313: Airing of Marketing and Sales Grievances with Austin LaRoche

The Predictable Revenue Podcast

English - September 07, 2023 12:00 - 52 minutes - 47.9 MB - ★★★★★ - 33 ratings
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Previous Episode: 312: Beyond the Deal: The Importance of Post-Sale with Debra Senra

Next Episode: 314: Collaborating Our Way to a Higher Close Rate with Tom Williams

In this episode, we're diving deep into a topic we're all too familiar with—the friction between Marketing and Sales. Collin Stewart sat down with Austin LaRoche, CEO of ATAK Interactive, to explore this complex relationship.

Austin, like Collin, runs an agency, and his hands-on experience in B2C and B2B marketing brings a new dimension to this age-old debate.

Highlights include: The Natural Evolution of Many Companies (3:20), Brand Marketing vs. Demand-Gen Marketing (8:13), Accountability for both Marketing and Sales (15:34), There's a Time and a Place for Automation (28:12), and more…

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