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The Best Path to Profitability for Professional Services Firms
RainToday's Sales Tips & Techniques Podcast
English - March 24, 2010 14:00 - 22 minutes - 20.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Clients Leave and What You Can Do About It
Next Episode: Client Objections: No Doesn't Have to Mean No
Acquiring new clients doesn't necessarily lead to profitability. Often it's better to sell new services to existing clients than it is to sell existing services to new clients. But getting clients to buy additional services means signing on ideal clients who believe you offer great value. Listen as Randy Shattuck, senior marketing executive and founder of The Shattuck Group, explains the importance of building your value proposition and your brand and what you must do to attract ideal clients.