Why Sellers Must Collaborate with Buyers
RainToday's Sales Tips & Techniques Podcast
English - May 14, 2013 11:00 - 15 minutes - 14.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Relationship-based Selling: Report of Its Death Is Greatly Exaggerated
Consultative selling on its own has worked for many years for many sellers. But with the incredible amount of information available to buyers before they even talk to a seller, buyers need help sorting it out and making the right decision. They need a collaborator, says Nancy Bleeke, author of the book Conversations that Sell. Through collaboration not only do you uncover needs and demonstrate your expertise, but you work with them to decide on the best possible solution.