RankUp
27 episodes - English - Latest episode: almost 3 years ago -RankUp is a monthly SEO podcast which discusses and gives commentary on ongoing themes, topics and news in the industry. The RankUp podcast is hosted by Ben Garry and Edd Wilson, SEO experts at Impression. We’re always looking for guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, let Ben or Edd know.
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Episodes
RankUp #26 – Ryan Darani on Mental Heath in SEO
August 18, 2021 09:57 - 49 minutes - 68.1 MBMental health is a vital conversation topic in any industry, especially given the challenges thrown at us by COVID-19. SEO is no different, with imposter syndrome, performance expectations and the stresses of remote work just some of the strains commonly felt by people working in our industry. Ryan Darani, our guest on this episode, is keen to keep people in SEO talking about mental wellbeing and working proactively as a community to make our workplaces and working lives healthier. Join us...
RankUp #25 – Edd Wilson on Winning in Search in 2021
July 26, 2021 07:12 - 46 minutes - 63.4 MBThe middle part of 2021 has already seen multiple broad core algorithm updates and Google's long anticipated Page Experience Update. In what has been a turbulent year both in SEO and in the wider world, the RankUp podcast wanted to return to questions we asked at the end of 2020 to see what's really working in SEO this year. There's no guest interview this week, giving us the chance to put our very own Edd Wilson in the hotseat and ask him some questions about the themes he's seeing in succ...
Rank Up #24 – Kerstin Reichert on Developing an SEO Strategy Over Time
July 08, 2021 12:02 - 41 minutes - 57.5 MBDeveloping an SEO strategy over time is a crucial way to ensure that your site is able to compete in search and achieve its goals in the long term. The tactics that earned you success two years ago might not work in the present, and the needs of your site will evolve as the business grows and changes. Kerstin Reichert joined the RankUp podcast to talk about her own experiences with setting the SEO strategy for Tide, a business bank account provider which has rapidly gone from being consider...
Saffron Shergill & Azeem Ahmad: Diversity and inclusion in the marketing industry
July 06, 2021 07:57 - 34 minutes - 32.4 MBDigital PR executive Saffron Shergill interviews Azeem Ahmad on the topic of diversity and inclusion in the marketing industry. They talk in-depth about: What is meant when we talk about diversity and inclusion in the context of marketing Why it’s an important topic and why it matters in our industry What progress has been made to date Examples of companies that are doing great things How companies can show their support by implementing certain initiatives Where companies that are lo...
RankUp #23 - SEO in Translation with Lucy Pembayun
June 16, 2021 09:44 - 47 minutes - 65 MBWe interviewed Lucy Pembayun, founder of LEaF Translations, about the fascinating intersection of SEO and translation. Translation is a huge component of international SEO strategies but, as Lucy explains, machine translation and even human translation won't always leave you seeing the best organic results in your new markets. Lucy joined us to articulate a translation process that takes into account both the communication of the text and its eventual organic performance, which will give yo...
RankUp #22 - Tasha Amponsah-Antwi on Fashion & Beauty SEO
May 21, 2021 08:48 - 45 minutes - 62 MBTasha Amponsah-Antwi, Business Director at Reprise Digital and long-time fashion and beauty SEO expert, joined the podcast to expand on the topic that she brought to Brighton SEO in spring 2021. After seeing Tasha's talk, we were keen to hear more about some of the topics that she mentioned: specifically, the idea of a fashion and beauty pyramid that helps us understand a brand's position in the market, and the complex research journey that customers often take before buying new products. ...
RankUp #21 - Fabrizio Ballarini on Scaling up SEO
April 23, 2021 12:49 - 52 minutes - 72 MBFabrizio Ballarini joined us for episode 21 of the RankUp podcast to talk about his experiences in scaling up the Wise SEO team from one person (himself) to a team of dozens that includes SEOs, writers and developers. Fabrizio is an organic search specialist tasked with growing the organic presence of Wise (formerly TransferWise). He spoke to us about some of the tactics and practices that have helped his team achieve and maintain success as it has grown over the years. You can find Fabriz...
RankUp #20 - Commercially Savvy SEO with Kev Wiles
April 06, 2021 12:52 - 46 minutes - 43.2 MBKev Wiles joined the 20th RankUp podcast for a wide-ranging episode covering all kinds of topics from his experience working in agencies, in-house and as a SEO freelancer. Now, freelance, Kevin has previously worked for big UK brands like Halfords and Soak.com, as well as working in the UK and New Zealand for a number of digital agencies. With this background, he's had plenty of time to pick up on what it takes to find commercial success through SEO. You can find Kev on Twitter @kevwiles, ...
RankUp #19 - Audience Personas & Storytelling with Diana Richardson
March 22, 2021 08:00 - 52 minutes - 47.9 MBDiana Richardson, social media and community manager at SEMRush, joins the RankUp podcast to discuss audience personas and storytelling for SEOs. Drawing on her experiences in search marketing and social media, Diana brings a new, cross-channel perspective to the podcast. Listen anywhere for meaningful definitions and actionable tips to help you take the concepts of personas and storytelling and make use of them in your SEO strategies. You can find Diana on Twitter @DianaRich013, where you...
RankUp #18 - Enterprise Level Technical SEO with Gerry White
March 05, 2021 14:00 - 48 minutes - 44.8 MBGerry White from Rise At Seven joined us for episode 18 of the RankUp podcast to talk about his experience working on technical SEO for enterprise websites. The conversation centred around how to make sure that the teams you're working with actually get stuff done, with tips on talking to both developers and high-level stakeholders. Gerry has a wealth of experience in this area, having seen it from both an agency and an in-house perspective, so there's plenty of practical takeaways whatever...
RankUp #17 - Rethinking SEO Strategy with Ric Rodriguez
January 28, 2021 15:05 - 55 minutes - 50.5 MBWe welcomed Ric Rodriguez to the RankUp podcast for episode 17 to discuss his unique take on SEO strategy. You can listen to the full interview on your podcast app of choice, or right here on this page. And now, for the first time, you can keep reading to see the first 20 minutes of the interview in text form, or use the contents block below to skip to a paritcular topic of interest. Introducing Ric Ben: Can you give us a quick overview of how you got to your current role and what that me...
RankUp #16 – 2020 SEO Round-Up
December 16, 2020 08:18 - 50 minutes - 46.1 MB2020 has been a crazy year for a thousand different reasons, and the world of SEO has faced its own challenges. In our final episode of 2020, Edd and I go guestless for the first time to break down the headlines of this year like no other. We mentioned a load of different updates and resources as always, but this time we actually remember to write everything down! Here are your links to everything that we mentioned: Key SEO events in 2020 January Core Update (SearchMetrics)Featured snippet...
RankUp #15 – Ruth Everett from Deepcrawl on Teaching Yourself Python
December 08, 2020 11:24 - 40 minutes - 37.2 MBRuth Everett joins Ben and Edd in what might just be one of the most practical episodes yet! She talks us through her experiences with teaching herself to code, with a specific focus on Python. Ruth is a Technical SEO Analyst at Deepcrawl, which means she has a very different perspective on the industry to many of our previous guests. It also means that she has the opportunity to work with a huge range of different business data sets and try out different applications of Python on a regular ...
RankUp #14 – Knowledge Panel: COVID SEO
November 26, 2020 13:25 - 54 minutes - 50.3 MBJC Connington, Senior SEO & Search Strategist at Cancer Research UK, joined us to discuss the impact that the COVID-19 pandemic has had on SEO. JC has one of the most varied SEO jobs imaginable, working in-house for the UK's largest charity and overseeing countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he's one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing insights f...
RankUp #13 – Top Stories: Passage Indexing, Pinpoint & Link Lifetimes
November 20, 2020 12:32 - 52 minutes - 47.9 MBWelcome to episode 13 of the RankUp SEO podcast! We're joined by Impression's head of digital PR, Laura Hampton, for a special on- and off-page SEO fusion in this week's discussion. As always for our Knowledge Panel episodes, each of us picked out a recent update from the SEO community to discuss as a group: Barry Schwartz - How Google indexes passages of a page and what it means for SEO Google Pinpoint Roger Montti - Google on link algorithms and how long for links to work Paddy Moogan ...
RankUp #12 – Knowledge Panel: In-house B2B SEO
October 23, 2020 14:34 - 53 minutes - 49.1 MBWe welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression. Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international business. We covered questions like: What success looks like in B2B SEOWhat makes B2B SEO uniqueHow to work with non-SEO stakeholdersThe integration of SEO into the wider businessSEO...
RankUp #11 – Top Stories: Shopify, Website Hosting & Competitor SEO
October 14, 2020 14:59 - 33 minutes - 30.5 MBKevin Kapezi makes his RankUp depbut to become our first guest from outside of Impression! Kevin is now an SEO specialist at Experian, having previously worked in an agency. We asked Kevin to join us for our regular Top Stories episode, in which we discussed these articles and updates: Kevin Indig - 3 Best Practices of Competitor SEO you should know Oliver Sissons - Long Term Shared Hosting Experiment Shopify - International Domains Update & Jackson Lo on Twitter Next up from RankUp, we'...
RankUp #10 – Knowledge Panel: Site Migration 101
October 05, 2020 09:46 - 52 minutes - 48.4 MBAs the RankUp podcast reaches double figures, we welcome Ian Humphreys back for his Knowledge Panel interview. With over 10 years of agency experience behind him, Ian has recently started developing Impression's site migration offering. Site migrations can be huge projects that have a major impact on organic performance, and most SEOs will have to work through them at some point. It was the perfect topic to get Ian's thoughts on. Over the course of Ian's interview, we cover questions like:...
RankUp #9 – Top Stories: Search Console Insights & Core Web Vitals
September 21, 2020 08:30 - 46 minutes - 42.7 MBSEO Strategist Ian Humphreys joins the RankUp podcast for our ninth episode to talk about the latest news and views from the world of on-page SEO. With over 10 years of agency experience under his belt, Ian now leads on multiple accounts at Impression and spearheads our site migration offering. He had a lot of great insights to contribute to our discussion on this month's topics: Marie Haynes - Beta for Search Console Insights Will Critchlow - 15 Years in SEO Evgeni Yordanov - What is C...
RankUp #8 – Knowledge Panel: From PPC to SEO
September 14, 2020 14:10 - 57 minutes - 52.3 MBWelcome to the eighth episode of the Rank Up podcast, a fortnightly on-page SEO podcast where we talk to experts about news, opinions and experiences from their time in SEO. In this episode, Edd and I were joined by Helen Freeman: the only member of Impression's SEO team to have joined our PPC team as a graduate before moving across to SEO 18 months later. Helen had some awesome insights to share on what her initial experiences were in the first few weeks of her move. We also discussed the...
RankUp #7 – Top Stories: SEO for Gov Data, E-A-T & the 80/20 Principle
August 17, 2020 15:05 - 34 minutes - 31.9 MBIn this, the seventh episode of RankUp, Helen Freeman joins us as our guest for the month. Helen is the only person in Impression's SEO team to have moved across from our PPC team, and brought a unique perspective on the digital marketing industry, which we explored over two episodes. This episode was another of our Top Stories editions, in which we discuss recent SEO news and opinions. There was a lot to choose from for this particular episode, but we settled on three topics that gave us a ...
RankUp #6 – Knowledge Panel: How SEO has (and hasn’t) changed
July 28, 2020 11:23 - 58 minutes - 53.8 MBRankUp episode 6 is the second episode in our new 45 minute format and the very first Knowledge Panel episode! This is our opportunity to hear from SEO team lead Sean Burton on the topic of his choice. Sean has been involved in the digital marketing industy for a number of years now, working in-house and at three different SEO agencies. He spoke to us about what has and hasn't changed in that time, including both SEO strategy and the way that agencies actually work. This episode is a great ...
RankUp #5 – Top Stories: Ecommerce Content, AI Text & Guest Posting
July 09, 2020 07:01 - 58 minutes - 53.8 MBThe fifth episode of the RankUp SEO podcast is the first in our new format! We've cut our recording sessions in half to bring you 45 minute episodes every fortnight, rather than one huge episode every month. We hope that the new format makes the podcasts easier to digest, especially when many of us still aren't on our regular commutes. In this new format, we'll still have a guest speaker every episode, but the same guest will appear on both of the monthly episodes. The first episode of the m...
RankUp #4 – Chloe Fair: The World of Search
June 09, 2020 15:18 - 1 hour - 89.4 MBBen and Edd are joined by Chloe Fair, SEO strategist here at Impression, for the fourth episode of RankUp. Chloe has gained experience in several fascinating areas of SEO by working with some of Impression's biggest clients, including international SEO and SEO for ecommerce sites. She joined the podcast to discuss both topics. There are all kinds of fantastic insights in this episode. Listen out for some specific learnings from different European markets, href lang tips, translation consider...
RankUp #3 – Paul R. Smith: On-Site Content 101
May 14, 2020 13:13 - 1 hour - 86.5 MBContent specialist Paul R. Smith joins Ben and Edd to talk all things on-site content in the third episode of RankUp. The topics discussed include writing skills, the current importance of good content and the growing prominence of specialisms within the SEO industry. Alongside Paul's interview, we also touch on Google Shopping's organic listings announcement, website taxonomy and the changing face of local SEO during the UK lockdown. As always, we mentioned a handful of different resources...
RankUp #2 – Olivia-Mae Foong: SEO Since 2018
April 28, 2020 09:53 - 1 hour - 86.2 MBIn episode two of the Rank Up podcast, Olivia-Mae Foong joins hosts Ben and Edd to discuss what her experience of breaking into the SEO industry has been like over the past couple of years, SEO in the world of COVID-19, staying up to date with Google's algorithm changes and more.
RankUp #1 – Petar Jovetic: No-Click SERPS
March 12, 2020 10:00 - 1 hour - 110 MBIn the very first episode of Rank Up, regular hosts Ben and Edd are joined by Pete Jovetic, the head of SEO at Impression. Along with their main topic of no-click SERPs, they discuss E-A-T, featured snippets and keyword cannibalisation, as well as hearing Pete’s thoughts on a range of SEO questions. If you want to follow up on anything mentioned in the show, here are links to all the articles discussed: Twitter thread - Metrics and measuring EAT: https://twitter.com/rjonesx/status/123019310...