Episode 8: Research for Evaluation in Social Marketing

Re-Quilibrium Podcast

English - July 21, 2015 21:00 - 31 minutes - 24.5 MB
Social Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 7: Research for Planning in Social Marketing

Next Episode: 9: How do we really define social good?

"Understanding the persepctive of the people you're serving should be the most important benchmark for how you conduct research and evaluation activities." Craig Lefebvre, PhD, re-joins the podcast for the second episode of a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality evaluation.