#PPCChat Roundup - Behind the Scenes of Paid Search artwork

#PPCChat 180619 - Youtube Advertising

#PPCChat Roundup - Behind the Scenes of Paid Search

English - June 18, 2019 23:20 - 22 minutes - 20.1 MB
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Previous Episode: EP54 - AI, Machine Learning and PPC
Next Episode: EP56 - Education in PPC

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin)




Q1 How many of you are running YouTube campaigns today?




Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy?




And yes I said the S word... we need to think that way more




Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing?




Q4 If you are running Top of Funnel YouTube do you run it in the same account as your search? Why or why not?




Q5 What are your favorite targeting options for YouTube?




Q6 Are you more or less likely to run more #YouTube campaigns after the chat today?




http://www.clixmarketing.com/blog/2018/12/20/1000-kids-youtube-channels-to-exclude-from-your-video-campaigns/

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