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Firms Must Break Down Marketing and Business Development Silos
RainToday's Sales Tips & Techniques Podcast
English - January 06, 2010 16:10 - 16 minutes - 15.2 MB - ★★★★ - 9 ratingsBusiness Education complexsales leadgeneration sales salestraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Modern Marketing Strategies for Professional Services
Next Episode: Don't Let Bad Presentation Skills Cost You Clients
Professional services firms must break down marketing and business development silos if they want to be effective and productive. They must shift from doing a craft to running a business, and that requires making cultural and structural changes. Listen as Suzanne Lowe, author of The Integration Imperative: Erasing Marketing and Business Development Silos – Once and For All – in Professional Service Firms, explains what executives must do to break down barriers and grow their firms.