Ep. 29: Three Lessons from a Profitable Launch That Went WRONG

Three Lessons from a Profitable Launch That Went WRONG

In today’s episode I pull back the curtain to show the behind-the-scenes ins and outs of a recent launch - and the lessons I learned from everything that went wrong. I want to share these things I learned with YOU so that you can at least recognize them when they come up - because things always come up, we can’t control everything. Having done hundreds of launches, I knew these things and STILL they had a way of coming back. Because you never get to the top and have ARRIVED. It’s always a mercurial learning process. 

Learning and improving comes from DOING it. It takes, sometimes, MESSY action. If you’re anything like me, you’re going to want to try to make everything about your launch perfect - and...well, sometimes things don’t turn out the way you want or expect. And you know what? All the 7-figure marketing masters that we all look up to also had to go through the same things. They just learned it and got through it faster. 

We all get the lessons we need OR the success we want. The sooner you learn how to detach from the outcomes, then the sooner you can get to where you want to be. I knew this, I KNOW this, and yet it still crept up on me recently.

Are you ready? Let’s dive in.

Takeaways:

Spend time on your messaging: the clarity of what your ideal client needs vs the verbiage you’re using
Check Your Ego at the door: manage your expectations of the outcomes
The Goldilocks experience of a launch: looking for that sweet spot
Be discerning about your time, because it’s the one thing you can’t get back.
Stay in your zone of genius: focus on your client and be present for them
Play through until the end: set your goals and then let them go.

If you enjoy this episode, I would love to hear your favorite part of what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram.

Haven’t left a review yet? It’s easy! Go here: https://podcasts.apple.com/us/podcast/pt-profit-podcast/id1518321932

And be sure to screenshot the review before submitting and send it to the team: [email protected] and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.

Links:

Simple Selling - a new FREE 3-part LIVE training by Beverley Simpson designed to help fitness professionals generate rev

Three Lessons from a Profitable Launch That Went WRONG

In today’s episode I pull back the curtain to show the behind-the-scenes ins and outs of a recent launch - and the lessons I learned from everything that went wrong. I want to share these things I learned with YOU so that you can at least recognize them when they come up - because things always come up, we can’t control everything. Having done hundreds of launches, I knew these things and STILL they had a way of coming back. Because you never get to the top and have ARRIVED. It’s always a mercurial learning process. 

Learning and improving comes from DOING it. It takes, sometimes, MESSY action. If you’re anything like me, you’re going to want to try to make everything about your launch perfect - and...well, sometimes things don’t turn out the way you want or expect. And you know what? All the 7-figure marketing masters that we all look up to also had to go through the same things. They just learned it and got through it faster. 

We all get the lessons we need OR the success we want. The sooner you learn how to detach from the outcomes, then the sooner you can get to where you want to be. I knew this, I KNOW this, and yet it still crept up on me recently.

Are you ready? Let’s dive in.

Takeaways:

Spend time on your messaging: the clarity of what your ideal client needs vs the verbiage you’re using
Check Your Ego at the door: manage your expectations of the outcomes
The Goldilocks experience of a launch: looking for that sweet spot
Be discerning about your time, because it’s the one thing you can’t get back.
Stay in your zone of genius: focus on your client and be present for them
Play through until the end: set your goals and then let them go.

If you enjoy this episode, I would love to hear your favorite part of what inspired you. Take a screenshot and share with me @bsimpsonfitness on Instagram.

Haven’t left a review yet? It’s easy! Go here: https://podcasts.apple.com/us/podcast/pt-profit-podcast/id1518321932

And be sure to screenshot the review before submitting and send it to the team: [email protected] and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.

Links:

Simple Selling - a new FREE 3-part LIVE training by Beverley Simpson designed to help fitness professionals generate revenue online with your products and services using your content without sleazy sales tactics.

Beverley on Instagram  https://www.instagram.com/bsimpsonfitness/
[email protected]