How to Succeed in the New Relationship Era of Marketing
RainToday's Sales Tips & Techniques Podcast
English - March 05, 2013 12:00 - 18 minutes - 17.2 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It used to be businesses could rely on advertising and traditional marketing methods, but things have shifted and those strategies no longer work. Increasingly buyers have lost trust with companies, and only those embrace the new Relationship Era of marketing and care about something bigger than what they sell will succeed, says Doug Levy, co-author of Can't Buy Me Like.