Real Estate Investor Content Marketing - Attract. Nurture. Sell.
242 episodes - English - Latest episode: 28 days ago - ★★★★★ - 7 ratingsWelcome to "Real Estate Investor Content Marketing," the podcast about helping real estate investors become content marketing wizards! Get ready for a journey where we guide you to turn your business into a content powerhouse to stand out, generate leads and make more sales.
We're about making your real estate investing brand shine through awesome content. From creating engaging stories to sharing valuable information, we want to make your content stand out and make your business successful.
If you're tired of feeling lost among other real estate investors and want to make a mark, you're in the right place. Content marketing is like using magic words to get attention; building a strong brand through it is how people pick you out of the crowd.
Imagine this: You're a real estate investor, but it feels like no one knows about the amazing deals you offer. People are passing by without realizing the incredible value you bring. Your content isn't making the impact you want, and you're missing out on opportunities.
We're here to show you how to create content that people can't ignore, and that turns your real estate investing business into a standout success. In each episode, we'll explore the secrets of content marketing for real estate investors. We'll chat with smart people, give you useful tips, and share success stories from others who've mastered content marketing in real estate investing.
Whether you're learning to tell compelling stories, figuring out social media, or growing your real estate investing business through content, we've got your back.
Look forward to having a real estate investing business where everyone eagerly waits for your content and it brings in new opportunities and investors. When you focus on content marketing, amazing things happen. You'll connect with your audience, make more deals, and become a respected real estate investing community figure.
So, get ready for a journey that covers content marketing mastery, storytelling brilliance, and creating amazing content. Let's not just make you noticed — let's make your content the star that attracts success to your real estate investing venture.
Listen up, take notes, and start building the content marketing strategy that makes you
stand out in the competitive world of real estate investing. Your success story is unfolding right now!
Check out the host, Paul Copcutt, to learn more about his services and programs https://paulcopcutt.com/
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Video Marketing Secrets for Small Business Owners
July 05, 2023 10:30 - 42 minutes - 34.6 MBIn today's fast-paced digital era, where attention spans are diminishing, and competition is fierce, businesses are constantly seeking innovative ways to capture the attention of their target audience. One such method that has gained significant traction and proven highly effective is video marketing. The power of visual storytelling combined with the widespread accessibility of videos has revolutionized how businesses connect with their customers. Among the experts who have mastered the ...
Simplifying Entrepreneurship: 5 Strategies for Real Estate Business Success
June 28, 2023 10:00 - 42 minutes - 38.7 MBRunning one's own business, whether as a sole proprietor, a small business owner, or a real estate investor, offers a thrilling opportunity for personal and financial growth. The path of entrepreneurship, however, is not without its challenges. Among the myriad hurdles entrepreneurs encounter is the multitude of obstacles that seem to obstruct progress incessantly. These impediments, at times, can become overwhelming, casting doubt on the viability of the business and tempting entreprene...
Simplifying Entrepreneurship: 5 Strategies for Success
June 28, 2023 10:00 - 42 minutes - 38.7 MBRunning one's own business, whether as a sole proprietor, a small business owner, or a real estate investor, offers a thrilling opportunity for personal and financial growth. The path of entrepreneurship, however, is not without its challenges. Among the myriad hurdles entrepreneurs encounter is the multitude of obstacles that seem to obstruct progress incessantly. These impediments, at times, can become overwhelming, casting doubt on the viability of the business and tempting entreprene...
Revolutionizing Affordable Housing Construction: A Personal Brand Vision
June 21, 2023 10:30 - 32 minutes - 26.1 MBIn the world of construction, the traditional ways of building seemed set in stone. Projects were plagued by soaring costs, endless delays, and a disheartening lack of innovation. Fueled by a passion for transforming the industry, Mike Kaeding emerges as a visionary on a mission. Follow Mike's journey to transform the industry as he faces challenges, hires the best, and scales up to solve housing affordability nationwide. In this episode, you will be able to: Uncover the potential for h...
Revolutionizing Affordable Housing Construction: Cutting Costs & Time
June 21, 2023 10:30 - 32 minutes - 26.1 MBIn the world of construction, the traditional ways of building seemed set in stone. Projects were plagued by soaring costs, endless delays, and a disheartening lack of innovation. Fueled by a passion for transforming the industry, Mike Kaeding emerges as a visionary on a mission. Follow Mike's journey to transform the industry as he faces challenges, hires the best, and scales up to solve housing affordability nationwide. In this episode, you will be able to: Uncover the potential for h...
Mastering Localized SEO for Real Estate Growth
June 14, 2023 10:00 - 32 minutes - 29.6 MBWith the majority of potential buyers and sellers turning to the internet for their property search, employing effective SEO (Search Engine Optimization) strategies has become an essential tool for boosting visibility and attracting clients. By optimizing their websites and online content, real estate professionals can enhance their local visibility, outrank competitors, and drive targeted traffic to their businesses. In this episode, you will be able to: Elevate and enhance your rea...
Maximize Your Personal Brand Success by Focusing on Your Strengths
June 07, 2023 10:00 - 45 minutes - 41.7 MBIn the pursuit of personal and professional success, individuals often find themselves striving to overcome their weaknesses and improve in areas where they fall short. While addressing weaknesses is important for growth, an alternative and effective approach involves focusing on one's strengths. After spending 40 years in the real estate industry, Dana Williams uses her Clifton Strengths to empower others to maximize their talents, spot their blindspots, and develop their energy to beco...
Maximize Your Success by Focusing on Your Strengths
June 07, 2023 10:00 - 45 minutes - 41.7 MBIn the pursuit of personal and professional success, individuals often find themselves striving to overcome their weaknesses and improve in areas where they fall short. While addressing weaknesses is important for growth, an alternative and effective approach involves focusing on one's strengths. After spending 40 years in the real estate industry, Dana Williams uses her Clifton Strengths to empower others to maximize their talents, spot their blindspots, and develop their energy to beco...
Trademarks and Copyrights Demystified: Protecting Your Personal Brand
May 31, 2023 10:00 - 49 minutes - 44.8 MBWhen Nick Guinn encountered a client in distress due to unknowingly using copyrighted images without permission, he never anticipated his experience would lead him down a path of fighting for proper clearance searches and educating others about the intricacies of intellectual property law. But, Nick's dedication to this cause has made a lasting impact on the lives and businesses of those he works with - what other unexpected twists will this journey bring? In this episode, you will be a...
Trademarks and Copyrights Demystified
May 31, 2023 10:00 - 49 minutes - 44.8 MBWhen Nick Guinn encountered a client in distress due to unknowingly using copyrighted images without permission, he never anticipated his experience would lead him down a path of fighting for proper clearance searches and educating others about the intricacies of intellectual property law. But, Nick's dedication to this cause has made a lasting impact on the lives and businesses of those he works with - what other unexpected twists will this journey bring? In this episode, you will be a...
Maximizing Real Estate Marketing ROI
May 24, 2023 10:00 - 38 minutes - 35.4 MBHave you been trying to attract joint venture partners but have seen no results? Do you feel like you’re wasting your time and resources on ineffective personal branding strategies? In this episode, you will be able to turn that around and make your dreams of successful collaboration a reality! This week's podcast episode is a recording I did with my client, Sarah Larbi or her podcast Where Should I Invest? Sarah was the first client I worked with in real estate investing over 5 years ag...
Be Remembered: Tips on Personalized Appreciation in Business
May 17, 2023 10:00 - 34 minutes - 31.2 MBSteve Buzogany defied conventional wisdom and built a successful real estate business by showing genuine appreciation to his clients. But what surprised everyone is that he didn't do it with expensive gifts - instead, he discovered the power of meaningful gestures and automated systems to build lasting relationships, setting him on a path to success. What's his secret for making emotional deposits in people's lives? Steve's business, Appreciation Advocate, was born out of a desire to h...
Be a Remembered Personal Brand: Tips on Appreciation in Business
May 17, 2023 10:00 - 34 minutes - 31.2 MBSteve Buzogany defied conventional wisdom and built a successful real estate business by showing genuine appreciation to his clients. But what surprised everyone is that he didn't do it with expensive gifts - instead, he discovered the power of meaningful gestures and automated systems to build lasting relationships, setting him on a path to success. What's his secret for making emotional deposits in people's lives? Steve's business, Appreciation Advocate, was born out of a desire to h...
Your Guide to Podcasting for Business Growth
May 10, 2023 10:00 - 37 minutes - 33 MBIn today's competitive landscape, podcasting can be a powerful tool for enhancing brand visibility and attracting potential clients. However, it is essential to approach podcasting with a clear focus on specific objectives and target audiences. By creating content that speaks directly to the needs and interests of a well-defined niche audience, businesses can effectively engage listeners and foster strong connections. The key is maintaining a value-driven approach that prioritizes provid...
Your Guide to Podcasting for Personal Brand and Real Estate Business Growth
May 10, 2023 10:00 - 37 minutes - 33 MBIn today's competitive landscape, podcasting can be a powerful tool for enhancing brand visibility and attracting potential clients. However, it is essential to approach podcasting with a clear focus on specific objectives and target audiences. By creating content that speaks directly to the needs and interests of a well-defined niche audience, businesses can effectively engage listeners and foster strong connections. The key is maintaining a value-driven approach that prioritizes provid...
AI Secrets for Real Estate Email Marketing
May 03, 2023 10:00 - 51 minutes - 43 MBScott Bywater was no stranger to the challenges of writing effective emails. Little did he know that his breakthrough would come in the form of AI technology - transforming his email marketing efforts and revolutionizing the way he spoke to his audience. But this newfound tool wasn't just a magic bullet - Scott had to learn how to use it correctly in order to unlock its limitless potential. What secrets has Scott uncovered, and what transformations has he made? Are you looking to superc...
Master the Art of Real Estate Emails with AI
May 03, 2023 10:00 - 51 minutes - 43 MBScott Bywater was no stranger to the challenges of writing effective emails. Little did he know that his breakthrough would come in the form of AI technology - transforming his email marketing efforts and revolutionizing the way he spoke to his audience. But this newfound tool wasn't just a magic bullet - Scott had to learn how to use it correctly in order to unlock its limitless potential. What secrets has Scott uncovered, and what transformations has he made? Are you looking to superc...
Generating Leads on Social Media to Showcase Your Personal Brand
April 26, 2023 10:00 - 39 minutes - 35.8 MBHannah Acosta uncovered a data resource that changed the way she approached her work and ultimately, revolutionized the digital marketing landscape. With her newfound knowledge and expertise, Hannah set out to help entrepreneurs navigate this ever-evolving world of digital marketing and unlock the potential of their businesses - but then an unexpected twist happened. In this episode, you will be able to: Tailor your content to resonate with your target audience and select the ideal pl...
Generating Leads on Social Media: Tips and Tricks
April 26, 2023 10:00 - 39 minutes - 35.8 MBHannah Acosta uncovered a data resource that changed the way she approached her work and ultimately, revolutionized the digital marketing landscape. With her newfound knowledge and expertise, Hannah set out to help entrepreneurs navigate this ever-evolving world of digital marketing and unlock the potential of their businesses - but then an unexpected twist happened. In this episode, you will be able to: Tailor your content to resonate with your target audience and select the ideal pl...
3 Steps in Building Your Marketing & Brand Plan
April 19, 2023 10:00 - 7 minutes - 5.97 MBEmbarking on the journey to building a strong brand foundation entails significant exploration and discovery. Initially, it is essential to dive deep into understanding the vision and purpose that drive the real estate investor. Additionally, identifying values and passions that align with the business provides a foundation for the brand's authenticity, which resonates with the target audience. This coupled with the other 2 steps of a 3 step process helps real estate investors make infor...
Reveal, Engage, Impact: Your 3 Step Marketing Roadmap
April 19, 2023 10:00 - 7 minutes - 5.97 MBEmbarking on the journey to building a strong brand foundation entails significant exploration and discovery. Initially, it is essential to dive deep into understanding the vision and purpose that drive the real estate investor. Additionally, identifying values and passions that align with the business provides a foundation for the brand's authenticity, which resonates with the target audience. This coupled with the other 2 steps of a 3 step process helps real estate investors make infor...
Unlocking the Power of Video Marketing on LinkedIn
April 12, 2023 20:00 - 34 minutes - 29.7 MBHave you heard the myths about leveraging video content for personal brand building on LinkedIn? Three myths that may have been circulating are that video content is too difficult to produce, too expensive, and won't result in high engagement. But Chris Weiher is here to share the truth. In this episode, you will be able to: Strengthen your personal brand through dynamic video content on LinkedIn. Master techniques for crafting captivating, audience-driven video narratives. Harmonize...
Mastering PPC Advertising: Boost Your Brand & Conversions
April 05, 2023 18:23 - 39 minutes - 34.1 MBWith a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path - one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness. What will this unexpected twist reveal? In this episode, you will be able to: Harness the power of pay-per-click advertising to elevate your brand and drive ...
3 Ways Paid Advertising Can Boost Your Real Estate Business
April 05, 2023 18:23 - 39 minutes - 34.1 MBWith a passion for revolutionizing the advertising industry, Ameet Khabra was no stranger to pay-per-click (PPC) advertising. Little did she know, her expertise would eventually lead her down an unexpected path - one that would leverage the power of social media platforms and Google search to drive conversions and brand awareness. What will this unexpected twist reveal? In this episode, you will be able to: Harness the power of pay-per-click advertising to elevate your brand and drive ...
Cut Through the Noise: 7 Hours of Content to Build Trust
March 29, 2023 10:00 - 17 minutes - 16.1 MBTyler Basu is a content marketing consultant who helps entrepreneurs create short and long-form content to drive awareness and convert leads into qualified buyers. "It's the long-form content that's going to turn them into a much more qualified lead and a qualified buyer. I heard not too long ago, there was a survey done on business owners that were selling a high-ticket product or service and they dug into how much time did somebody actually spend consuming your content before they bough...
How can business owners maximize their content marketing strategies?
March 29, 2023 10:00 - 17 minutes - 16.1 MBTyler Basu is a content marketing consultant who helps entrepreneurs create short and long-form content to drive awareness and convert leads into qualified buyers. "It's the long-form content that's going to turn them into a much more qualified lead and a qualified buyer. I heard not too long ago, there was a survey done on business owners that were selling a high-ticket product or service and they dug into how much time did somebody actually spend consuming your content before they bough...
Maximizing Relationships: The Non-Hustle Approach to Real Estate Investing
March 22, 2023 10:00 - 24 minutes - 21.5 MBMickey Anderson was running a full-service marketing agency for 8 years and moved into solo consulting for a better lifestyle and balance for her family. She specializes in content marketing and copywriting and helps smaller brands understand their niche and how to build their personal brand. Mickey learned the importance of relationship building, identifying her unique voice and style, and staying consistent across all her communications. "It's okay to not serve everyone. It's not ex...
Real Estate Investors - Unlock Low Cost Marketing Strategies
March 15, 2023 10:00 - 22 minutes - 20.9 MBReal estate investors are going to be very much more conscious about where they're spending their marketing money. "The worst thing that you can be doing is doing nothing. So let me just touch on three areas that I think I would hope that most of you are doing, or at least some of you are doing in terms of your own marketing and branding." - Paul Copcutt Focus on low-cost strategies such as email and newsletters, social media, and networking. Three strategies highlighted are podcas...
The Real Estate Investors Stripped Down Guide to Content Marketing
March 08, 2023 11:00 - 44 minutes - 38.9 MBYou will learn how to create content that is frequent and of high quality for maximum online visibility to bring about powerful results. "You have to have a really good understanding of your audience. Who is your audience? Who are you trying to reach? And then figure out where are they online? Are they voracious readers of blog posts? Are they more into videos? Are they likely to be on LinkedIn? You need to meet them where they are and not just put content out there, w...
Marketing Automation for Real Estate Investors - Unlocking Consistent Revenue Streams
March 01, 2023 11:00 - 41 minutes - 33.7 MBAre you a small business or real estate investor looking to unlock the benefits of marketing automation? In this week's podcast episode, Michelle Nedelec, with over 20 years of experience in marketing automation, will explain how to use segmentation, content, and logic-based email campaigns to increase your revenue growth and consistency. Everything from busting myths about automation to content ideas that will keep your audience engaged and have them eagerly awaiting your next email. ...
Making the Client the Centre of Your Marketing
March 01, 2023 11:00 - 41 minutes - 33.7 MBAre you a small business or real estate investor looking to unlock the benefits of marketing automation? In this week's podcast episode, Michelle Nedelec, with over 20 years of experience in marketing automation, will explain how to use segmentation, content, and logic-based email campaigns to increase your revenue growth and consistency. Everything from busting myths about automation to content ideas that will keep your audience engaged and have them eagerly awaiting your next email. ...
Unlock the secret to success with the three pillars of success - mindset, body, and business!
February 15, 2023 11:00 - 56 minutes - 52.1 MB"It is the cornerstone, the foundation of one's either success or lack thereof. And what does that mean? It means to a person, each successful individual I studied had most importantly, a flexible mindset." Brian Kelly is an entrepreneur and host of the Mind Body Business Show, who has studied successful entrepreneurs and identified the three pillars of success: mindset, body, and business. He believes that building personal relationships is the common denominator for success in any busin...
Unlock The Secret 3 Pillars to Personal Brand Success
February 15, 2023 11:00 - 56 minutes - 52.1 MB"It is the cornerstone, the foundation of one's either success or lack thereof. And what does that mean? It means to a person, each successful individual I studied had most importantly, a flexible mindset." Brian Kelly is an entrepreneur and host of the Mind Body Business Show, who has studied successful entrepreneurs and identified the three pillars of success: mindset, body, and business. He believes that building personal relationships is the common denominator for success in any busin...
Why You Must Build a Personal Brand and How to Do it
February 01, 2023 11:00 - 29 minutes - 27.3 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode5/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work with me...
Why You Must Build a Brand and How to Do it
February 01, 2023 11:00 - 29 minutes - 27.3 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode5/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work with me...
What They Never Teach You About Your Personal Brand in Business School
January 25, 2023 11:00 - 39 minutes - 29.5 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode3/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wit...
What You Will Never Learn in Business School
January 25, 2023 11:00 - 39 minutes - 29.5 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode3/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wit...
Play the Game of Life to Your Full Personal Brand Potential
January 18, 2023 11:00 - 57 minutes - 50.3 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode45/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wi...
Play the Game of Life to Your Full Potential
January 18, 2023 11:00 - 57 minutes - 50.3 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode45/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wi...
Stop and do this now for a great Personal Brand in 2023
January 11, 2023 11:00 - 11 minutes - 8.03 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode43/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wi...
Stop and do this now for a great 2023
January 11, 2023 11:00 - 11 minutes - 8.03 MBAs I am away traveling I have dug out some of the most popular episodes from the last couple of years to give you a chance to listen again or maybe for the first time. The original show notes from this one are available here. https://paulcopcutt.com/episode43/ Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating. When you’re ready here is how I can help you; Work wi...
Having a Website That Reflects Your Personal Brand
January 04, 2023 11:00 - 41 minutes - 34.3 MBIt is important for businesses to have a website as it is a crucial marketing tool. This is especially true in the age of social media, where potential clients will check out a company's website to learn more about them. It is important to make sure that your website is professional and friendly in order to appeal to your ideal client. Your website should also be easy to navigate, with clear and concise messaging. People consume content differently so ensure you have a balance of...
Having a Website That Reflects Your Brand
January 04, 2023 11:00 - 41 minutes - 34.3 MBIt is important for businesses to have a website as it is a crucial marketing tool. This is especially true in the age of social media, where potential clients will check out a company's website to learn more about them. It is important to make sure that your website is professional and friendly in order to appeal to your ideal client. Your website should also be easy to navigate, with clear and concise messaging. People consume content differently so ensure you have a balance of...
Build Your Personal Brand with Backlinks & Reviews
December 28, 2022 11:00 - 37 minutes - 32.9 MBPersonal brand visibility often starts with your online presence. This week we are going to look at how to leverage website backlinks and online reviews to create a powerful personal brand that sets you apart from the competition. For many of us, our first online presence is through a platform like LinkedIn. If you have a LinkedIn profile and search your name on Google there is a good chance that your LinkedIn profile will appear on page 1. That is because LinkedIn, in Google's eyes, ...
Power of Words: SEO & Copywriting to Boost Your Personal Brand
December 21, 2022 11:00 - 45 minutes - 40.7 MBWhen Erin Ollila, master copywriter, and SEO expert, reveals her contrarian advice to creating website content and optimizing it for search engines, she challenges listeners to make their website powerfully compelling and personally brandtastic. Tune in to learn how to make your website skimmable and how to create helpful content for both your readers and search engines. Here's what Erin Ollila and I cover: How powerful are words on your website and how can you maximize their potentia...
Why do most agent and investor websites fail?
December 14, 2022 11:00 - 28 minutes - 26.5 MBThis week we are going to look at why most real estate agents' and real estate investors' websites fail. Standing out isn't a design thing, it’s actually a credibility positioning thing. Standing out can be achieved through the use of evergreen marketing. Creating keyword and SEO-optimized content that is added to your website on a consistent basis and builds a library of authority in your market. It’s about building a brand that people trust. "The biggest opportunity you have...
Why do most Real Estate agent and investor websites fail?
December 14, 2022 11:00 - 28 minutes - 26.5 MBThis week we are going to look at why most real estate agents' and real estate investors' websites fail. Standing out isn't a design thing, it’s actually a credibility positioning thing. Standing out can be achieved through the use of evergreen marketing. Creating keyword and SEO-optimized content that is added to your website on a consistent basis and builds a library of authority in your market. It’s about building a brand that people trust. "The biggest opportunity you have...
Creating a Real Estate Personal Brand with Great Content and Videos
December 07, 2022 11:00 - 46 minutes - 43 MBOn the podcast, Paul Copcutt interviews Laura Stewart about why branding is important for real estate business owners and professionals. Laura explains that everyone has a brand, which is their reputation, and that branding yourself with intent can help you control how you are perceived by others. Laura also discusses how choosing the right brokerage can help you brand yourself, and how being top of the funnel allows you to speak about a variety of topics. Your personal brand allows you to...
4 Critical Elements to Personally Brand Your Pitch Decks
November 29, 2022 11:00 - 44 minutes - 40.8 MBIt is important to understand the space you are operating in and the target audience when pitching a project to investors. Anticipating the questions investors will ask can help make a more compelling pitch. When pitching a real estate investment to potential investors, it is important to gauge their interest in advance by sending them a teaser deck or sales sheet. This will save time for both parties if it becomes clear that the investment is not a good match for the investor. Michae...
3 Tell Tale Signs Your Marketing is Failing and No-one is Reading Your Emails
November 22, 2022 11:00 - 34 minutes - 31.6 MBAre you tired of your emails being ignored? Learn how to improve your email open rate by culling your list and adding personality to your emails. In this week's podcast episode you will learn: 1. How to get people to open your emails 2. How to avoid landing in spam 3. How to inject personality into your emails "If you want to not land in spam, you have to get those people off of your list that are not opening." Liz Wilcox is an email marketing expert who helps business owners ...