The Right Way to Market Technology Services
RainToday's Sales Tips & Techniques Podcast
English - June 30, 2010 14:30 - 13 minutes - 12.7 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Marketing technology services effectively requires a systematic approach. Unfortunately, however, many companies go about it in an erratic and tactical way that doesn't allow them to demonstrate the value of their services. And as a result, few buy their services. Listen as Laurie Young, author of Marketing Technology as a Service: Proven Techniques that Create Value, explains what successful companies have done to market their services and mistakes to avoid.