7: Research for Planning in Social Marketing

Re-Quilibrium Podcast

English - July 14, 2015 09:00 - 32 minutes - 25 MB
Social Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 6: Can culture change the environment? Energy use and the military

Next Episode: 8: Research for Evaluation in Social Marketing

"If you want to watch a lion hunt, don't go to the zoo. Go to the jungle." Craig Lefebvre, PhD, joins the podcast for a two-part series on research in social marketing. In this episode we discuss theories, concepts, and strategies for conducting quality research for campaign and program planning.