Protect the Hustle | A SaaS Podcast
184 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 135 ratingsAccelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.
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Episodes
Trainual’s Chris Ronzio on creating training infrastructure
September 13, 2022 09:00 - 19 minutes - 18.2 MBCheck out the detailed field guide here Topics discussed in this episode: The importance of training Designing workflows Creating training infrastructure Tracking progress & accountability The future of training This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Toast's Julie Hogan: stagnate, upgrade, or die
September 06, 2022 09:00 - 35 minutes - 33.8 MBCheck out the detailed field guide here Topics discussed in this episode: Leveraging people skills The framework of customer experience Going the extra mile Creating an effective triage system stagnate, upgrade, or die This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Dimitar Stanimiroff on the efficiency of agile sales
August 30, 2022 09:00 - 35 minutes - 68.4 MBCheck out the detailed field guide here Topics discussed in this episode: Having a clear understanding of value Consolidating talent and tools The Efficiency of Agile Sales Maintaining target accounts How to navigate funding This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Expensify's David Barrett on unconventional process
August 16, 2022 09:00 - 57 minutes - 63.1 MBCheck out the detailed field guide here Topics discussed in this episode: Marketing effectively by being unconventional The roadmap to company-wide efficiency Obsessing over process Overcoming fears as an operator The two rules for disagreeable discussions This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
ClickUp's Zeb Evans on the fundamentals of leadership
August 09, 2022 09:00 - 32 minutes - 37.1 MBCheck out the detailed field guide here Topics discussed in this episode: The role flexibility plays in feedback 4 pillars that drive ClickUp’s prioritization How to harvest leads from a wide marketing net ClickUp’s brand awareness strategy What most companies miss when going multi-product This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
A partnership destined to happen | Paddle's Christian Owens
August 03, 2022 09:00 - 25 minutes - 25.3 MBCheck out the detailed field guide here Topics discussed in this episode: Christian’s early SaaS origins Solving customer problems The roadmap to success Getting your customers to trust you What makes London perfect for SaaS This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
ChurnZero's You Mon Tsang on the link between onboarding & lower churn
March 29, 2022 09:00 - 42 minutes - 43.6 MBTopics discussed in this episode: Innovation in customer success Establishing a retention focal point Optimizing retention What most companies miss with retention Who owns churn and expansion revenue. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Chop Wood Carry Water | Scratchpad's Pouyan Salehi
March 22, 2022 09:00 - 31 minutes - 33.4 MBTopics discussed in this episode: Innovating a Product with Real Demand Understanding How People Work Differently Establishing a Consistent Market Fit Hard Lessons of a Dynamic Business Environment Working Toward Common Goals with Differing Values This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Vimeo's Anjali Sud on going upmarket
March 15, 2022 09:00 - 32 minutes - 30.3 MBTopics discussed in this episode: The Next Wave of Video Being Simple But Powerful How Monetization Adds Value to a User The Signal to Move Upmarket Having a Culture of Open Debate This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Tackle's John Jahnke on efficiently using capital
March 01, 2022 10:00 - 33 minutes - 31.3 MBTopics discussed in this episode: Market Integration The Baseline of Effective Selling The Framework of Capital Efficiency Calibrating Planning Cycles Insights on Product Stacking This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Freshworks' Stacey Epstein on the war of marketing
February 22, 2022 10:00 - 30 minutes - 35.1 MBTopics discussed in this episode: Integrating sales, marketing, and customer success Being easy, fast, and affordable The 5 major prongs of segment marketing Instilling empathy in your marketing The questions to ask to uncover needs This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Pilot's Waseem Daher on nailing first impressions
February 15, 2022 10:00 - 34 minutes - 42.8 MBTopics discussed in this episode: End-to-End Ownership of a Problem Having a Marketing-Led Sales Motion How to Nail Your Content Distribution Plan Applying TLC to Every Aspect of Customer Experience Identifying a Consultative Advisory Driven Salesperson This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Samar Owais on the Language of Email
February 08, 2022 10:00 - 42 minutes - 39.4 MBTopics discussed in this episode: The One Rule that Makes a Good Email Mapping Out an Email Journey Getting from Value Realized to Value Achieved Moments How to Deal with Non-Responsive Readers Keeping Readers Focused on Your Message This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Hardship, Cancer, and the Operational Struggle
December 21, 2021 10:00 - 9 minutes - 9.79 MBTopics covered in this episode There is no perfect formula for building a business Hardships and how to navigate them Examples from the ProfitWell Crew Using operational redundancies Building the right team Getting through hardship by doing what you love This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Drift's David Cancel on "whoever gets closer to the customer wins"
December 14, 2021 10:00 - 44 minutes - 49.1 MBTopics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the market catches up How to handle fierce competition Can you brute force change in a market? Gutting Hubspot's product team and rebuilding 90% of the software Discovering customer centricity and getting as close as possible Going from persona to focusing on the end user customer experience. This is a ProfitWell Recur production—the first media...
Revisiting: Yesware's Matthew Bellows on Growth and Success Stemming from Unrelenting Focus
December 07, 2021 10:00 - 39 minutes - 60.9 MBTopics covered in this episode Having a product team that can say “no” in order to stay on plan Choosing one singular focus and target customer instead of trying to do everything The future goals of Yesware Keeping product and sales focus, and how it's made Yesware successful Getting your team aligned and on board with direction The Characteristics of a great salesperson This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Steve Ceras...
Revisiting: Steve Blank and Intercom's Des Traynor | Customer Research
November 30, 2021 10:00 - 46 minutes - 48.1 MBTopics covered in this episode The relationship of the customer and product The shift in the market in relation to customer research How data plays into the market An introduction to customer research Understanding qualitative customer research Understanding quantitative customer research Frequent objections to data collection and rebuttals This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: CEO of Lola.com, Mike Volpe: Without Great People, You Will Fail
November 23, 2021 10:00 - 33 minutes - 49.2 MBPeople are the hardest part of building a company. Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail. Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the...
Revisiting: HubSpot's Katie Burke on Building Culture and Embracing the Skeptics
November 16, 2021 10:00 - 27 minutes - 40.5 MBIf you ask someone to define “culture” in your office, you might get a response about ping-pong tables or beers on tap. But we know culture constitutes something so much greater. It’s the collection of habits you accept and nurture within your organization. It’s molding the same foundational principles that drive the core of behavior, but also having fiercely diverse views in all other aspects. And this is where your skeptics come in. While skeptics can be incredibly difficult to deal with...
Scalework's Paul Lynch on Amelia Earhardt category creation
November 09, 2021 10:00 - 28 minutes - 29 MBTopics discussed in this episode: Going Smaller to Get Bigger The Consumer is always in pursuit of Value The Open Secret to Success Amelia Earhart’s Role in Category Creation The Need to Sacrifice to Specialize This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Checkout.com's Leela Srinivasan on Operating in the Feedback Economy
November 02, 2021 09:00 - 18 minutes - 18.6 MBTopics discussed in this episode: Dispelling the Myth that Marketing is Subjective Operating in the Feedback Economy The Onus of Employee Growth Opportunity This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Kayak and Lola's Founder Paul English on why design is never finished
October 26, 2021 09:00 - 34 minutes - 45.2 MBTopics covered in this episode Paul English's affinity for design What is Lola and why business travel Paul's focus How to make travel simpler The process around "lead users" How to evangelize simplicity and service within the right team An intolerance for bad design How driving for Uber influenced rating within Lola This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Mark Roberge on The Science of Scaling
October 19, 2021 09:00 - 39 minutes - 36.9 MBTopics discussed: How HubSpot developed a data-driven sales playbook The powerful potential of combining marketing and customer success The Science of Scaling Leading indicators that signal a readiness to scale What to do when scaling breaks This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Paddle's Christian Owens and Harrison Rose on problem solving & growth
October 12, 2021 09:00 - 35 minutes - 34.3 MBTopics discussed in this episode: Their surprising founding story The mortar between the bricks of SaaS A set of principles that are always true Solving problems so customers can focus on value Saving the worry for the ones you haven’t yet found This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Paddle's Christian Owens and Harrison Rose on problem solving & growth
October 12, 2021 09:00 - 35 minutes - 33.8 MBTopics discussed in this episode: Their surprising founding story The mortar between the bricks of SaaS A set of principles that are always true Solving problems so customers can focus on value Saving the worry for the ones you haven’t yet found This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Agorapulse’s Emeric Ernoult and their bootstrapping journey
October 05, 2021 09:00 - 21 minutes - 23.8 MBTopics discussed in this episode: Knowing when to stop failing The freedom granted by bootstrapping Being realistic about risk The Buddhism of work-life balance This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Norwest's Scott Beechuk on the fundamental role of customer success
September 28, 2021 09:00 - 26 minutes - 26.5 MBTopics discussed in this episode: Enterprise being SaaS by nature Solving SaaS infrastructure problems The leaky bucket of B2B and B2C The one responsibility CEO’s can’t forget This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Drift's David Cancel on achieving hypergrowth
September 21, 2021 09:00 - 29 minutes - 30.6 MBTopics discussed in this episode: The recipe to embrace resistance to change Navigating the exposure to perfection The unsatisfactory answer to nailing company culture The key to repeatable scaling success This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Andela’s Jeremy Johnson on the value of distributed teams
September 14, 2021 09:00 - 29 minutes - 31.4 MBTopics discussed in this episode: Discovering intelligent talent Managing distributed teams well Building an engine that brings the world closer The mental framework behind scaling a company Finding comfort in increased delegation This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Kissflow's Suresh Sambandam on the importance of great talent
September 07, 2021 09:00 - 28 minutes - 28.7 MBTopics discussed in this episode: Being a champion of the mundane A globetrotter approach to customer development Examining product manager hubris The biggest limitation to growth The four tech ecosystems of India This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Bessemer's Byron Deeter on efficient growth
August 31, 2021 09:00 - 20 minutes - 22 MBTopics discussed in this episode: The Tedious Transition from Perpetual Software to Subscriptions The Fundamentals of a Stable Business Efficient Use of Capital The Single Unlock to Building Something Awesome This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Wistia's Brendan Schwartz on the Self-Aware Business Model
August 24, 2021 14:04 - 33 minutes - 34.6 MBTopics covered in this episode What is the Wistia Way? Learning to install processes but go with the flow The simple benefits of being genuine How to make your strengths stronger The dynamic of Wistia CEO Chris Savage and CTO Brendan Schwartz Taking a "values-first" approach to product. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan. This is a ProfitWell Recur production—the first media network ded...
Revisiting: Measuring the Subscription Economy with Zuora's Tien Tzuo
August 17, 2021 09:00 - 53 minutes - 57 MB*This episode was filmed prior to the occurrence of the COVID-19 pandemic. Topics covered in this episode The shift from a product economy to a subscription economy How to build a long-term, sustainable startup The power of a strong marketing strategy and the power of storytelling This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: Qordoba’s CEO, May Habib, Talks Total Market Transition
August 10, 2021 09:00 - 24 minutes - 37.6 MBEvery company goes up market eventually, especially in B2B. Most do so by expanding their offering, few actually make the leap from abandoning the low end of the market and going right at the enterprise instead. So how do you get there? Transitioning from the startup market to the enterprise world requires strategic pivoting and a proactive group effort. May Habib has witnessed this first hand, as she played a pivotal role in the market transition of content intelligence platform Qordoba. ...
Revisiting: Mike Troiano, Partner at G20, on the Power of Brand
August 03, 2021 09:00 - 35 minutes - 36.8 MBTopics covered in this episode Great marketing is built from the consumer up, not the product Use classical positioning language as a framework to build brand Brand informs every aspect of product experience A customer's willingness to pay for a premium experience How a company articulates a value proposition. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan. This is a ProfitWell Recur Studios product...
Predictable Revenue's Aaron Ross, on a better way to sell
July 27, 2021 09:00 - 25 minutes - 27.6 MBTopics discussed in this episode: Why everyone should have the skill to sell The secret to nailing the niche Dissecting the ideal customer Why most companies stall The anatomy of a successful cold call This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
RD Station's Eric Santos on educating an emerging market
July 20, 2021 09:00 - 29 minutes - 30.8 MBTopics discussed in this episode: Embracing Complexity When Selling to SMBs How to Be Successful in an Emerging Market The Playbooks to Educate an Ecosystem The Advantage of Building a Company in Brazil Managing People and Problems This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Bonjoro's Matt Barnett on customer advocacy
July 13, 2021 09:00 - 37 minutes - 35 MBTopics discussed in this episode: The golden ticket of customer advocacy Taking video off its pedestal A guide to customer advocacy Seeding stories Tying metrics back to a leading indicator This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Vivek Sharma on decision-making frameworks and growth
July 06, 2021 09:00 - 21 minutes - 21.6 MBTopics discussed in this episode: The last millisecond experience Phase transitions of growth Avoiding premature optimization Centralized vs distributed teams This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
David Hauser on the importance of core values
June 29, 2021 09:00 - 44 minutes - 42 MBTopics discussed in this episode: The Itch to Strategically Operate A System for Firing and Developing People Keeping the Rhythm with the Operational Success Building a Culture of Learning Sharing Numbers in a Way that Motivates This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Meghan Keaney Anderson on creating valuable content
June 22, 2021 09:00 - 23 minutes - 24.4 MBTopics discussed in this episode: Creating Content with Desirable Value Which Marketing Metrics Make the Most Sense Surviving the No-Exit Situation Finding Comfort in Uncertainty This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Mode's Derek Steer on data-driven decision making
June 15, 2021 09:00 - 34 minutes - 38.1 MBTopics discussed in this episode: Two Infrastructure Shifts with Data Having a Love Affair with Caution Unlocking and Accelerating Human Reasoning The 10 Star Experience Questioning the Inherent Value of Data This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Pricefx CMO, Patrick Moorhead, on creating sticky content
June 08, 2021 09:00 - 39 minutes - 37.7 MBTopics discussed in this episode: Making pricing accessible Tech-enabled Demand Generation The rich tapestry cadence of MOFU Creating a sticky and attractive content environment Tackling the 12-legged deal This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
RallyPoint's David Gowel on finding our purpose
June 01, 2021 09:00 - 35 minutes - 36.1 MBTopics discussed in this episode: The culture shock of non-negotiable feedback Selfless service The foxhole method of business Building your own personal advisory board Conflict between making money and purpose This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Yousuf Bhaijee on word of mouth marketing
May 25, 2021 09:00 - 40 minutes - 37.8 MBTopics discussed in this episode: Destigmatizing the Cannabis Industry How to Measure Word of Mouth Creating Delightful Moments The Ingredients for Strong Word of Mouth Missteps to Avoid in the Word of Mouth Process This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Teachable’s Ankur Nagpal on overcoming SOS
May 18, 2021 09:00 - 40 minutes - 38.2 MBTopics discussed in this episode: Wanting to Own Your Destiny Managing Shiny Object Syndrome When to Do the Unscalable How to Maintain Authenticity as a CEO The Emotional Side of M&A This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: SurveyMonkey's Leela Srinivasan on Powering the Curious
May 11, 2021 09:00 - 44 minutes - 48.1 MBTopics covered in this episode We must continually power the curious, because feedback is essential for growth. Companies who don’t listen to input—both internally with employees and externally with users—are missing out on opportunity for growth (and potentially harming their brand entirely). Surveys are a key tool for attainment of real perspectives. Remaining in sync with your team is a must for seamless collaboration. This is a ProfitWell Recur production—the first media network ded...
Revisiting: Moz & Sparktoro's Rand Fishkin on how early-stage failure bred future success
May 04, 2021 09:00 - 40 minutes - 42.6 MBTopics covered in this episode The primary reasons for Moz's failure and what Rand would've changed about the operation The implications of creating an anti-active usage product The lessons Rand extracted from early failure and how he picked back up again as a secondary founder The cruciality of leveraging your resources—namely, people and product—to optimize for the right thing This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription...
Revisiting: Freshworks' Girish Mathrubootham on Building a Multi-Product Future
April 27, 2021 09:00 - 37 minutes - 34.6 MBTopics covered in this episode Building, scaling and distribution: the new challenges for software companies How first perfecting a single product can lead to multi-product success Discovering the competitive edge of a market Leveraging the location benefit of Chennai The power of alignment and managing your team The value of an integrated user experience This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.
Revisiting: April Dunford on Why Positioning is Everything
April 20, 2021 09:00 - 33 minutes - 35 MBTopics covered in this episode: What is positioning? Dissonance between revenue timeliness and marketing priorities Category creation and adoption. How to position your product. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.