Ep. 136 – Climbing mountains and entrepreneurial success – The 3rd and last part – Some of the most amazing mountains’ stories you heard

OK, my dear Reachers.

This is the third and last part (for now…) of the Reach Or Miss mountains project;

Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.

You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.

From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons,

To learning how mountaineers prepare to their journey to the peak of Mount Cotopaxi in Ecuador,

To climb the mountain “that we call life that we always have to be climbing and never to give up…”,

to open a company that takes young people to an ‘Adventure Therapy’ on the mountains of Ireland, or another outdoor journey,

To climb 888 stairs (45 floors) of an office building in downtown Dallas for a fundraiser for lung cancer.”

 

I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary step to reach your peak?

 

Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.)

For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likeability, and trust of a leading brand to the act of climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

“In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”

 

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these inspiring stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

OK, my dear Reachers.

This is the third and last part (for now…) of the Reach Or Miss mountains project;

Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.

You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.

From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons,

To learning how mountaineers prepare to their journey to the peak of Mount Cotopaxi in Ecuador,

To climb the mountain “that we call life that we always have to be climbing and never to give up…”,

to open a company that takes young people to an ‘Adventure Therapy’ on the mountains of Ireland, or another outdoor journey,

To climb 888 stairs (45 floors) of an office building in downtown Dallas for a fundraiser for lung cancer.”

 

I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary step to reach your peak?

 

Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.)

For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likeability, and trust of a leading brand to the act of climbing the highest mountains.

You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.

The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.

“In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”

 

So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.

Listen to these inspiring stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.

Avi Yaron hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons. After It was very successfully sold he is now in a mission to save lives

My life was never easy, and in my Army service, I climbed many mountains. I learned that my limit is only the limit of my belief. As long as I have belief, I will make it.
I help a lot of people with brain tumors, and unlike other diseases, people learn overnight that they could die. There’s no warning. They enter a state of shock, and they often just say Yes Doctor, to the first surgeon and in many cases, it’s not the right move.
What I try to do is to inspire them to take more responsibility over their health and life knowing that everything is like climbing a mountain and I actually give this example: Life is a journey, and in a journey, sometimes you fall and sometimes you get hurt, but if you’re inspired to reach something that is extremely important, whether it’s to stay alive or to help other people’s lives, you will pick yourself up, you will pick up the pieces and you will continue the journey.

You can listen to the full episode with Avi Yaron here:  Hoping to find a cure for his own brain tumor, Avi Yaron Invented a 3D solution for brain surgeons. After It was very successfully sold he is now in a mission to save lives

Carla Johnson is a world-renowned storyteller.

Named one of the top 50 women in marketing, one of the top 25 women in digital marketing, and one of the top 10 influencers in marketing technology worldwide, Carla challenges conventional thinking.

It’s a beautiful question because I live in Colorado, which is known for its mountains; we have 54 mountains that people seek to climb because they are particularly high. And I remember the first time that I climbed a mountain and how early I had to get up for it.
And it takes me back to a trip to Ecuador with my husband. We went with a group of Europeans who were going to hike Mount Cotopaxi and to see their preparation and how they got up at 2:00 am in the night. And I thought of how much of this climbing is being done before the actual hike, and the commitment and dedication you need.

You can listen to the full episode with Carla Johnson here: Carla Johnson – Instead of banging the drums and try to get customers’ attention we should ask how can I help my customers?

Kevin L. Jackson is a globally recognized cloud computing expert, Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.

There is a mountain that we call life that we always have to be climbing and I think it’s important never to give up climbing on the mountain of life.
People have asked me when I will retire, and I say I’ll never retire. Because being relevant to society gives me life. Your business delivers value to society, and in return, you feel good about living. So, never give up on life by always stay relevant. Keep climbing.

You can listen to the full episode with Kevin L. Jackson here: Kevin L. Jackson “It’s all about information and about knowledge. You have to know people to communicate with people. Cloud Computing is a platform for collecting information and delivering information.”

Kate Sheehan a Director of The OT Service and Occupational Therapist specializing in environmental design and equipment provision

I would always think of a mountain called Bowfell in the lake district in England, which is the most beautiful mountain to climb. But it has particular resonance to me because on my Dad’s 80th birthday. My Dad didn’t want to party; he wanted the whole family to climb up Bowfell with him.
We got to the top of the Bowfell and drunk Champagne for my dad, and for me, again, it comes down to my Dad’s philosophy which is ‘you can do anything if you want to’!

You can listen to the full episode with Kate Sheehan here: Kate Sheehan’s best advice to entrepreneurs: “You can’t compromise your reputation! If you come across as being honest and being ethical, then people will approach you.”

Bowfell mountain

Phil Friedman has a long and varied background in the marine industry, as a yacht builder, boat and shipyard manager, small business and startup advisor, and yachting writer and editor

I feel a little embarrassed to answer this question. When my wife and I have a vacation we generally head to the mountains, maybe because where we live even the hills are short. So we have been in many mountains, in the Rocky Mountains, mountains in Europe and we’ve been in the Alps, so we love mountains but, and this is why I said I’m a little embarrassed to answer this question, we don’t climb up the mountains!
We always hike down. We find either chairlifts or tramps to take us up the mountain, and then we hike down. I guess you can say that I look for challenges that have to do with walking down the hill.
You’d be surprised how much you can see. If you’re going up the mountain, you’re always looking at the rocks in front of your face, but when you’re going down the mountain, you’re looking at the whole view. Maybe it’s also a good metaphor.

You can listen to the full episode with Phil Friedman here: