Professor Game Podcast
350 episodes - English - Latest episode: about 20 hours ago - ★★★★★ - 91 ratingsProfessor Game is a weekly podcast where we interview gurus, experts and successful practitioners of games, gamification and game thinking that bring us the best of their experiences to get ideas, insights and will inspire us in the process of getting students to learn what we teach.
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Episodes
Cedric Pontet Facilitating Games for Learning | Episode 149
August 31, 2020 04:30 - 34 minutes - 25.4 MBCédric Pontet is CTO @ Agile Partner, founder @ #play14, EventStormer, Sketchnoter, Happy Salmon guru, Gnome drawing expert, and much more. He is a seasoned software expert and Agile/Lean coach. He started his software engineering career in 2001 and since 2005, has been happily employed at Agile Partner, where he has worked on a large variety of projects, for customers in both the public and private sectors. He is currently CTO of the company. On a daily basis, Cédric is helping teams on mat...
Jesper Juul and Handmade Games | Episode 148
August 24, 2020 04:30 - 37 minutes - 24.3 MBJesper Juul is a pioneering video game researcher and occasional game developer. With a background in both literature and programming, Jesper has dedicated his life to taking video games seriously as culture and art form. He has published four books on MIT Press, and taught at MIT, NYU, among others. He is currently teaching at the Royal Danish Academy of Fine Arts, School of Design, in Denmark.
Gamer Motivations with Nick Yee | Episode 147
August 17, 2020 04:30 - 47 minutes - 28.7 MBNick Yee is the co-founder and analytics lead of Quantic Foundry. For over two decades, he has conducted and applied research on the psychology of gaming and virtual worlds using a wide variety of methods. At Stanford University, he used immersive virtual reality to explore how avatars can change the way people think and behave. At the Palo Alto Research Center (PARC), he applied social network analysis and predictive analytics to examine large-scale World of Warcraft data. He was a senior r...
The Simple Games that Win with Adrian Hon of Zombies, Run! | Episode 146
August 10, 2020 04:30 - 30 minutes - 18.3 MBAdrian Hon is co-founder and CEO at Six to Start, creators of gamelike stories and story-like games including the world's bestselling smartphone fitness game, "Zombies, Run!" with four million players. Six to Start's clients have included Disney, the BBC, Channel 4, and Penguin, and the company has won multiple awards including Best of Show at SXSW. Adrian is author of A History of the Future in 100 Objects, has spoken at the flagship TED conference, the Long Now, Google, and Mozilla, and ...
Felipe Walker Into Game-Based Learning for Business Education | Episode 145
August 03, 2020 04:30 - 35 minutes - 25.3 MBDuring the last 6 years, he has been teaching courses in the Operations Management area at undergrad, graduate and executive levels. Although he loves teaching, he realized how old fashioned and non-effective is the traditional way of teaching. Based on that experience, he founded GameLab in 2013, an EdTech company that develops online and short-term simulators that enhance the motivation, engagement and learning experience of students at Business Schools. How?... transforming the classroom ...
With Mario Herger Looking into Gamification History | Episode 144
July 27, 2020 04:30 - 41 minutes - 29.9 MBMario has been living in Silicon Valley since 2001. He is researching technology trends, writing books and consulting companies on topics such as Innovation, Silicon Valley Mindset, Foresight Mindset, Automotive, Artificial Intelligence, Creativity, Intrapreneurship. For many years he worked at SAP as a development manager and innovation strategist. Now he helps companies on how they can apply the innovative and entrepreneurial spirit from Silicon Valley in their organizations, to be more in...
Nick Metzler Looks for the Emotional Hook in Games | Episode 143
July 20, 2020 04:30 - 36 minutes - 25.5 MBNick Metzler has been designing games since he was 4. As a two-time award-winning designer in the Toy and Game Industry, Nick has pushed the boundaries of what board games could be, having worked with major licenses such as Marvel and Disney and integrated smart speakers into his game design. He's designed challenges for Survivor, helped design an experimental entrepreneurship class at USC taught entirely through game simulations, and has gamified theme park rides. He was recently published ...
Ibrahim Jabary of Gamelearn with Corporate Game-based Learning since 2007 | Episode 142
July 13, 2020 04:30 - 37 minutes - 27.7 MBIbrahim Jabary is the CEO and one of the founders of Gamelearn, where he has participated in the concept of all the videogames of the company. He studied business. Later, he did his MBA at IE Business school. After a career in international companies and his experience at Jabary Consulting, a face-to-face training company for managerial skills, he embarked on the adventure of founding Gamelearn in 2007. This is how he has become a pioneer in the development of videogames for corporate learni...
Toby Beresford and his Book Infinite Gamification | Episode 141
July 06, 2020 04:30 - 32 minutes - 32.7 MBToby Beresford is an expert on using gamification and statistical metrics in business to build the best working teams. He has appeared on Sky News, as a keynote speaker and has written about gamification for .net magazine and others. Toby has worked with organizations large and small including IBM, PwC and has even gamified the United Nations to encourage UN staff to use social media to promote the work of the UN.
Brian Collins from Disney Imagineer to Gamification | Episode 140
June 29, 2020 04:30 - 34 minutes - 32.7 MBBrian began his fascinating and unique career as a Walt Disney Imagineer, where he helped “create the magic” for Disney’s Florida theme parks before going on to produce work for a who’s-who list of corporations and small entrepreneurial ventures. Along the way, he became a passionate educator, serving as an adjunct professor at several schools and as an Innovation Specialist for online education. Later in his career, he developed a deep understanding of new and emerging technologies, and, m...
Sylvester Arnab's Hybrid Gamification Model | Episode 139
June 22, 2020 04:30 - 40 minutes - 40 MBSylvester Arnab- professor of Game Science, who is the applied innovation lead at the Disruptive Media Learning Lab of Coventry University, an associate of the Centre for Post-Digital Cultures, and the co-founder of the award-winning GameChangers initiative.
Andrew Lau Brings Iterative Learning to Gamification | Episode 138
June 15, 2020 04:30 - 35 minutes - 37.2 MBAndrew Lau is the CEO and founder of Think Codex – a multiple award-winning Gamification Organization headquartered in Malaysia. He is also the current Chair of the International Gamification Confederation (GamFed) – which is a community of gamification experts, academia and professionals from around the world. During his university years, he averaged 16 hours of video gaming daily for up to 2 weeks straight only to repeat the pattern after 1-2 days break. Back then he was passionate about g...
Emil Oliver Creates Massive Business Education Games | Episode 137
June 08, 2020 04:30 - 36 minutes - 35.9 MBEmil is the founder of Hubro Education, who develop learning games for business education. He founded the company after a professor approached him, frustrated that he couldn't find a learning game that met his requirements. Today, their simulation games are used in 14 countries all around the world.
Bill Watson with Feedback and Iteration for Games in Education | Episode 136
June 01, 2020 04:30 - 37 minutes - 36.1 MBBill Watson is an Associate Professor of Learning Design and Technology in the Department of Curriculum and Instruction at Purdue University and director of the Purdue Center for Serious Games and Learning in Virtual Environments. His research focuses on the critical, systemic change of education to realize a personalized paradigm, including the application of technology such as video games and digital badges, and the envisioning of new learning management systems to support this paradigm.
Michael Cosimini Uses Visuals to Create Games for Busy Doctors | Episode 135
May 25, 2020 04:30 - 29 minutes - 30.5 MBMichael Cosimini is an Assistant Professor of Clinical Pediatrics at the Keck School of Medicine of the University of Southern California and an attending physician at Children's Hospital Los Angeles. He is a contributor and associated producer of the pediatric continuing medical education podcast Pediatrics Reviews and Perspectives and the designer of Empiric Pediatric, a 2-4 player card game used to teach guideline-based antibiotic use for medical students and residents.
Amany Annaggar Brings Gamification Into Science Education | Episode 134
May 18, 2020 04:30 - 31 minutes - 29.7 MBAmany Annaggar is a researcher at Humboldt Universität zu Berlin in the chemistry education department and the founder of Sci2Play. Her Ph.D. research is about Gamification and serious games as assessment tools of problem-solving competence in chemistry education. Besides her Ph.D. research, she worked as a tutor and lab assistant at Humboldt Universität zu Berlin and on 2 EU projects in science education (Inspiring science education & Ark of Inquiry). Currently, she is preparing for her Ph....
Yu-kai Chou Creating Frameworks including REMOTE | Episode 133
May 11, 2020 04:30 - 50 minutes - 49.4 MBYu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like IDEO, Google, Stanford Un...
Albert van der Meer with All the Disciplines in Gamification | Episode 132
May 04, 2020 04:30 - 40 minutes - 42.2 MBAlbert van der Meer is a Creative Gamification Consultant with aeStranger, which operates from and is based in the Netherlands. His lies specifically in narrative, visual entertainment and storytelling. With these skills and knowledge, Albert has helped businesses, educational institutions, and other corporate environments to better improve team cooperation and develop deeper, more meaningful learning experiences through the use of narrative and gameful design techniques. Before starting aeS...
Digital Board Games in Education with Scott Rencher | Episode 131
April 27, 2020 04:30 - 40 minutes - 40.1 MBAfter spending ten years in strategy in the wireless and tablet groups for Intel, Scott was bitten viciously by the board gaming bug and left to pursue his passion. Five years prior he joins with North Star Games to startup a new studio focused on making great digital board games. Scott now runs the development team and is the product manager for North Star Digital Studios. Evolution Board Game was the studio’s first release, and Evolution: Education Edition now joins it as a digital board...
Teresa Chan with Emergency Medicine Education Gamification | Episode 130
April 20, 2020 04:30 - 37 minutes - 37.9 MBDr. Teresa Chan is an associate professor at McMaster University. Currently, she is the Assistant Dean, Program for Faculty Development in the Faculty of Health Sciences at McMaster. She is also the Director of the RCPSC Clinician Educator Area of Focused Competency Diploma program, and the Competency Committee Co-Director for the RCPSC emergency medicine residency program. Additionally, she serves as the Social Media Lead for the McMaster Department of Medicine. Dr. Chan is also interested ...
Vince Siu Defining the Constraints for Games and Gamification | Episode 129
April 13, 2020 04:30 - 35 minutes - 37.1 MBVince Siu is the Co-founder and Managing Partner at Press Start Hong Kong, a games consultancy with a mission to change the world through play and games, and leads Press Start Academy, its after-school education arm. He is also the Founder and CEO of Epiphany & Labs, a boutique innovation consultancy with a social conscience. Outside of work, in a voluntary capacity, Vince serves as Vice Curator of the Hong Kong hub of the Global Shapers Community, a youth leadership initiative of the World ...
Gamification Going for Online Classrooms During COVID19 with Dustin Staats | Episode 128
April 06, 2020 04:30 - 48 minutes - 57.3 MBThis episode is quite different, it is the audio taken from the live stream that Dustin Staats and I did on Facebook and Instagram. These show notes will also be different, given that the conversation mostly unstructured, except for the questions that we prepared beforehand and that I mention below. Right after that, I'm going to mention some resources that relate to the move to online for educators in general, though of course given my stakes in higher education there will probably be more ...
Short Sims Method and Book With Clark Aldrich | Episode 127
March 30, 2020 04:30 - 40 minutes - 39.3 MBClark Aldrich is an education technology thought leader - the author of five books and developer of patent and award-winning projects. He currently builds custom Short Sims for organizations using a revolutionary methodology he has pioneered or helps them build their own, through www.shortsims.com. He is also the host of an audio series called Education X Media (www.edbymedia.com) about evolving pedagogy in academics, corporations, and the military. Clark has just released a few chapters fro...
Peter Williamson Brings The Best Of Local Games | Episode 126
March 23, 2020 05:30 - 37 minutes - 34.4 MBPeter Williamson is a professional golfer turned social entrepreneur who sees physical games as a way to catalyze conversations and problem-solving. Based in Washington DC, Peter started a creative agency in 2018 called Game Genius, which focuses on supporting the local region through non-digital play. The company designs custom games, workshops, and public events to help people enjoy what they do while building community awareness. To date, Game Genius has served over 100 organizations and ...
Kristen Toohill with Games to Future Proof Your Career | Episode 125
March 16, 2020 06:00 - 36 minutes - 38.4 MBKristen Toohill believes that games are powerful tools for organizational development. She writes books that use the interactivity and immersion of games to solve issues that face organizations today, such as reducing unconscious bias and learning 21st-century human skills. She has worked in the video game industry as a Quality Assurance Tester and SCRUM Master on an MMORPG (massively-multiplayer online role-playing game). She has also done organizational development and games work for Green...
Antonis Triantafyllakis with Experiential Learning and Gamification | Episode 124
March 09, 2020 06:00 - 30 minutes - 30.3 MBAntonis is a soft skills trainer, facilitator and consultant, combining experiential learning with gamification to ensure a holistic, playful and impactful approach to capacity building, adaptable to the learners' needs.
Joel Comm has a Formula for Fun | Episode 123
March 02, 2020 06:00 - 29 minutes - 31.2 MBJoel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
Dustin Staats of Board Gaming with Education is back with Worlds XP | Episode 122
February 24, 2020 06:00 - 34 minutes - 42.1 MBDustin is currently focused on building and growing his podcast community Board Gaming with Education. Dustin has experience teaching English as a second language to a variety of age levels - from kindergarten to university students. He also works in the field of education in various capacities, including consulting, research, and running and hosting tutoring programs. He is always looking for ways to create a more engaging classroom to develop a strong classroom culture to strengthen learni...
Bianca Woods: Gameful L&D and the eLearning Guild | Episode 121
February 17, 2020 06:00 - 41 minutes - 40.1 MBBianca Woods is Senior Manager of Programming for The eLearning Guild and the founder of Clever Raptor, an L&D design studio. With degrees in both art education and education media design & technology, she's passionate about demystifying design and technology for others. She loves designing course content and media, test driving new learning technology, and taking photos of bizarre warning signs.
Getting The Good Game With John Fallon | Episode 120
February 10, 2020 06:00 - 39 minutes - 39.7 MBJohn Fallon is an English teacher at Notre Dame High School in West Haven, CT. John has designed Dolus: Finding the Journal of Odysseus an immersive ARG (alternate reality game) designed to augment his students’ exploration of Homer’s Odyssey. He also co-designed Blind Protocol with Paul Darvasi, an inter-school ARG for his 9th-grade students that instructs on research skills and privacy-related current events. He has also developed lessons to teach commercial games, like Her Story, as lit...
Paul Smith on How To Create Surprise and so Much More on Storytelling | Episode 119
February 03, 2020 06:00 - 32 minutes - 32.7 MBPaul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, and Parenting with a Story. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company.
Mike Rucker on the Science of Fun | Episode 118
January 27, 2020 06:00 - 39 minutes - 38.8 MBDr. Michael Rucker is a peer-reviewed author with over a decade of professional writing experience. For many years he served as the Health Tech expert for About, Inc’s Verywell Health and is currently the Chief Digital Officer for Active Wellness, a global health management company ranked in the top 40 by Club Industry. This year Dr. Rucker was also tapped by HIMSS as a top 10 health influencer. He has been published in the academic journals International Journal of Workplace Health Manageme...
Steve Bocska Uses Gamification to Drive Customers Up the Pyramid | Episode 117
January 20, 2020 06:00 - 35 minutes - 37.7 MBSteve is CEO of Pug Interactive, a technology & design leader in engagement, retention, and community activation. He has 17+ years of direct experience in the video game industry, having designed and produced several AAA games for Disney Interactive, Electronic Arts, Sega and Ubisoft that have generated sales in excess of $650 million. He is frequently sought as a speaker, having spoken at Game Developer’s Conference, South by Southwest, SIGGRAPH, Banff New Media Festival, GameON Finance, ne...
Scott Crabtree Uses Gamification for his Happy Brain Science | Episode 116
January 13, 2020 06:00 - 37 minutes - 41.6 MBScott Crabtree helps people apply science to thrive at work. After earning a degree in cognitive science from Vassar College, he went on to lead the design and development of video games and other software. He discovered the science of thriving (positive psychology and other brain sciences) in 2003 and immediately became a passionate student and teacher of that research. He resigned his senior leadership position at Intel in 2011 to found Happy Brain Science. His Happy Brain Science clients ...
Jennifer Eberhardt Smith Plays Her Game of Colors | Episode 115
January 06, 2020 06:00 - 30 minutes - 32.8 MBJennifer Eberhardt Smith is the author of Donuts and Dandelions, finding your Joy and Growth. The simple philosophy of focusing on two main life goals helps clarify what you truly want in life. She is the creator of the arts/communication app Paint To Me, which is the culmination of a years-long project. Jennifer is now focusing on helping others through their life journey, either as a coach or speaker, both one on one and in the professional world.
Jordan DeVries with the UX to make gamification great | Episode 114
December 30, 2019 06:00 - 38 minutes - 44.1 MBJordan DeVries is the Director of UX at Brave UX, based in Washington DC. His clients include Royal Caribbean, Marriott, Discovery Networks, Gensler, Eli Lilly, Rosetta Stone, and ClearChannel. His first exposure to gaming was watching his mother beat Super Mario World. His most recent gaming achievement is reaching Elite in Smash Bros Ultimate Online.
J Scott Christianson with The Blockchain Game | Episode 113
December 23, 2019 06:00 - 35 minutes - 37.9 MBScott is a successful instructor and business owner with more than 24 years of experience in networking, videoconferencing technology, and project management. He currently serves as an Assistant Teaching Professor at the University of Missouri where his interests are focused on the impact of technology on society and human well-being. He has also created The Blockchain Game to explain how blockchain works to his classes and non-technical managers. It has been used all over the world by vario...
Lars Hoffmann Creates Strategic Learning Boardgames | Episode 112
December 16, 2019 06:00 - 33 minutes - 35.4 MBLars Hoffmann is the Learning Director of DHI, a global water engineering consultancy and software provider. He has used, designed and sold learning games for more than 20 years, working both within and as a consultant in leadership development and change for large international organizations. He has a background in psychology and very much prefers board games to computer games, even though DHI is digitalizing heavily – also in the delivery of training for its clients.
Bobby Lockhart talks about the main learning game mechanic | Episode 111
December 09, 2019 06:00 - 41 minutes - 43 MBBobby Lockhart is an award-winning designer of educational games. He has designed and developed games based on popular Intellectual Properties like Jurassic World and Batman, and has created games for institutions like the Notebaert Nature Museum and the Anti-Cruelty Society. His games have been shown at the Bit Bash festival, Alt.Ctrl at GDC, and the Games•Learning•Society conference. He is an expert blogger of game design on gamasutra.com, and has given talks at Play*Make*Learn, M-Dev, and...
Loretta Breuning and the happy brain chemicals for gamification | Episode 110
December 02, 2019 06:00 - 37 minutes - 38.2 MBLoretta Graziano Breuning, PhD, is author of Habits of a Happy Brain, and founder of the Inner Mammal Institute. She's Professor Emerita of Management at California State University, East Bay. As a teacher and a mom, she was disappointed by prevailing theories of human motivation. Her search for answers led to the brain chemistry we share with animals, and then everything made sense. She knew this information could help people, so she set about creating resources. Her books have been transla...
Jason Bodnar has Element Poker for School | Episode 109
November 25, 2019 06:00 - 36 minutes - 38.8 MBJason has been teaching high school science for 13 years and enjoys spending time with his 5-year-old daughter when he isn't designing games or running the board game club at school. He also loves playing the piano and going to concerts. Jason started Engage Games about a year ago with the goal of developing games that help students become engaged in content in a fun and unique way.
Lee Sheldon Writes Games for the Classroom | Episode 108
November 18, 2019 06:00 - 45 minutes - 33.3 MBLee Sheldon is a game writer/designer; professor of practice in Interactive Media & Game Development at Worcester Polytechnic Institute; author: The Multiplayer Classroom: Designing Coursework as a Game (2 nd edition coming 2020), The Multiplayer Classroom: Game Plans; and Character Development and Storytelling for Games (3 rd edition coming 2020). Recent games: The Lion’s Song (PC, Mac, iOS, Android); Suburbia 2 (Facebook); Disney Fantasia: Music Evolved (Xbox). Classes designed as games: T...
Second Anniversary of Professor Game! | Episode 107
November 11, 2019 06:00 - 33 minutes - 30 MBThis episode is, not only our celebration for the anniversary, it is also special because it is something new I haven't tried on the podcast before. It is a completely solo episode, where I share with you, The Engagers, what is the general process I use for creating a solution with gamification. It is general, there is a lot more detail behind but I wanted to make sure you have open access to the basics. Enjoy and let me know if you have questions!
Business Learning Games 2019 Panel Discussion [Part 2] | Episode 106
November 04, 2019 06:00 - 36 minutes - 26.7 MBThis special episode is part 2 of the live recording of the panel that was held on the Business Learning Games Conference 2019 in Lisbon, organized by the Business Excellence Institute. In part 1, we were left with a cliffhanger with regards to a question about the relevance and even the desirability of flow. This second part is the rest of the discussion and it features even more participation from the audience, which was great but also unexpected!
Business Learning Games 2019 Panel Discussion | Episode 105
October 28, 2019 06:00 - 29 minutes - 21.1 MBThis special episode is the live recording of the panel that was held on the Business Learning Games Conference 2019 in Lisbon, organized by the Business Excellence Institute. The panel had quite a broad topic, and as such features questions from Rob as head of the discussion but also questions and comments from the audience itself.
Paul Darvasi finds the right videogames for engagement | Episode 104
October 21, 2019 05:00 - 38 minutes - 37 MBPaul Darvasi is an educator, game designer, speaker and writer whose work looks at the intersection of games, culture and learning. He teaches English and media studies, is a doctoral candidate at York University, and a founding member of the Play Lab at the University of Toronto. His research explores how commercial video games can be used as texts for critical analysis by adolescents. He has designed pervasive games that include The Ward Game, based on Ken Kesey’s One Flew Over the Cuckoo’...
Games and Gamification in VR with Danny Stefanic | Episode 103
October 14, 2019 05:00 - 36 minutes - 34.2 MBDanny Stefanic is the brains behind the world’s first WebXR learning experience platform, LearnBrite. Also founder of 3D internet company ExitReality Inc, founder of the International Virtual Reality Association and chairman of the virtual worlds social network Koinup. Called a “visionary” by his peers and deemed by Wall Street CIOs and Silicon Valley VCs to be “one of the pioneers in his field”, he has been creating ground-breaking 3D businesses for over 25 years. Danny actively works with ...
Jesse Schell Lets His Mind Create Solutions Through Games | Episode 102
October 07, 2019 05:00 - 42 minutes - 41.4 MBJesse Schell is the CEO of Schell Games, a team of one hundred people who strive to make truly great games, both for the purposes of entertainment and education, including award-winning VR games such as I Expect You To Die, HoloLAB Champions, and Star Wars: Droid Repair Bay. Jesse serves as Distinguished Professor of the Practice of Entertainment Technology at Carnegie Mellon University and is the author of the award-winning book The Art of Game Design: A Book of Lenses.
Systems Games with Dan Norton of Filament Games | Episode 101
September 30, 2019 05:00 - 41 minutes - 39.2 MBAs Chief Creative Officer and co-founder of Filament Games, Dan Norton oversees Filament’s design team and works on continuously improving the company’s design process. Dan has designed games about a uniquely broad range of topics, ranging from marine turtle ecology to legal argumentation. His games have won numerous industry awards and have been played millions of times in classrooms across the country. Dan approaches each new project at Filament as an opportunity to find authentic passion ...
Engagement and distraction with Nir Eyal | Episode 100!
September 23, 2019 05:00 - 47 minutes - 47.3 MBNir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your ...