10: The super wicked problem of climate change
Re-Quilibrium Podcast
English - August 13, 2015 18:19 - 39 minutes - 29.5 MBSocial Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 9: How do we really define social good?
Next Episode: 11: Social marketing and behavior change in conservation
"You've got to look at what people do about climate change, not what they think about it... Ultimately we're going to be judged on how effective we are, not whether people remember the brand or message of a program." David Meiklejohn joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketers might address them in the future.