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9: How do we really define social good?
Re-Quilibrium Podcast
English - August 04, 2015 09:30 - 40 minutes - 28 MBSocial Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 8: Research for Evaluation in Social Marketing
Next Episode: 10: The super wicked problem of climate change
"Governments and other social actors need to take an ambidextrous approach—they have to at the same time try to eliminate [ill-being] while at the same time creating conditions for people to flourish and reach their potential." Hamilton Carvalho joins the podcast to discuss how we define social good and how social marketers can best take steps to facilitate it.