REACH OR MISS - Entrepreneurial Marketing Success

Ep. 169 – The entrepreneurs that choose to make this world a better place – Avi Yaron

Avi Yaron Invented a 3D solution for brain surgeons; “If you ask me what is my greatest achievement, it’s being able to save lives worldwide.”  Hi, Reachers.  This week I continue to dedicating this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Avi Yaron. Avi Yaron is a visionary entrepreneur, Executive Chairman, and strategic adviser with extensive knowledge of medical / Neuro technology arenas. Passionate abou...

Ep. 168 – Katherine Parker Magyar is a travel writer entrepreneur who traveled to 6 continents, 63 countries, and all 50 states in pursuit of a good story.

Katherine is a travel columnist for Forbes, and TripSavvy; and her work has appeared in many publications like Architectural Digest, The Week, The Daily Beast, and Business Insider, and more. Katherine Parker Magyar is a New York-based writer with a focus on travel, culture, and adventure—and a preference for far-flung-locales. Katherine is a travel columnist for Forbes, as well as the Caribbean expert for TripSavvy; her work has also appeared in Architectural Digest, The Week, The Daily B...

Ep. 167 – The entrepreneurs that choose to make this world a better place

Deborah Levine: “My passion today reflects my work for a decade, making a difference in the world by looking at prejudice, religious diversity, and hate, including how to deal with it”   Hi, Reachers.  We are going through very important times in the last two weeks, in America and all over the world.  I chose to dedicate this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Deborah Levine, the founder and editor of the ...

Ep. 167 – The entrepreneurs that choose to make this world a better place - Deborah Levine

Deborah Levine:  “My passion today reflects my work for a decade, making a difference in the world by looking at prejudice, religious diversity, and hate, including how to deal with it”    Hi, Reachers.  We are going through very important times in the last two weeks, in America and all over the world.  I chose to dedicate this podcast to the entrepreneurs that choose to make this world a better place and to bring (for the 2nd time) the story of Deborah Levine, the founder and editor of...

Ep. 166 – Riggs Eckelberry “If you want to transform an industry, find the people who don’t have access to it—like Uber or Airbnb.”

Riggs Eckelberry doesn’t look like a bomb-thrower. And yet, he’s driving the disruption of a trillion-dollar industry that has fallen behind the times and is affecting the health of millions. That industry is Big Water. Simply, those billion-dollar centralized water systems aren’t coping with demand, and water quality is getting worse. The answer? Instant InfrastructureTM. Businesses are doing their own water treatment, using modular, prefabricated systems that are trucked right on site. The...

Ep. 165 – Justin Goodbread: I had so many people tell me ‘No… But whenever I hear the word NO it fuels my success!

Justin Goodbread, CFP®, CEPA®, CVGA®, owner of FinanciallySimple.com, is a nationally recognized financial planner, financial educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience starting, buying, owning, and selling businesses. Justin is a two-time winner of the Investopedia Top 100 Advisor award and Exit Planning Institute’s Exit Planner Leader of the Year. Recently, Justin published his first book: The Ultimate Sale. In it, he shows business owners ...

Ep. 164 – Jesse Krieger: “First, let’s normalize failures. The number of things that I’ve started and didn’t work is astronomical.”

Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice. In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University. It...

Ep. 163 – Kasey Jones key success factor: “one of my biggest advantages is that I have zero professional training or education in marketing.”

Kasey Jones, founder of A Better Jones is deeply passionate about helping people, teams, and organizations grow. She has defined her career leveraging creative and innovative methods to build long-lasting relationships with the people that matter most to your business - buyers, partners, and community. Kasey’s experience spans nearly every aspect of sales, marketing, business development, and community organizing at startups including Notion, GoodData, Postano, and even Obama for President....

Ep. 162 – Sarah Evans: “I didn’t realize that I had an entrepreneurial spirit. However, I took the risk 11 years ago and haven’t looked back.”

Sarah Evans, founder of Sevans Strategy and Sevans Digital PR, is a digital PR strategist, consultant, global brand correspondent and keynote speaker, who works with companies worldwide to create and improve their social and digital PR strategies. Her team is able to advise on branding, marketing, advertising, and public relations. Additionally, Sarah has been a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Cisco, SAP, Wal Mart, Shorty ...

Ep. 161 – Sean Castrina: “I started Advantage Handyman, not a sexy business. Well, It turned into a multi-million-dollar company.”

Sean Castrina lost his "dream job" 25 years ago and decided he would never be dependent on an employer for his financial security again. He became a millionaire at 36-years-old by becoming a serial entrepreneur, starting more than 20 companies and currently running 9 companies. His newest book, the World's Greatest Business Plan, helps people by providing a simple step-by-step plan for those who cannot afford to fail. He has contributed to some of the most recognized media outlets including...

Ep. 160 – Amy Vernon’s “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say”

Amy is a digital Swiss army knife. Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology. Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named her the 15th most influential woman in tech on Twitter. She was a member of a Pulitzer Prize-winning staff at the Miami Herald and once converted a two-prong electrical outlet to ...

Ep. 159 – The worst crisis can drive the greatest success;

Ep 158 – Lance Tyson – “People buy emotionally but justify it logically. Entrepreneurs sell thanks to their enthusiasm, but they need to find the logical reasons for people to buy.”

A born entrepreneur and self-starter, Lance Tyson is an authority in the sales world with a passion for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. After leaving school to start his first business, Lance began working for Dale Carnegie. He rose through the ranks eventually building the most successful Dale Carnegie operation in North America. After a fifteen-year run, L...

Ep. 158 – Lance Tyson – “People buy emotionally but justify it logically. Entrepreneurs sell thanks to their enthusiasm, but they need to find the logical reasons for people to buy.”

A born entrepreneur and self-starter, Lance Tyson is an authority in the sales world with a passion for developing strong business leaders. Lance has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys. After leaving school to start his first business, Lance began working for Dale Carnegie. He rose through the ranks eventually building the most successful Dale Carnegie operation in North America. After a fifteen-year run, ...

Ep. 157 – Bill Cates: “For me, success means abundance in my life. Money is OK, as long as it doesn’t own you – as long as you own it!”

Bill Cates is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.  A successful entrepreneur, Bill started and sold two book publishing companies. Turning his attention to help other businesses grow, Bill has written four best-selling books: Get More Referrals Now, Don’t Keep Me a Secret, Beyond Referrals and Radical Relevance. Bill is also somewhat of an adventurer. He has trekked through the Himalayas of...

Ep. 156 – Christina Rowe The women behind Facebook’s 322,000 women entrepreneurs’ group

“Prepare to ‘climb the mountain’ until things click. If you get off, game over! But you will get there!”  Christina Rowe is a marketing expert, a speaker, an author, and the founder of Women Helping Women Entrepreneurs, a global online community of more than 320,000 female entrepreneurs. Christina is also the founder of Stand Out! Media Group, as well as the creator of the Stand Out Online Membership program; the first "All in One" membership program designed to enable participants to elim...

Ep. 155 – Ross Quintana best advice to entrepreneurs “Know yourself. So many people don’t really understand their own brand.”

Ross Quintana, Founder of Social Magnets a Social Megnets and Personal Branding Company. Buzzsumo Top 100 Social Media Influencer, Content Creator, Writer, Multi-talented Business Futurist with a Passion for Customers, Employees, and Thought Leadership. Most passionate about The first item on the list is my personal brand. At my business, Social Magnets, we do personal branding along with social media management. I am constantly refreshing my own brand. My two goals for my personal brand ...

Ep. 154 – Anthony Sarandrea started off door knocking and built a company to $100k+ per day helping over 1M customers a year

Anthony started off door knocking and built a company to $100k+ per day with over 1M customers a year. He is recognized as one of the top customer generators in the world, running a team that drives over 1 million customers each year. Today, he runs a profitable portfolio of websites ranging from commerce to content blogs that combined reach millions of buyers every month. He is consistently featured as one of the tops “under 30 year old” entrepreneurs and was featured alongside Snapchat’s...

Ep. 153 - Jeff Barrett: “I’d like to think that my biggest failure is yet to come - the harder you work, the higher you fail”

Ep. 153 – Jeff Barrett: “I’d like to think that my biggest failure is yet to come – the harder you work, the higher you fail”

Ep. 152 – Social Media is the best chance for entrepreneurs to reach fast, big, long-term success – Heading to the SMMW20 conference

Three entrepreneurs who used social media to stand> out and one influencer that helps us understand what’s next [caption id="attachment_3930" align="aligncenter" width="150"] Dhariana Lozano[/caption] [caption id="attachment_5574" align="aligncenter" width="150"] Blake Jamieson[/caption] [caption id="attachment_6023" align="aligncenter" width="150"] Dr. Ai Zhang[/caption] [caption id="attachment_5721" align="aligncenter" width="150"] David Meerman Scott[/caption]  Wednesday, February 26,...

Ep. 151 – Ted Rubin: It’s always about relationships. For me, it will always be about Return on Relationships

Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) ... and a principal shareholder until the November 2016 7-figure acquisition by Inmar. In the words of Collective Bias Co-Founder, and content marketing thought-leader, John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a g...

Ep. 150 – Dane Maxwell built $2 million companies by starting 16 businesses, and failing with 11

He almost didn't think there was a place for him to belong anywhere, but business saved his life and gave him a sense of purpose and significance. That kind of belonging gave him endless fuel because he had never felt it before. He started 16 business and failed a lot, 11 times. Each time he learned, figured out what worked and what didn't and has started 5 successful profitable businesses. He has gone on to create over 15 millionaires with his teachings. He specializes in helping underdogs...

Ep. 149 – The surprising breakthrough of these outstanding entrepreneurs: Guy Kawasaki, Michael Stelzner, Marcus Sheridan, Dr. Ai Addyson-Zhang and John Nemo

Many entrepreneurs think that starting your entrepreneurship means leaving your ‘Nine to Five’ job. And, it sure is. However, the technology revolution opens endless opportunities to reach faster, easier, and bigger successes through your entrepreneurship. These five entrepreneurs made a considerable shift from their previous jobs to the entrepreneurship they chose to start. It allowed them to find much bigger opportunities that led to massive success.   Listen to their stories and think ...

Ep. 148 – Dr. Ai Addyson-Zhang key success factor: “Action! Taking action. There is nothing more powerful than taking action.”

Dr. Ai Addyson-Zhang is an educator and entrepreneur. She received her MA and Ph.D. in Communication from Syracuse University and the University of Maryland in the U.S. Ai is the founder of Classroom Without Walls, an independent and progressive school that helps young adults become future-ready. She is also an Adobe Education Leader, HubSpot Academy Instructor, and SEMrush webinar host. Ai’s work has been featured in Forbes, Inside Higher Education, Pearson Education, and Mark Schaefer’s bo...

Ep. 147 – Nicolas Babin “I have a daily mantra (from Japanese) : Fall down 7 times but stand up 8 – this is the key for all success in entrepreneurship”

Nicolas Babin, a french citizen has over 30 year experience in high tech industry. He has worked and lived for over 20 years in the US, Europe and Japan. He is a pioneer in AI and robotic having served over 15 years at the helm of Sony Europe. He was managing director of Sony Entertainment Robots Europe and head of communication for Sony Europe. He then was managing director of several companies in the US, UK, Germany and France. Nicolas created and developed over 21 companies in his caree...

Ep. 146 - Jonathan Slain a financial expert, had to borrow a quarter of a million from his mother-in-law. Today he owns the site RECESSION.COM

Ep. 146 – Jonathan Slain a financial expert, had to borrow a quarter of a million from his mother-in-law. Today he owns the site RECESSION.COM

Jonathan Slain’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” came out in September 2019 and is a #1 Amazon Best Seller. Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as “Traction.” He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working wit...

Ep. 145 – David Meerman Scott “I think I’m successful because I have the ability to see patterns in the universe before other people see them“

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a ...

Ep. 144 – Russell Dalgleish best advice to entrepreneurs “never assume that you understand why someone buys your product”

Serial Scottish Entrepreneur and Investor, Strategist and Innovator Russell has enjoyed the benefits of a highly successful international career in the technology sector and now focuses his efforts on supporting owners and boards of companies to devise and implement growth strategies to create shareholder value. In his earlier career he has held board leadership positions with International companies achieving turnover more than £200m. Core areas of focus are Leadership, Innovation, Entrep...

Ep. 143 – Technology (AI) Vs. Humanity 2020 will reach the highest levels of contravention

Technology (AI, Automation) Vs. Humanity 2020 will reach the highest levels of contravention Where should entrepreneurs put their $1 for marketing on in 2020? (and there is a clear winner!!) Elon Musk: “Mark my words, AI is far more dangerous than nukes. Far.” Mark Schaefer: “The most Human Company wins” IDC: “big data and business analytics will surpass $210 billion at a CAGR of 11.9% in two years.” Technology Vs. Humanity - 6 of my most successful entrepreneur guests on the Reach...

Ep. 142 - Jeremy Goldman - You can't get your whole satisfaction from getting to the top - the satisfaction needs to be the whole journey

Futurist Jeremy Goldman has been working with companies looking to take their operations online and inject “social” into their processes for over a decade. Under Jeremy’s leadership, companies like Kiehl’s, TEMPTU or the luxury division he helped Unilever to found, have had tremendous success and won the highest Awards and publications’ mentions. Jeremy earned his MBA in Information Systems and Marketing at the University of Maryland’s Robert H. Smith School of Business. His views have bee...

Ep. 141 – Blake Jamieson studied economics and today is a Portrait Artist for Professional Athletes

Blake Jamieson is a pop portrait artist in Manhattan, NY. He paints pop art portraits for professional athletes and celebrities, including Howie Mandel, Drew Brees, Joe Montana, Gary Vaynerchuk, and over 250 other professional athletes in the NFL, NBA, NHL, MLS, and PLL.  Blake's path to becoming a full-time artist was far from traditional. Despite his passion for art at a young age, Blake decided to forgo art school for a more "practical" degree, studying Economics at UC Davis. After gradu...

Ep. 140 – Nick Loper, host of the Side Hustle podcast, helps thousands of people earn extra money outside of their day job

Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Most passionate about I’m pumped because I had a couple of sick kids with me for a whole week and they went back to preschool today so I have many ta...

Ep. 139 – Bob Burg – “shifting your business context from getting – to giving, is the most financially profitable”

Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 925,000 copies and it has been translated into 28 languages. His and John’s newest p...

Ep. 138 – Shama Hyder: It’s lonely at the top only if you were also lonely at the bottom.

Shama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age.

Ep. 138 – Shama Hyder: “It’s lonely at the top only if you were also lonely at the bottom”

Shama Hyder Show Notes Shama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. ...

Ep. 137 – Deborah Levine: I try to feel at home with the history as well as being part of the future of making a difference.

Deborah Levine is an award-winning author of 14 books and Founder/Editor of the American Diversity Report.  Born in Brooklyn and brought up in Bermuda, her background includes advanced degrees in cultural anthropology, religion, and urban planning. Inspired by her father, a World War II US military intelligence officer assigned to interrogate Nazi prisoners of war, she is a former executive director of Jewish Federations.

Ep. 137 – Deborah Levine: I try to feel at home with the history as well as being part of the future, of making a difference.

Deborah Levine Show Notes Deborah Levine is the award-winning author of 14 books and the founder/editor of the American Diversity Report. Deborah was born in Brooklyn and raised in Bermuda. Her background includes advanced degrees in cultural anthropology, religion, and urban planning. Inspired by her father, a US military intelligence officer assigned to interrogate Nazi prisoners of war during World War II, she is a former executive director of Jewish Federations. Named by Forbes Magazi...

Ep. 136 – Climbing mountains and entrepreneurial success – The 3rd and last part – Some of the most amazing mountains’ stories you heard

OK, my dear Reachers. This is the third and last part (for now…) of the Reach Or Miss mountains project; Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast. You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success. From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D so...

Ep. 135 – Climbing mountains and entrepreneurial success – The 2nd part – Listen to a few more of the most amazing mountains’ stories you heard

Episode 135 Show Notes This is the second part of the Reach Or Miss mountains project; Listen to these incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast From the incredible story about the film Manjhi – The Mountain Man, To climbing day after day for a week the beautiful mountains of Montana in Yellowstone, To climb the mountain of going from a hobby to leaving your solid nine-to-five job and start trading full time for a living, to climb th...

Ep. 134 – Climbing mountains and entrepreneurial success – A few of the most amazing mountains’ stories you heard

Episode 134 Show Notes Incredible mountain stories I heard from successful entrepreneurs I interviewed on my podcast From the marathon monk course on a mount Hiei in Japan, To climbing the Machu Picchu in Peru to climbing the mountain of becoming a one-billion-market-cap company, to work with a paralyzed young Mom with a two years old daughter, that had a catastrophic traffic incident and dreamt on skiing with her daughter one day To climbing Mount Whitney in the Sierra Nevada Mountai...

Ep. 133 – The formula for reaching Entrepreneurial Business Success

Episode 133 Show Notes After twelve years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 100 successful entrepreneurs, and listening to hundreds of thousands of them, here are the three factors of the Formula for Entrepreneurial Business Success.   1. The thing that’s needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started ...

Ep. 132 – Paul Bratby – one in 10000 tech startups are in profit in the first year. We are profitable in our first year.

Paul Bratby Show Notes Paul Bratby is the founder of Trade The Fifth, an Elliott Wave program designed to educate traders and investors on the financial markets so they can take responsibility for their own portfolios and trading accounts by learning how to ride the profitable Fifth Wave setup. Paul started in the business over 14 years ago, and combined his career as an Engineer along with his Military Mindset to develop a repeatable trading and investing strategy that he has used to mana...

Ep. 131 – The combination of profession content and social media allows any experts to gain wealth

Episode 131 Show Notes 4 successful entrepreneurs share their path to success “When I wrote my last book, Known, it was about how creating an effective, powerful personal brand is really the only sustainable, competitive advantage we can have. I was addressing the question: Could anybody become known?” (Mark Schafer) I thought about this book when I interviewed Phil Friedman. Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, stu...

Ep. 130 – Angela Maiers: What is your genius as an entrepreneur? And how will you share it?

Angela Maiers Show Notes Angela Maiers has been listed as one of IBM’s Top 20 Global Influencers, named by Forbes as one of the Top 5 Education Leaders to Watch, in 2017 and 2018,  and is among Huffington Post’s Top 100 Social Media Influencers! Angela founded the global movement, Choose2Matter in 2014. The non-profit organization grew out of the impassioned response to a TEDTalk she gave on the power of two simple words, that went viral. YOU MATTER! She is the author of nine books, inclu...

Ep. 129 – Ramon Ray’s best advice for entrepreneurial business success: “I’m all about relationship building.”

Ramon Ray’s Show Notes Ramon Ray is an entrepreneur, author, and speaker who loves burnt pancakes, bacon, and eggs. He is the founder of Smart Hustle Media and has started four companies (two of which he has sold). Ramon has authored four books. His latest book is “The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand.” Ramon has been invited as an expert witness to the United States Congress. He has also been invited by the Office of the Pres...

Ep. 128 – Deborah Mills-Scofield: “One of the three tenets I live by is: ‘Rush to discover, don’t rush to solve!’”

Deborah Mills-Scofield Show Notes Deborah Mills-Scofield helps mid- to large-sized companies make “strategic planning” a verb. She is also a partner in an early-stage venture capital firm. Deb has written for Harvard Business Review and other venues, including her own blog, and has contributed to several books. Deb graduated from Brown University in three years and helped start the Cognitive Science concentration. After graduation, she went to AT&T Bell Labs, where her patent was one of the...

Ep. 127 – Melinda F. Emerson, “SmallBizLady”, America’s #1 Small Business Expert, shares her 12 P’s of ruling a successful business

Melinda F. Emerson Show Notes Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an international expert on small business development and social media marketing. Melinda is also the president of the Quintessence Group, a marketing consulting firm based in Philadelphia, PA serving Fortune 500 clients who target small businesses. She has published over 5000 articles on small business on her blog. Her advice is widely read, reaching more than 3 million entrepre...

Ep. 126 – Ilan Missulawin: “ unless we have a million customers, I’m not happy!”

Ilan Missulawin Show notes Ilan Missulawin is the co-founder of ClickCease, the leading click fraud protection software used by thousands of advertisers. His background in marketing is diverse, from marketing campaigns for global retail companies to startup marketing. He lives in Tel Aviv with his wife and two children. Most passionate about  I’m a co-founder of ClickCease, which provides protection from click fraud to advertisers that use Google search. At least 20% of the clicks tha...