220: How to use Jobs-to-be-Done to understand your customers better
The Predictable Revenue Podcast
English - October 21, 2021 11:30 - 34 minutes - 33.2 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales saas predictablerevenue sales salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Dan Balcauski joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
Dan is the founder of Product Tranquility, a consulting firm based in Austin Texas. He is considered an expert on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Highlights include: defining Jobs-to-be-Done (1:50), the 3 types of jobs (3:30), why one of the often forgotten jobs is key to sales (6:29), an example of a prominent b2b company that uses Jobs-to-be-Done effectively (11:00), and how Jobs-to-be-Done changes perspective on competition (22:40).
SHOW NOTES:
More from Predictable Revenue experts on using the Jobs-to-be-Done in outbound sales: Why Validate an Outbound Strategy?
The Importance of Relevance and Trust in Outbound Sales
Write more relevant messaging with the Chain of Relevance
And how our guests use the framework: How George McGehrin gets his clients to pay HIM to market to them
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