Language Patterns that Help You Persuade Customers—An Interview with Peter McLaughlin
RainToday's Sales Tips & Techniques Podcast
English - September 23, 2014 11:00 - 23 minutes - 21.2 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2 of the Biggest Mistakes Sellers Make During Negotiations—An Interview with Mike Schultz
Next Episode: Webinar: 4 Essential Keys for Sales Negotiation Success
Salespeople are often taught to offer buyers rational-sounding reasons for them to buy something. The reality is decisions are made on an emotional and unconscious level. And sellers can use language patterns to affect buyers' decisions. Listen as Peter McLaughlin, author of Becoming the Customer, discusses how to use language patterns alongside sales techniques to persuade customers.