Specialists, Not Generalists, Are More Profitable
RainToday's Sales Tips & Techniques Podcast
English - July 23, 2013 11:00 - 15 minutes - 14.4 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Use Content Marketing to Regain Some Control of the Buying Process
The natural tendency is to appeal to all buyers, providing everything and anything people might need. If you do that, however, you will have less business. When you specialize and differentiate, you will be much more successful, says Lee Frederiksen, co-author of Professional Services Marketing, Second Edition.