How a Strong Brand Helped Accenture Withstand the Tiger Woods Scandal
RainToday's Sales Tips & Techniques Podcast
English - April 14, 2010 14:30 - 20 minutes - 18.5 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Teresa Poggenpohl, Executive Director of Advertising and Brand Management at Accenture, explains how Accenture built its strong brand, how it handled the Tiger Woods incident, and what firms of all sizes must do to build a strong brand.