How to Use Big Data to Increase Sales—An Interview with Russell Glass
RainToday's Sales Tips & Techniques Podcast
English - November 18, 2014 12:00 - 19 minutes - 18.3 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Stay Out of Commodity Hell—An Interview with Jon Kolko
Next Episode: 3 Steps to Simplify Selling—An Interview with Andy Paul
Companies have access to an incredible amount of customer and prospect data. With proper tools and analysis they can uncover buyer trends that can help generate high-quality leads and convert more leads into customers, says Russell Glass, co-author of The Big Data-Driven Business.