to get brand sponsorships
October 08, 2018 11:00 - 11 minutes - 7.79 MBWant to work with brands but don't know how to start? Rachel Brenke shares 5 quick, strategic and effective ways to get the brands attention that you've been wanting. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi70/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
5 Quick Ways Taxes Can SAVE You Money
October 02, 2018 10:00 - 15 minutes - 10.8 MBDo you want to take more of your money home? Planning your tax obligations can help you keep more of what you make. In this episode, we will talk about how you can plan your business to keep from making tax mistakes that cost you money. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi69/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Keys to Pitching Your Business Effectively & Easily
September 25, 2018 13:24 - 24 minutes - 16.6 MBTalking about yourself can be hard to do, but it is necessary if we want others to know about us and what we do. In this episode, we will talk about how and why you should make pitching your business a part of your marketing plan. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi68/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
3 Ways to Make The Most Out Of Your Speaking Engagement
September 17, 2018 14:32 - 10 minutes - 6.98 MBSpeaking engagements involve more than preparing the content, posting on social media, and the actual event. Listen as I teach you my "off market" tips to make the most out of your speaking engagement. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi67/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Getting clear with your messaging with Adria DeCorte
August 21, 2018 15:13 - 32 minutes - 22 MBWe all struggle at one time or another with knowing what our story and messaging are and even who our people are. In this episode, we will talk about how to identify your message and effectively communicate what you do so people will buy into you. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi66/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to Register & Defend Your Copyright
August 14, 2018 17:24 - 54 minutes - 37.2 MBIntellectual property theft is an issue EVERY entrepreneur faces. It’s not if it happens, it is a matter of when it happens. Be prepared to protect the content and brand you have tirelessly built. In this episode, we will talk about how to register and defend your copyright. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi65/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Cyber Security 101 for the Small Business Owner
August 07, 2018 17:33 - 30 minutes - 21.2 MBWe’ve all heard the news stories about data breaches at large companies. If it can happen to them, what about the little guys like you and me – what can we do to prevent it from happening to us? In this episode, we will talk about some simple things you can implement right now to protect your small business from cyber criminals. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi64/ Join the Business Bites Podcast® group to chat about this episode:...
Military Spouse Business Checklist
August 01, 2018 05:44 - 38 minutes - 26.5 MBEveryone is telling you entrepreneurship is great and you absolutely love the sound of being able to set your own work hours and be your own boss. But you are a military spouse, and you already know you’re going to be facing some business owner challenges that not every business owner deals with during the life of their business. Join Rachel and Anna Blanch Rabe as they walk you through legal business set up as a military spouse! Full show notes & links to resources mentioned: htt...
Choosing a biz name, trademarks and more with Autumn Boyd!
June 12, 2018 15:33 - 31 minutes - 21.8 MBOften, entrepreneurs do not consider trademark when coming up with their business names. You can get into a lot of hot water by just going into business with a name and not even considering trademark implications of their use. Rachel and Autumn discuss what trademarks are and give you steps for getting set up with your business name. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi62/ Join the Business Bites Podcast® group to chat about this episode...
The Easiest High-Level GDPR Compliance Checklist Out There
May 22, 2018 17:52 - 22 minutes - 15.6 MBLearn what you need to know about GDPR, if you need to worry about it as a US business, and what to do to become GDPR compliant. In this episode, we will talk about some simple things you can implement right now to be compliant with GDPR. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi61/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How To SUCCESSFULLY Implement What You Learn from Others with Rhonda Melogy
April 30, 2018 16:19 - 32 minutes - 22 MBAs entrepreneurs, we are bombarded with different courses and workshops to help in our businesses. In this episode, we will talk about how to find those courses that fit your needs as well as how to apply your newfound knowledge to your own situations. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi60/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Easy GDPR Compliance Checklist (Privacy Policy version)
April 25, 2018 16:12 - 12 minutes - 8.45 MBGDPR is right around the corner. Are you ready? In this episode, we will talk about some of the data protection and privacy for all individuals within the European Union and the exportation of personal data outside the EU. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi59/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
A Facebook Ad Funnel You NEED to Have with Bryan Caporicci
April 18, 2018 19:48 - 27 minutes - 19.2 MBFacebook Ads are the way of the now. You can’t avoid it. You need to learn how to properly use them. In this episode, we will talk about a step-by-step funnel to get potential consumers into your inbox. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi58/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to make customers think anything you want with Spencer Lum
April 17, 2018 12:39 - 32 minutes - 22.4 MBQuit throwing out content and hoping it sticks! In this episode, we will talk about ways to create addictive content that creates relationships and ultimately sells (without selling!). Full show notes & links to resources mentioned: https://rachelbrenke.com/epi57/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Building & Managing Your Email List with Kristen Smith
March 26, 2018 12:34 - 34 minutes - 23.8 MBSocial media is great but don’t waste your time using only it and not delivering what your audience and potential customers want. In this episode, we will talk about how to properly grow your email list and how to manage it. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi56/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Leveling Up Your Lead Generation with Scott Wyden Kivowitz
March 16, 2018 11:16 - 29 minutes - 20.6 MBLead generation is one of the oldest marketing techniques but is overlooked by many. In this episode, we will talk about modern forms of inbound and outbound lead generation marketing. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi55/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to NOT commit copyright infringement!
March 13, 2018 12:32 - 14 minutes - 9.78 MBPlanning on regramming someone’s photo or snagging a quote off a website and linking back? Think again! Committing copyright infringement is costly. In this episode, we will talk about how to NOT do it, and what to do if it happens to you. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi54/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How To Get Media Attention For Your Brand With Amy Bushatz
March 12, 2018 12:11 - 17 minutes - 12.2 MBIf you aren’t capturing the attention of media reporters -you’re missing a huge marketing piece of the puzzle! In this episode, we will talk about how to pitch your business and secure media coverage for your brand. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi53/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
How to Quit Asking to “Pick Someone’s Brain”
March 07, 2018 16:59 - 12 minutes - 8.3 MBAsking for help is very courageous – but make sure you are coming across as interested and demonstrating value – not entitled and needy. In this episode, we will talk about when and how it is appropriate to ask other professionals questions and where the point where the line is about to be crossed into rude and entitled is. Full show notes & links to resources mentioned: https://rachelbrenke.com/epi52/ Join the Business Bites Podcast® group to chat about this episode: https:...
How To Diversify Your Biz Through Teaching with Cyrissa Carlson
March 06, 2018 14:06 - 27 minutes - 18.9 MBPutting all your eggs into one basket is not a smart move. In this episode, we will discuss taking your knowledge and turning it into a new income stream! Full show notes & links to resources mentioned: https://rachelbrenke.com/epi51/ Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group