Payrix’s Bob Butler on Finding Anchor Personas

Protect the Hustle | A SaaS Podcast

English - December 13, 2022 10:00 - 36 minutes - 33.8 MB - ★★★★★ - 135 ratings
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Previous Episode: Bitly's Tara Robertson on setting up a team of highly skilled marketers

Next Episode: Zelkova's Jay Levy on the founder-investor relationship

Check out the detailed field guide here

Topics discussed in this episode:

01:57 - Why some fintech is really “tech fin”11:00 - Reducing the time and friction to execute19:00 - The "Buy now, Pay later" space23:56 - The anchor tenant persona30:11 - How to find anchor tenants

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.