Bitly's Tara Robertson on setting up a team of highly skilled marketers

Protect the Hustle | A SaaS Podcast

English - December 06, 2022 10:00 - 45 minutes - 41.6 MB - ★★★★★ - 135 ratings
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Previous Episode: Snowflake's Lars Nilsson on Sales Development

Next Episode: Payrix’s Bob Butler on Finding Anchor Personas

Check out the detailed field guide here

Topics discussed in this episode:

01:59 - Connecting emotion and value to drive results07:18 - What to look for when building a marketing team16:26 - Prioritizing efforts on areas of biggest influence21:35 - Setting up a team of highly skilled marketers34:09 - Which partnerships are essential within your organization

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.