Building a Value Proposition that Sells in Recessionary Times - An Interview with Paul Collins
RainToday's Sales Tips & Techniques Podcast
English - March 11, 2009 15:31 - 10 minutes - 9.98 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Keys to Being a Trusted Seller of Professional Services
If you're trying to sell a 1960s automobile in the next century, you have a very limited market. The same goes for firms trying to sell services which haven't adjusted to the realities of the current recession.
Listen as Paul Collins, managing partner of Equiteq LLP, explains how to build a value proposition that sells in a recession, drawing from his vast experience helping consultancy owners improve their profit performance and realize equity value in their businesses.