Podcast on Private Podcasts
45 episodes - English - Latest episode: 10 months ago -POPP (The Podcast on Private Podcasts) will provide updates and insights from the Storyboard Podcasts Team (TryStoryboard.com).In this series, we'll interview leaders who have successfully developed, produced, or launched podcasts for their organization or enterprise. To learn more, visit Storyboard Podcasts at TryStoryboard.com
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Episodes
Using audio for truck driver communications (with Sarah Patterson of Stewart Transport)
June 27, 2023 17:00 - 13 minutes - 9.02 MBPull the horn! We're headed back into the world of trucking to chat about the advancing role of audio for communications. In addition to real-time updates, the audio format gives back precious time to drivers. In this episode, Sarah Patterson, a marketing specialist at Stewart Transport shares: How she replaced in-person, driver meetings The response from her team Advice for other organizations considering audio Stewart Transport is a Phoenix-based trucking company that specializes in ...
Announcing Chat by Storyboard, a new AI-powered voice messaging tool for frontline and on-the-go-teams
June 09, 2023 15:00 - 17 minutes - 12 MBIn this episode, Storyboard founder JP Gooderham and Head of Product Nick DePrey walk through our company's newest product: Chat by Storyboard. Our new suite of apps, which complements Storyboard Podcasts, offers an AI-powered solution to allow colleagues, teams, and organizations to connect through voice messages. We discuss: 1) Some of the initial product features that Chat by Storyboard offers, including our new service for offering text transcripts when recording in our app. 2) Issu...
Using audio to address doctor burnout (with Ray Neltner of Christ Hospital)
May 30, 2023 18:00 - 24 minutes - 17.1 MBBecause of its accessibility, audio is an excellent medium for communication in the healthcare industry. It also provides a space for authentication conversations that may not happen elsewhere. In this episode, Ray Neltner, Manager of Physician and APP Engagement at The Christ Hospital Health Network, shares: How he's used audio to address the problem of doctor burnout The best feedback he's received Advice for other organizations considering audio The Christ Hospital Health Network is ...
Powering field communications with audio (with Brian Elwood of Xcel Energy)
April 25, 2023 18:00 - 17 minutes - 12 MBAudio is a fantastic way to communicate with field-based employees wherever they are, regardless of their schedule, with the devices that they already have. In this episode, Brian Elwood, GM of Customer and Community Service at Xcel Energy, shares: His challenges using other forms of communication with a field-based team How he has organically grown his channel Advice for other organizations considering audio Xcel Energy is a gas and electric utility company that serves over 5 million ...
Enhancing your team's sales toolkit (with Greg Goodman of SWBC)
March 28, 2023 18:00 - 20 minutes - 13.9 MBSWBC is a mortgage, insurance, and investment provider that does business in all 50 states. Having a sales team that frequently travels, with limited access to video and email, they needed a tool to improve communication and enable collaboration between them. In this episode, Greg Goodman (Area Manager) shares: His challenges using other forms of communication with a remote team How he has used audio to share micro-leanings and updates Advice for other organizations considering audio ...
How a healthcare organization uses private podcasts to improve enterprise-wide communication
February 28, 2023 16:00 - 26 minutes - 18.1 MBPlanned Parenthood has over 600 health centers in the US and traditionally relies on email as its primary communication method. However, email has limitations, particularly when it comes to engaging adult learners and communicating with a large group. In this episode, Rosa Topp (Director of Medical Standards Implementation, Planned Parenthood Federation of America) and Makina Table, MPH, CD (Manager of Learning Design, Planned Parenthood Federation of America) discuss how they are tryin...
How Planned Parenthood uses private podcasts to enhance their comms
February 28, 2023 16:00 - 26 minutes - 18.1 MBPlanned Parenthood has over 600 health centers in the US and traditionally relies on email as its primary communication method. However, email has limitations, particularly when it comes to engaging adult learners and communicating with a large group. In this episode, Rosa Topp (Director of Medical Standards Implementation, Planned Parenthood Federation of America) and Makina Table, MPH, CD (Manager of Learning Design, Planned Parenthood Federation of America) discuss how they are tryin...
Why companies are using podcasts to boost employee engagement
February 23, 2023 19:00 - 55 minutes - 38.2 MBStudies found that US companies lose $1.2 trillion annually due to miscommunications. To address this, companies are turning to podcasts and audio communications as more effective ways to engage employees and reduce miscommunication. In this episode, you'll hear Theo Balcomb (Creator of "The Daily", The New York Times), Dr. Jake Tuber (Organizational Psychologist & Executive Coach, Ticonderoga Advisory), and JP Gooderham (CEO and Founder, Storyboard) discuss: Why audio is an essential c...
Introducing Storyboard share pages
February 01, 2023 18:00 - 15 minutes - 10.5 MBJP Gooderham (CEO and Founder, Storyboard) joins Jeremy Lynn (Head of Customer Success, Storyboard) to introduce our latest product feature release: Storyboard share pages. Tune in to this episode to get a quick overview of this exciting feature, find out how it can help you promote your company podcast internally, and learn from real-world examples that showcase its potential to benefit your team. To learn more about Storyboard's private podcasting solution, visit trystoryboard.com ---...
How a team of orthopedic product salespeople have used private podcasting to uplevel their field training
January 24, 2023 18:00 - 18 minutes - 12.7 MBBreg, a company that manufactures and sells orthopedic support products, launched Storyboard in 2021 to create accessible training content for their sales teams in the field. Since then, they've published nearly 200 episodes. On this episode of POPP, Michael Williams joins Jeremy Lynn to share: Why audio provides impact for their mobile team How they've been able to build a regular recording and release cadence Results and feedback from their team We'll be coming to you with another crea...
POPP 2022 year-in-review
December 13, 2022 19:00 - 20 minutes - 13.9 MBLearn more about Storyboard here. 2022 was an incredible year for our growing community of creators. Throughout the last six months, we've profiled different innovative creators who brought private podcasting to their teams. In this episode, we'll be sharing highlights from these interviews: 00:48 - Alex Wagner of Pepper 04:57 - Katharine Tinucci of Endeavor 07:57 - Kyle Wiesen of Grand Island Express 09:29 - John Makarewicz and Bobby Hughes of Mark Spain Real Estate 14:19 - Julie McGoldri...
How this state government team has used private podcasting to elevate their communications
November 29, 2022 18:00 - 21 minutes - 14.6 MBThe State of Alaska's Child Support Services Division launched Storyboard in 2020 to connect their hybrid team. Since then, they've published 120+ episodes. On this episode of POPP, Child Support Specialist II, Tim Lightner joins Jeremy Lynn to share: The vision behind their first-ever private podcast How they've been able to maintain a regular recording and release cadence The best episodes they've created and released so far Results, praise, and feedback from their team We'll be comin...
How the State of Alaska has used private podcasting to elevate their communications
November 29, 2022 18:00 - 21 minutes - 14.6 MBThe State of Alaska's Child Support Services Division launched Storyboard in 2020 to connect their hybrid team. Since then, they've published 120+ episodes. On this episode of POPP, Child Support Specialist II, Tim Lightner joins Jeremy Lynn to share: The vision behind their first-ever private podcast How they've been able to maintain a regular recording and release cadence The best episodes they've created and released so far Results, praise, and feedback from their team We'll be comin...
Why this insurance software company launched an internal podcast for its remote workforce ft. Insurity
October 27, 2022 17:00 - 23 minutes - 16.2 MBInsurity, a leading provider of cloud-based software for insurance carriers, launched Storyboard early in the summer of 2022 to connect their largely remote team. On this episode of POPP, AVP of Learning and Development, Julie McGoldrick and Learning and Development Generalist, Danielle Oostergo join Jeremy Lynn to share: Their experience with launching the first-ever company podcast The best episodes they've created and released so far Results, praise, and feedback from their team Fut...
Why this insurance software company launched an internal podcast for its workforce ft. Insurity
October 27, 2022 17:00 - 23 minutes - 16.2 MBInsurity, a leading provider of cloud-based software for insurance carriers, launched Storyboard early in the summer of 2022 to connect their largely remote team. On this episode of POPP, AVP of Learning and Development, Julie McGoldrick and Learning and Development Generalist, Danielle Oostergo join Jeremy Lynn to share: Their experience with launching the first-ever company podcast The best episodes they've created and released so far Results, praise, and feedback from their team Fut...
How this successful real estate company enriched team communications with 3 years of podcasting
October 04, 2022 18:00 - 35 minutes - 24.1 MBLearn more about Storyboard here. Mark Spain Real Estate, a real estate brokerage based in Atlanta, was one of Storyboard's first customers in 2019. Since then, they've released nearly 200 episodes and have made private podcasting a key part of their operations. On this episode of POPP, Mark Spain's president and recurring POPP guest, John Makarewicz, and their longtime podcast host, Bobby Hughes, join Jeremy Lynn to share: How the podcast has become an integrated staple for their agent...
How a trucking company launched their internal podcast ft. Kyle Wiesen of Grand Island Express
August 25, 2022 17:00 - 21 minutes - 14.7 MBGrand Island Express, a trucking carrier that operates throughout the U.S., created its Storyboard channel in 2021 to reach its employee base made up largely of drivers without access to email or video. On this episode of POPP, Grand Island Express' Kyle Wiesen joins Jeremy Lynn to share: How they got their employees to embrace a new form of communication The best content they've produced so far The results they've seen since launching their channel Why other companies should be using au...
How an airline launched their internal podcast ft. Katharine Tinucci of Endeavor Air
July 27, 2022 17:00 - 20 minutes - 13.9 MBEndeavor Air, a fully-owned subsidiary of one of America's largest airlines, launched Storyboard just under two months ago to share critical updates with their teams in the sky and on the ground. On this episode of POPP, Endeavor's Director of Corporate Communications, Katharine Tinucci joins Jeremy Lynn to share: How they introduced audio as a new resource for their teams How they've used podcasting to keep their on-the-go workforce connected The best feedback they've gotten so far The ...
Behind the Mic: The Creator Series (Ep. 1 with Alex Wagner of Pepper)
June 27, 2022 15:00 - 25 minutes - 17.9 MBPodcast creator Alex Wagner of Pepper in Berlin, Germany has brought private podcasting to multiple organizations. He joins Jeremy Lynn, Storyboard's Head of Customer Success on this episode of POPP to share: Why they brought podcasting to Pepper What makes audio a distinct communications tool How to create content that others will love The best episodes they've produced so far We'll be coming to you with another creator interview next month. Thanks for listening! --- POPP (The Podcast...
Introducing internal podcasting to multiple organizations ft. Alex Wagner of Pepper
June 27, 2022 15:00 - 25 minutes - 17.9 MBPodcast creator Alex Wagner of Pepper in Berlin, Germany has brought private podcasting to multiple organizations. He joins Jeremy Lynn, Storyboard's Head of Customer Success on this episode of POPP to share: Why they brought podcasting to Pepper What makes audio a distinct communications tool How to create content that others will love The best episodes they've produced so far We'll be coming to you with another creator interview next month. Thanks for listening! --- POPP (The Podcast...
Careers Spotlight: Are you a Sales Account Executive? We're hiring!
April 26, 2022 19:00 - 7 minutes - 5.04 MBExciting news: Storyboard is hiring! We're looking for a Sales Account Executive to help our sales team creatively grow our portfolio of customers. Join Forest Spiegel, our Head of Sales, and Mariya Harris, our Product Marketing Lead as they share more details on this role and what it's like to work at Storyboard. Apply here: https://bit.ly/3ET87Yb --- POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone...
Storyboard Updates: New Script Templates
April 26, 2022 00:00 - 9 minutes - 6.91 MBIn this episode of POPP (The Podcast on Private Podcasts), Storyboard’s Product Marketing Lead, Mariya Harris, joins Head of Customer Success, Jeremy Lynn, to discuss our newest addition to the Storyboard website, script templates. They’ll be chatting about how these scripts came to be, how creators can use them, and how they fit into our long-term plans. To check out our new script templates, visit https://new.trystoryboard.com/help/scripts/ --- POPP (The Podcast on Private Podcasts) is ...
A New Era of Storyboard: Full Rebrand, New Capabilities, and Much More!
March 08, 2022 14:00 - 23 minutes - 16.2 MBIn this episode of POPP (The Podcast on Private Podcasts), Storyboard’s Product Marketing Lead, Mariya Harris, joins CEO, JP Gooderham, to discuss the biggest release in the company’s history, which we’re calling the new era of Storyboard. This includes: A rebranded and redesigned website An upgraded audio player and a new login experience A new Help Center to support users, admins, and creators Thanks for joining us in celebrating this huge Storyboard milestone! --- POPP (The Pod...
Careers Spotlight: Are you a Sales Development Rep? We're hiring!
February 21, 2022 15:00 - 5 minutes - 4.16 MBExciting news: Storyboard is hiring! We're looking for a Sales Development Representative to help our team facilitate a great first experience for prospective Storyboard customers. Join Forest Spiegel, our Head of Sales, and Mariya Harris, our Product Marketing Lead, as they share more details on this role and what it's like to work at Storyboard. Apply here: https://joinstoryboard.notion.site/Sales-Development-Representative-1b09359a2d654ddd8eb946f09f30d746 --- POPP (The Podcast on Priv...
Storyboard Updates: New Features, Offline Mode, Push Notifications, and More!
February 16, 2022 19:00 - 16 minutes - 11.3 MBIn this episode of POPP (The Podcast on Private Podcasts), Storyboard’s Product Marketing Lead, Mariya Harris, joins CEO, JP Gooderham, to discuss newly released features for iOS and other plans on the horizon for the platform in 2022. This includes: A new way to search and filter on Storyboard. Introducing offline mode for iOS—creating a really strong experience for field teams and folks on the road who may not have Wi-Fi. Looking ahead to what’s coming next. We’re introducing a Notif...
Careers Spotlight: Are you a product designer? We're hiring!
January 31, 2022 20:00 - 4 minutes - 2.99 MBExciting news: Storyboard is hiring! We're looking for a Product Designer to help our team bring our user experience to the next level. Join Rachael Petrie, our Product Design Lead, and Mariya Harris, our Product Marketing Lead as they share more details on this role and what it's like to work at Storyboard. --- POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone who wants to launch a private, internal p...
What to Expect from Storyboard in 2022
January 18, 2022 21:00 - 30 minutes - 20.7 MBIn this episode of POPP (The Podcast on Private Podcasts), Storyboard CEO JP Gooderham and Jeremy Lynn, Head of Customer Success, discuss the vision for the platform in 2022 and what is on the horizon. This includes: Recent milestones like launching the 3,000th Storyboard organization and new product updates in Q4 The year of the creator – and our vision to provide the best experience on any platform for podcasters to not only release content but build compelling audio through powerful...
The Board: Storyboard's new logo & log-in experience
October 01, 2021 16:00 - 4 minutes - 3.24 MBIn this episode of POPP (The Podcast on Private Podcasts), Storyboard’s Head of Customer Success Jeremy Lynn and Lead Product Designer Rachael Petrie provide a deep dive into Storyboard’s new and upgraded log-in experience. To get the latest upgrade, make sure to update your app to the latest version in the Apple App Store or Google Play Store. Look out for the new soundwave-like logo. After doing so, a listener will receive: A new visual design for the login experience with improved read...
How To Private Podcast Episode 4: Promoting your show
September 28, 2021 18:00 - 10 minutes - 7.37 MBStoryboard’s Head of Sales, Forest Spiegel joins Jeremy Lynn to share successful strategies for promoting episodes inside of your organization. They’ll go through some of the most common questions Storyboard customers ask about engaging and growing their audiences. Join How-To Ep. 4 where they chat about: Keys to maximizing your initial podcast adoption Promotion tools offered by Storyboard Best practices from our customers Have a listen, and thanks for using Storyboard! --- POPP (Th...
How To Private Podcast Episode 3: Preparing for your Show
September 21, 2021 19:00 - 7 minutes - 5.37 MBStoryboard engineer and long-time podcast host Ryan Token joins Jeremy Lynn to share his thoughts on how much you need to prepare for a show recording Join How-To Ep. 3 where they chat about: Scripted vs. free-flowing episodes Note-taking Tips for a successful Q&A session Prepping interviewees Have a listen, and thanks for using Storyboard! --- POPP (The Podcast on Private Podcasts) is presented by Storyboard and will provide an overview for anyone who wants to launch a private, i...
How To Private Podcast Episode 2: The Recording Process
September 13, 2021 16:00 - 10 minutes - 7.29 MBStoryboard’s in-house producer and long-time podcast host Anthony Vito joins Jeremy Lynn to share best practices and tips for recording audio. Join How-To Ep. 2 where they chat about: Misconceptions about recording audio The tools you need and don’t need Tips for editing How Storyboard can help with the recording process Have a listen, and thanks for using Storyboard! --- POPP (The Podcast on Private Podcasts) is presented by Storyboard and will provide an overview for anyone who wa...
How to Private Podcast: Why launch a podcast at your workplace?
September 02, 2021 20:00 - 15 minutes - 10.3 MBStoryboard’s founder and CEO, JP Gooderham joins Jeremy Lynn to discuss this How-To series, where we’ll be giving you the tips and tricks you need to be a successful private podcaster. Join How-To Ep. 1 where they chat about: The inspiration behind Storyboard Why teams should be utilizing audio What we hope someone will gain from listening to this series and how to get started with Storyboard Have a listen, and thanks for using Storyboard! --- POPP (The Podcast on Private Podcasts) i...
How to Private Podcast: Why launch a podcast at your workplace?
September 02, 2021 20:00 - 15 minutes - 10.3 MBStoryboard’s founder and CEO, JP Gooderham joins Jeremy Lynn to discuss this How-To series, where we’ll be giving you the tips and tricks you need to be a successful private podcaster. Join How-To Ep. 1 where they chat about: The inspiration behind Storyboard Why teams should be utilizing audio What we hope someone will gain from listening to this series and how to get started with Storyboard Have a listen, and thanks for using Storyboard! --- POPP (The Podcast on Private Podcasts) i...
What Mark Spain Real Estate Learned from 100+ Company Podcasts on Storyboard
March 11, 2021 23:00 - 21 minutes - 14.7 MBPodcasters John Makarewicz and Bobby Hughes recently crossed their 100th episode on Storyboard for Mark Spain Real Estate. They join POPP for Ep. 11 where they share: Why they started a podcast for their highly distributed team in the southeast What they've learned from 100+ episodes on the platform; The importance of authenticity Their favorite episodes they have done so far Have a listen, and thanks for using Storyboard! --- POPP (The Podcast on Private Podcasts) is presented b...
The Board: Storyboard launches a new Recording Tool & Groups Features
January 07, 2021 02:00 - 17 minutes - 12.1 MBIn Ep. 10 of POPP (The Podcast on Private Podcasts) presented by Storyboard , CEO JP Gooderham provides an audio update on new features including: - A new Storyboard recording tool for admins and listeners to record themselves - A new way to make someone an Admin just for a single Storyboard Group - A button in the app to skip to the next episode - Improvements for Storyboard Comments Have a listen, and thank you for using Storyboard! -- POPP (The Podcast on Private Podcasts) is presen...
Storyboard is Growing! Interview with Anna Khan (CRV) and Harry Stebbings (20 Minute VC) on the Future of Audio for Teams
January 05, 2021 20:00 - 38 minutes - 26.8 MBIn Ep. 9 of POPP (The Podcast on Private Podcasts), Storyboard CEO JP Gooderham is joined by two fantastic guests — Anna Khan of CRV and Harry Stebbings (host of the popular 20 Minute VC Podcast). We discuss the recent announcement of Storyboard’s funding round which will be used to grow the platform by: 1. Supporting many different use cases where creators can solve and enhance workplace communication through audio 2. Launching new tools to make it as easy as possible for new voices acr...
The Board: Storyboard expands Listener Commenting, Pro Groups, and a new My Stats Tab
December 10, 2020 23:00 - 12 minutes - 8.37 MBIn Ep. 8 of POPP (the Podcast on Private Podcasts, presented by Storyboard), founder JP Gooderham shares four major product updates to our Storyboard creators: 1. We've introduced Listener Voice and Text comments. Your listeners can actively participate by replying not only with text but with a recorded voice note right from the Storyboard app. 2. Groups have expanded with a new Auto-Subscribe feature which will allow you to subscribe all users within your channel to a new group playlist...
Creating Voice and Authenticity in your Company's Private Podcast, Feat. StudioPod
July 22, 2020 11:00 - 37 minutes - 25.9 MBIn Ep. 7, TJ Bonaventura and Julian Lewis of StudioPod -- a full-service audio production and consulting company in San Francisco join the Podcast on Private Podcasts, presented by Storyboard. Julian and TJ shares their "best secrets" including: - How to emphasize your voice and authenticity in your company's internal podcast; - Unique strategies that companies can use to connect with their audiences; - Opportunities to cross-promote episodes in your feed with other key messages; They...
Creating Voice and Authenticity in your Company's Private Podcast, Feat. StudioPod
July 22, 2020 11:00 - 37 minutes - 25.9 MBIn Ep. 7, TJ Bonaventura and Julian Lewis of StudioPod -- a full-service audio production and consulting company in San Francisco join the Podcast on Private Podcasts, presented by Storyboard. Julian and TJ shares their "best secrets" including: - How to emphasize your voice and authenticity in your company's internal podcast; - Unique strategies that companies can use to connect with their audiences; - Opportunities to cross-promote episodes in your feed with other key messages; They...
Announcing Storyboard Email Notifications for Private Podcasts
July 01, 2020 21:00 - 11 minutes - 7.75 MBIn Ep. 6 of POPP (The Podcast on Private Podcasts), Storyboard CEO JP Gooderham provides a deep dive on a brand new feature: Storyboard Email Notifications. All Storyboard users can now send an automated email after releasing a new episode to inform your team that new content is available. We've expanded this feature to allow you to customize the messaging, like providing a description to outline what a new podcast training is about to drive interest. To get started, go to TryStoryboard.co...
The Private Podcaster's Guide to Remote Interviews, Feat. Resonate Recordings
May 04, 2020 17:00 - 28 minutes - 19.9 MBIn Ep. 5 of the POPP: The Podcast on Private Podcasts (presented by Storyboard - The App for Private Podcasts), the Resonate Recording Team of Jacob Bozarth and Caleb Hill join to give us a walkthrough in the world of remote recording. This is a hugely important area in the current environment. They break down tools that new podcasters can use (including common video platforms like Zoom), advanced tools for podcast recording from remote locations, and best practices to get the best sound q...
How New and Experienced Hosts Can Up-Level Their Private Podcasts, Feat. Production Expert Traci DeForge
April 17, 2020 11:00 - 30 minutes - 20.8 MBIn Ep. 4 of POPP (presented by Storyboard - The App for Private Podcasts), we're joined by Traci DeForge who leads Produce Your Podcast (https://produceyourpodcast.com/). Her company provides a turnkey solution for podcast production that allows podcasters to focus on what they love: creating and recording great audio, while her company manages the time consuming steps of editing, polishing, and releasing episodes. Through our discussion, Traci provides advice to new podcasters on how to s...
How Companies are Using Private Podcasts to Engage Remote Employees, Feat. Podcast Producer Anna McClain
March 24, 2020 00:00 - 28 minutes - 19.9 MBIn Ep. 3 of POPP: The Podcast on Private Podcasts, we're going to deep dive a very current question of employee engagement and internal communications. Companies globally are trying to figure out how they can engage newly remote employees for the foreseeable future as we cope with the effects of this health crisis. This episode is presented by Storyboard - The App for Private Podcasts. Anna McClain, a podcast producer based in the US (who you can find at AOMcClain.com), joins to share her ...
How to Set a Vision for Your Company's Private Podcast, Feat. Troy and Lee from Arbor Pharma
March 16, 2020 11:00 - 41 minutes - 28.6 MBIn Ep. 2 of POPP: The Podcast on Private Podcasts, we interview two podcasters who went from launching their organization's very first show to being featured center stage at a national sales convention for a live recording. Troy Petrick and Lee Walden host a highly successful weekly podcast for Arbor Pharmaceuticals using Storyboard. They discuss what has driven their vision as they went from that very first show to interviewing leaders, employees, and other colleagues across their distrib...
Why are Companies Launching Private Podcasts? Feat. Debbie Aurelius of Peppermint Fish
February 17, 2020 23:00 - 35 minutes - 24.7 MBIn Ep. 1 of the "Podcast on Private Podcasts," we launch the first podcast series from the Storyboard team (www.TryStoryboard.com) to discuss insights and trends in this growing space. For this week, Debbie Aurelius, director of Peppermint Fish (a consulting firm for employee engagement) shares her insight on why companies have embraced private podcasting as a new way to evolve internal communications. We discuss use cases where a private podcast can be powerful, setting a company vision,...