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How Marketers are Using Social Media to Grow Their Business
RainToday's Sales Tips & Techniques Podcast
English - April 15, 2009 15:01 - 11 minutes - 10.2 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building Up Your Brand in a Downturn - An Interview with Mike Schultz
Twitter, blogs, LinkedIn, and Facebook have marketers abuzz. The tools can generate exposure for their firms, increase website traffic, and result in new business partnerships, but marketers still don't know how to best use them.
Michael Stelzner, who just published the Social Media Marketing Industry Report, discusses how marketers can tell if social media is paying off, what they should think about before diving in, how much time they should invest in it, and much more.
(Time: 11:09)