![RainToday's Sales Tips & Techniques Podcast artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/fe/12/16/fe121653-7d38-cc12-d338-4596ed9defb4/mza_3055176687209596253.png/100x100bb.jpg)
Keys to Being a Trusted Seller of Professional Services
RainToday's Sales Tips & Techniques Podcast
English - March 04, 2009 15:00 - 10 minutes - 9.38 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A lot of people think "trust in business" is a little soft, a little oxymoronic, and a little odd. But it's not. It is an essential component of successful client relationships and a key element in winning over prospects.
In this podcast, Charles H. Green, founder and CEO of Trusted Advisor Associates, breaks down how trust works in professional services, what the components of trust are, and how trusted advisors can reconcile that role with their responsibility to develop new business.