'Happy Meal Marketing': Make Sure No Prospect Leaves Hungry
RainToday's Sales Tips & Techniques Podcast
English - May 21, 2013 11:00 - 29 minutes - 27.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Prospects who buy from you get a seven-course meal. But prospects who don't buy from you should also get something—and something of value. David Newman, author of Do It! Marketing, calls it "Happy Meal Marketing. Nobody leaves your website or blog hungry. Listen as Newman explains how Happy Meal Marketing fits into the new sales paradigm for selling professional services: offer value, invite engagement.