RankUp #19 - Audience Personas & Storytelling with Diana Richardson

Diana Richardson, social media and community manager at SEMRush, joins the RankUp podcast to discuss audience personas and storytelling for SEOs. Drawing on her experiences in search marketing and social media, Diana brings a new, cross-channel perspective to the podcast.

Listen anywhere for meaningful definitions and actionable tips to help you take the concepts of personas and storytelling and make use of them in your SEO strategies.

You can find Diana on Twitter @DianaRich013, where you can also connect with Ben (@BenJGarry) and Edd (@EddJTW). We'd love to hear from you if you're interested in coming on the show or if you have any questions.

Don't forget that you can find all the latest content from Impression online at the Impression blog.