219: How to attract high-quality clients without wasting money on Advertising and Techy Funnels
The Predictable Revenue Podcast
English - October 14, 2021 11:30 - 39 minutes - 38.1 MB - ★★★★★ - 33 ratingsManagement Business Entrepreneurship outboundsales sales predictablerevenue saas salesrep sdr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Steve Brossman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.
He is a multi-Amazon Best Selling Author on Marketing and Sales and with 38 years of experience in these areas.
Highlights include: the definition of buying energy and how to increase it in your customers (1:45), getting out of the “brown box” of commoditization as a service provider (5:20), the neuroscience behind these tactics (11:23), Steve’s DNGC formula (25:45), the 3 investments customers are really making when they buy from you (29:40), and how camera confidence impacts all of the above in a virtual world (31:40).
SHOW NOTES:
More on neuroscience-backed messaging:
The 3 Ways Salespeople Are Getting Messaging Wrong
And beating your prospects’ distractions on virtual calls:
Communicating effectively in a virtual environment with Dr. Ethan Becker
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