Nurturing Brands and Going Viral with Paul Cohen of Milk and Honey
PR 360
English - March 06, 2024 10:02 - 25 minutes - 23.7 MBMarketing Business Technology public relations business startups marketing digital marketing social media marketing crisis communication brand reputation content creation influencer marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.
Key Takeaways:
· How to influence altruism
· The PR behind a viral vase story
· How to nurture a brand
Episode Timeline:
1:20 What brought Paul to some of the world's most prestigious halls of government?
4:15 How to persuade the public to support environmental issues
6:00 The state of journalism in 2024
8:45 Milk and Honey’s viral vase story
12:45 The client's take on the vase story
14:30 You can’t force things to go viral
15:20 The importance of “nurturing” brands
17:30 How do you hit the zeitgeist “right on the nose”?
19:10 Do all brands need a purpose?
21:50 Are brands pulling back from social justice activism?
This episode’s guest:
· Email Paul Cohen at [email protected]
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