Keeping Creative and Rebranding Rite Aid Healthy Futures with Andrew Staub
PR 360
English - February 28, 2024 10:01 - 24 minutes - 22.6 MBMarketing Business Technology public relations business startups marketing digital marketing social media marketing crisis communication brand reputation content creation influencer marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals.
Key Takeaways:
· The frustrations of being a writer
· Rebranding Rite Aid’s Healthy Futures initiative
· Andrew Staub's personal journey with multiple sclerosis
Episode Timeline:
1:10 The frustrations of being a writer
3:45 The joy of creative inspiration
4:55 How to keep the creative juices flowing
7:00 The challenges of paywalls in the news industry
9:45 Andrew’s solution to paywalls
10:50 The Rite Aid Healthy Futures rebrand
15:30 The Strengthening Cities initiative
16:55 The importance of doing good work in the community
18:00 Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.
22:00 How having kids can change your productivity
This episode’s guest:
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