The Interpersonal Approach to Crisis PR with Kate Gardiner
PR 360
English - June 12, 2024 09:05 - 27 minutes - 24.8 MBMarketing Business Technology public relations business startups marketing digital marketing social media marketing crisis communication brand reputation content creation influencer marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.
Key Takeaways:
- Interpersonal help in a crisis
- The mental health effects of a crisis
- Helping people involved in a local crisis
Episode Timeline:
1:30 Kate's horse, Copenhagen
3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event
5:00 The holistic approach to dealing with a crisis
6:15 Local adventures can be the most impactful
9:00 Kate's job would make a great TV show
11:15 The mental health ramifications of a crisis
13:55 Kate's work in the #MeToo movement
15:00 Financial victimization of sexual assault victims
17:30 How clients react to hiring Grey Horse
21:30 Standing up for women and their rights
23:30 How Kate transitioned from journalism to PR
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.