Podcasting for Business
109 episodes - English - Latest episode: 4 months ago - ★★★★★ - 2 ratingsPodcasting is massively on the rise and showing no sign of slowing down.
If you're looking to launch and grow a profitable podcast to help you grow your business then this show is for you!
Join Lynsay Anne, CEO of The Podcast Boutique and Founder of Emmeline Podcast Network, each week to learn the strategies to launch, grow and monetise your podcast, save time in your business and have fun while you do it!
This podcast is for entrepreneurs and brands who want to launch a podcast that has a positive impact on other's lives and grow their business at the same time.
Each week Lynsay will share her podcasting insights and knowledge to help you start your own podcast. There'll be inspiring interviews from incredible women who've launched their own podcasts too.
After listening to Lynsay Anne you can't help but feel inspired to take action!
Lynsay works with entrepreneurs and brands globally and lives in Cheshire, UK with her husband, 2 daughters and a gazillion rescue pets!
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Episodes
What's the Best Format for Your Podcast?
September 28, 2022 03:00 - 11 minutes - 16.5 MBWhether you’re just starting out or you’ve been podcasting for ages, it is so important to get the format right. Content is key, but presentation is equally important. In this episode I talk you through the different formats you can use for your podcast, from interviews and co-hosts to going it solo; there are so many different ways to present your show. I want to help you make your podcast as great as it should be, so don’t forget to connect with me on social, tell me what you’re doing,...
Indirect Ways to Make Money from Your Podcast
September 26, 2022 03:00 - 7 minutes - 11.6 MBI talk a lot about how to monetise your podcast, but the truth is direct sponsorship is only the tip of the iceberg when it comes to making money from your content. If you are making a podcast to promote your business or services, or you’re just using to bolster your personal brand and profile, podcasts can have huge ancillary benefits to boost your income and sales. In this episode I talk through some of the indirect ways your podcast can make you money. You will be surprised! High...
How to Find a Sponsor for your Podcast
September 23, 2022 03:00 - 10 minutes - 15.4 MBDoes size matter? There’s a common myth in podcasting that you need thousands of downloads to make money from your podcast, but that’s not true! Whether you’re a huge established podcast or a small new one, there are advertisers out there for you. In this episode I explain how you can find a sponsor for your podcast and what you can do to make your show and your sales pitch more attractive. Highlights From This Episode (00:28) There are many ways to make money from your podcast ...
Haters Gonna Hate
September 21, 2022 03:00 - 12 minutes - 9.96 MBAs a great philosopher once said: “The haters just got to hate so just shake it off” (T.Swift) It's part of normal discourse online these days - people jumping in with their criticisms , their 1* reviews and general unwarranted nasty comments via email or on social media. In this episode I talk about how to deal with the Haters we encounter online. As you get bigger in your business and as your audience grows, you get more people that are in your world, who are strangers to you, who are ...
How Private Podcasts Work For Course Creators And Membership Owners
September 16, 2022 03:00 - 6 minutes - 5.36 MBIn this week’s episode we are going to be asking.. How Private Podcasts Work For Course Creators And Membership Owners A private podcast is one that is only available for people who you give access to, and they are becoming really popular right now! In this episode I talk about how you can utilise a private podcast to grow your communities and reach (and expand) a particular targeted audience. Give that VIP feel to your listeners with members only private podcasts. I also discuss usin...
What Does A Launch Team Do?
September 14, 2022 03:00 - 7 minutes - 5.87 MBIn this week’s episode we are going to be asking.. Who Does A Launch Team Do? When you launch your podcast you want as many people as possible engaging and listening and sharing right from the start. What is the strategy for doing this? How do we make sure that as many people as possible listen to your podcast? Well , when you launch, it's a really good idea to have a team of people who are going to shout about your new podcast and your episodes. Your Launch Team I discuss how to bui...
Who Are Your ideal Listeners?
September 12, 2022 03:00 - 9 minutes - 7.21 MBIn this week’s episode we are going to be asking.. Who are your ideal listeners? We often assume that we know who our ideal listeners are, because what we do is we assume that our ideal listeners are also our ideal clients And that's not always the case. We dive into recognising who your ideal listeners are and how you can cast your net out further to get an even greater , more diverse audience. Join my free community Podcasting for Business Community HERE Follow me on Instagram HERE ...
What Do You Want Your Podcast To Do For Your Business?
September 08, 2022 03:00 - 9 minutes - 7.52 MBTEXT In this week’s episode we are going to be talking about what it is that you actually want your podcast to do for your business? This is an important question to bear in mind, whether you are starting your podcast or if you've already started it. We all know that you need a plan and a strategy for your podcast. But where do you want that plan to take your podcast ? What is the ultimate goal? I discuss this and offer some tips and tricks to get you where you want to be , and achiev...
How Long Should My Podcast Episodes Be?
September 07, 2022 03:00 - 9 minutes - 7.42 MBToday I'm talking about something I get asked about a LOT.. How long should your Podcast Episodes be? How short is too short? What is too long? What might send my listeners to sleep? Is there a definitive answer to this? Well that depends on several factors - lets dive in and take a look what those are... Check out the Podcast Start Blueprint & the Podcast Growth Incubator workshops taking place on the 7th of September HERE Join my free community Podcasting for Business Community HER...
What If You Don’t Want to be Visible?
September 05, 2022 03:00 - 12 minutes - 22.4 MBIn this episode we’re going to discuss the impact of not being visible on social media – on you, on your business and on your podcast. Does it actually matter if you’re not on social? This episode is the start of my own experiment to see if it makes a different to show up regularly on social, as I record these podcast episodes live across my social media channels (so do make sure you connect with me on there!) I share some of my top advice when it comes to optimising your presence on c...
Batching: The Ultimate Podcast Hack
September 02, 2022 03:00 - 16 minutes - 22.1 MBIn this episode I’m going to tell you why batch recording will save you time and help you get the best out of your podcast. We’ve all been there – the pressure of having to record a new episode week in, week out can be overwhelming, and that’s when you might think it’s just too much hassle to continue. There’s a reason 80% of podcasts never make it to double figures! Well I’m here to tell you that just by planning your episodes in advance, you can make your podcast journey much simpler...
Ep 046: Life of a podcaster
March 23, 2021 10:05 - 1 hour - 90.9 MBJoin me, Dan Greef and Claire Winter (both award-winning podcasters) for this conversation all about the life of a podcaster. The highs the lows the in-between! Check out Claire's podcast 'Cracking Content' here Check out Dan's podcast 'UK Low Carb' here
Ep 045: The importance of diversity and inclusion in podcasting
February 18, 2021 13:18 - 20 minutes - 28.2 MBIn today's episode, I'm talking to Leyla Okhai of the Diverse Minds podcast following her winning the Best Diversity & Inclusion Podcast in the Podcasting for Business Awards 2021. You can check out all the winners over at lynsayanne.com/pfbawards Join the FREE 3-day Start Your Podcast Challenge over at lynsayanne.com/challenge
Ep 044: Starting a podcast when you have imposter syndrome with Laura Ellera
February 16, 2021 09:37 - 18 minutes - 25.2 MBIn this first episode in the Winners Series, I interview Laura Ellera, Winner of the Podcasting for Business Student of the Year! We talked about how she got started and how her imposter syndrome almost stopped her before she got started. Check out Laura's podcast Don't Give Up the Daydream Connect with her on Facebook @iamlauraellera Join the FREE 3 day Start Your Podcast challenge at lynsayanne.com/challenge Starts 22nd Feb!
Ep. 043 Getting the most from a Start Your Podcast Day
November 26, 2020 02:30 - 8 minutes - 12.3 MBOver the past couple of months, I’ve been running online Start Your Podcast days and oh my goodness they’ve been received so well! I’m running another one before the end of the year on 11th December and as I’ve had so many questions about it I thought it would be good to do an episode on how to get the most from a Start Your Podcast Day. The days are for a small group of people who are ready to get started in the next 1-2 months. Here's what we cover on the day: Preparation and Strategy ...
Ep. 042 How I created the Podcasting for Business Planner
November 20, 2020 09:25 - 14 minutes - 20.2 MBIn this week's episode I'm talking your though how I created my Podcasting for Business Planner. You'll learn: How I started the process What types of help I needed The order I did it all in The unexpected benefits of launching my planner You can still get your hands on the planner over at lynsayanne.com/planner
Ep 041: International Podcast Day Special
October 01, 2020 01:30 - 19 minutes - 45.5 MBIn this special episode to celebrate International Podcast Day, I’m sharing the voices of thirteen amazing women from my community talking about: why they started their podcasts what it means to them to share their voice and amplify the voices of others the best thing that’s happened in their businesses since starting their podcast what it’s like to be part of the Podcasting for Business Community Here are the women who are featured along with a link to their podcast: Shelley F ...
Ep 040: Is your podcast a success?
September 24, 2020 01:30 - 9 minutes - 17.2 MBHow do you know if your podcast is a success? We’ve spoken before about how getting in the charts is only one measure of the success of your podcast. Yes it’s great to be in the charts but it’s not the end of the world if you’re not! There are quite a few other measures of success for your podcast and in this episode we’re going to talk about 3 of them. Having an engaged audience Your download numbers are growing Potential new clients are reaching out to you But what if...
Ep 040: Is your podcast a success?
September 24, 2020 01:30 - 9 minutes - 17.2 MBHow do you know if your podcast is a success? We’ve spoken before about how getting in the charts is only one measure of the success of your podcast. Yes it’s great to be in the charts but it’s not the end of the world if you’re not! There are quite a few other measures of success for your podcast and in this episode we’re going to talk about 3 of them. Having an engaged audience Your download numbers are growing Potential new clients are reaching out to you B...
Ep 039: Six mistakes new podcasters make and what to do instead
September 17, 2020 01:30 - 24 minutes - 44 MBIn this episode I’m talking all about 6 mistakes new podcasters make. I’m not going to leave it there though because I’m going to give you support on what to do instead. This episode is still great for you if you’ve already started your show as you can almost ‘self audit’ your show and ask yourself, ‘Do I do that?’ Here are the 6 mistakes we discuss: Lack of preparation Getting the wrong equipment Assuming podcasting takes too long Thinking the tech is too difficult for you ...
Ep 038: 9 Things Podcasters Can Learn From Netflix
September 10, 2020 01:30 - 13 minutes - 24.1 MBThere are a number of businesses that have done incredibly well during the pandemic. Netflix is one of them! In this episode I explore 9 things that we as podcasters, (or podcasters to be!) can learn from Netflix. Here are the highlights from this episode: {1:11} Get your planner at lynsayanne.com/planner {1:24} Number 1: Skip the intro {2:40} Number 2: Go to the next episode {3:44} Number 3: Monitor their stats {4:48} Number 4: Investing in their content {6:06} ...
Ep 037: The basic structure of a podcast episode
September 03, 2020 01:30 - 12 minutes - 16.6 MBHow can we avoid reading word for word from a script when recording our episodes? Here is a basic structure to plan your podcast episode and feel confident and comfortable with what you're going to be talking about on your show. Here are the highlights from this episode: {0:30} The new Podcasting for Business Planner {2:38} Basic structure of a podcast episode {3:37) Planning the content {6:24} Different types of intro {7:38} The main points {8:24} The wrap up an...
Ep 036: Should I have music on my podcast?
August 27, 2020 01:30 - 11 minutes - 8.87 MBIn this week’s episode we’re talking about having music on your podcast. Music can be a big part of your podcast style. I have music on mine but it’s all about personal choice. I always get lots of questions about this topic. We’re going to be getting into everything from licensing to types of podcasting music and so much more. Let’s go! Here are the highlights from this episode: {1:51} Audio signatures {4:17} The 3 myths of podcasting music {5:33) Types of podc...
Ep 035: How do I get my podcast into the charts?
August 20, 2020 01:30 - 11 minutes - 25.4 MBIn this week’s episode we’re talking about why it’s not the end of the world if your podcast isn’t in the charts and what you can do to help to get it there. Podcasters can feel a massive amount of pressure to get their podcast into the charts. It’s easy to look at other podcasts and think ‘That’s where I need to be’. But it’s not the be all and end all! However, I am going to give you some tips on how you can help to achieve this. Let’s dive in! Here are the highlights fr...
Ep 034: Why you won’t run out of things to say on your podcast
August 13, 2020 01:30 - 10 minutes - 14.2 MBIn this week’s episode we’re talking about content creation. New podcasters can worry about running out of things to say on their podcast and I understand that feeling. I understand that if you're committing to creating a fresh piece of content every single week, that you might panic that you're going to run out of words. I'm here to tell you that that's not going to happen. Okay? It's not going to happen. Let’s dive in. Here are the highlights from this episode: {0...
Ep 033: Start your podcast with a tiny audience
August 06, 2020 01:30 - 8 minutes - 11.8 MBIn this episode we’re talking about why you don't need a big audience to start your podcast. I get lots of people coming to me saying, "Lynsay, I can't start my podcast yet because I need a bigger audience. I don't have an audience yet. So, I need to build the audience first, and then, I'll start a podcast." They're working hard to build an audience. They're putting content out consistently on social media. They're sending emails out to the few people that they have on their li...
Ep 032: Why you won’t be the next Joe Rogan
July 30, 2020 01:30 - 7 minutes - 9.9 MBToday we're talking about why you aren't going to be the next Joe Rogan. I've had a few people in the past few months say that their goal with their podcast is to be the next Joe Rogan. I’m all about aiming high but we need to get some perspective here guys, okay? So Joe Rogan, for those of you that don't know who he is, he is a huge deal in the podcasting world. He's consistently ranked at the top of the podcasting charts. We’ll look at why it’s ok not to get thou...
Ep 031: How To Batch Your Podcast Episodes
July 23, 2020 01:30 - 12 minutes - 16.6 MBIn this episode we’re talking about how to batch episodes for your podcast, but in truth, this process will also help you with any content that you produce for your business for example YouTube and blogs. You’ll learn a six-step process to help you to batch six episodes in just a day and a half, from having the idea for the episode, all the way through to having it fully edited and complete. This process assumes that you're producing your show yourself. If you have an edit...
Ep 030: Can I Take A Break From My Podcast?
July 16, 2020 01:30 - 10 minutes - 14.8 MBIn this episode we answer the question, is it ok to take a break from your podcast? I get asked about quite often when people are thinking about starting a podcast so we're going to look at that in a little bit more detail. In short, the answer is yeah, of course it's okay to take a break from your podcast! But there are some pointers that we need to bear in mind first. Here are the highlights from this episode: {0:47} Point One: Build an engaged audience {2:15} P...
Ep 029: Why You Haven’t Started Your Podcast Yet
July 09, 2020 01:30 - 11 minutes - 15.5 MBIn this week’s episode I’m talking about the four main reasons that people tell me are the reasons they’ve not started their podcast yet. They are: Cost Confidence Consistency Creativity We’ll explore how each of these show up. Here are the highlights from this episode: {1:15} The cost of your podcast {4:50} How to overpass the lack of confidence {6:13} The importance of consistency {9:03} Create a content plan Link to book a call to discuss how ...
Ep 028: Podcasting When You Hate Your Voice or Accent!
July 02, 2020 01:30 - 9 minutes - 13.4 MBWhat’s one of the most often asked questions do you think I get asked when it comes to starting your podcast? Can I create a podcast if I have an accent? Seriously, that’s the question...it’s hard to believe but people think it and I certainly did when I first got started. The issue is that it stops people getting started, so in this episode we’re talking about starting your podcast when you don’t like your voice or accent. Here are the highlights from this episode:...
Ep 027: The Importance of Having a Strategy Before You Start Your Podcast
June 25, 2020 01:30 - 11 minutes - 15.8 MBIn this episode I’m talking about something that really gets under my skin! People starting a podcast without having a strategy for it. The majority of people who give up on their podcast are those that don’t plan in advance what their podcast is for and how they want it to help them grow their business. I share my advice for having a clear plan before all the fun stuff like deciding which mic to buy and what your title should be! Here are the highlights for this episode: {...
Ep 026: Common Questions on Launching Your Podcast
June 18, 2020 08:49 - 8 minutes - 12.3 MBIn this episode we dive into a number of questions that I get asked regularly about launching your podcast. We're looking at five questions today that I get asked on a regular basis. There are lots more but let's focus on these 5. {0:38} How many episodes should I launch with? {1:36} How long should my podcast episodes be? {3:17} What's the best time and day to release podcast episodes? {4:49} How do I get in the Top 200 chart for my category? {6:24} Is it ok to take a break fr...
Ep 025: Starting the Right Podcast
June 11, 2020 01:30 - 9 minutes - 13.3 MBI've had a lot of questions in the last week about the best way to start your podcast, and mainly about how you can use your podcast as a way to amplify your voice, amplify the voice of others, and also to build your business. In this episode I’m talking through three ways for you to start a podcast that will help you grow your business, be a valuable asset, have more impact in the lives of your listeners as well as amplifying the voices of others who may not have the platform that you hav...
Ep 024: Our Responsibilities as Podcaster’s at This Time
June 04, 2020 01:30 - 9 minutes - 12.5 MBThe episode I was going to release this week didn’t feel right to me so I’ve recorded this new short episode to speak to the situation we’re seeing in the world right now. The biggest reason I help people to start podcasts is so they can have more impact and have a voice. We all have seen the horrific act of violence resulting in the murder of George Floyd when a police officer kneeled on his neck for almost 9 minutes. 3 of which when Mr. Floyd lay there unresponsive. Sadly this is not...
Ep 023: How to choose the best name for your podcast
May 28, 2020 01:30 - 9 minutes - 13.3 MBThis is one of the biggest reasons that people delay in actually getting their podcast started. It holds them up because they get stuck. Your podcast title is important and it needs to do a few things for you in just a few seconds glance from a listener. In this episode I’m taking you through some top tips to choose the very best title for your podcast. Here are the episode highlights: {1:46} Tips #1: title has to be clear, simple and easy to remember {3:19} Tips #2: be car...
Ep 022: How to use YouTube to grow your podcast audience
May 26, 2020 01:30 - 7 minutes - 10.1 MBWe all know that video is king and it’s also another way to grow your podcast audience too. BUT, don’t fall into the trap of just putting your entire episode up on youtube with no video and a blank background. I mean, how engaging is that really? In this episode we’re talking about ways to use Youtube effectively to grow your audience. Here are the episode highlights: {1:27} Using video not just audio with Youtube {2:28} Ensure the video is at least 5 minutes long {2:39} Ho...
Ep 021: How to run a competition for your podcast launch
May 21, 2020 01:30 - 8 minutes - 11.7 MBI had a lot of fun running competitions for both of my podcast launches. They definitely had a part to play in my podcast ranking top on Apple Podcasts too! In this episode I’m talking you through how you can run your own competition for your launch and at any time during your podcast for that matter! Here are the highlights from this episode: {1:09} Why run a competition in your podcast {2:05} Find giveaways {3:55} Define a way to enter to the competition {5:16} Share t...
Ep 020: How to grow your podcast audience
May 19, 2020 01:30 - 14 minutes - 19.9 MBThere are so many ways to increase your podcast downloads and in this episode we’re talking about 8 of them. Now friends, I don’t want you to just listen to this episode and nod along. My challenge to you is to pick out 2 or 3 of your favourites and when you’ve finished listening, go action them! Promise you will? Ok, you can listen to the episode now! Here are the highlights for this episode: {1:18} 1st strategy: leveraging your guests audience {2:54} 2nd strategy: be...
Ep 019: Why I never recommend Anchor.FM as a podcast host
May 14, 2020 01:30 - 8 minutes - 11 MBIn this episode we’re looking at your podcast host and why I don’t think you should use Anchor.FM as your host. We get a little controversial but it’s all to help you! The truth is that Anchor.FM is free and it’s very easy for a new podcaster to think that’s a good thing but in this short episode we’ll explore that in more detail as well as the other reasons to choose a paid podcast host. This episode is for you if you already have a podcast but it’s equally for those who haven't sta...
Ep 018: 3 Mistakes Podcasters Make When Promoting Their Episodes
May 12, 2020 01:30 - 10 minutes - 14.2 MBIn this this episode, the first in season two, we’re talking all about the mistakes I see some podcasters make when they’re promoting their new episodes online. We’re in the middle of a global pandemic and right now more and more people are listening to podcasts. They’re thriving actually! This episode is for you if you already have a podcast but it’s equally for those who haven't started their podcast yet and will help you to get going on the right foot. Here are the highlights fr...
017 Launching your podcast - What to have in place
February 04, 2020 13:53 - 13 minutes - 12.2 MBIn this episode we're looking at launching and the things to have in place for a successful and fun podcast launch! Steal my Launch Team Tools HERE Join the Podcasting for Business Community HERE
016 Why would anyone listen to me? Dealing with imposter syndrome in podcasting
January 21, 2020 01:00 - 11 minutes - 11.2 MBIn this episode we’re talking about one of the biggest reasons that people don’t start their shows. Imposter Syndrome Have you ever had that feeling that you’re going to be found out? Or that you’re not good enough or qualified enough or experienced enough to do something in your life or business? But in reality, you're more than qualified and more than enough and you might even have a tonne of experience in it too but you still don’t feel good enough. This worrying way that women in par...
015 How to Make Money With Your Podcast
January 14, 2020 09:42 - 15 minutes - 14 MBIn this episode we're unpacking the question I get asked most often. How do I make money from a podcast? We explore 6 different ways to monetise your show including: Advertising & Sponsorship Selling a service or product Selling someone else’s service or product Merchandise Patreon Events Join my exclusive new training '6 Must Do's to Start Your Podcast Strong' HERE
014 The Best Advice if You're Starting or Scaling Your Business
January 07, 2020 01:00 - 27 minutes - 25.1 MBIn this episode 11 different experts in their fields share their best pieces of advice for you if your starting or scaling your business to set up in the best way for the new year and decade! Join my FREE 5 day Plan Your Podcast Experience starting 9th-15th January HERE if you're looking to start your podcast this year too! Here is a summary of the advice from the entrepreneurs in this episode: KC Rossi - Business Coach Cultivate self confidence by doing Elaine Batho - Life & Welln...
013 With Ruth Kudzi From Path To Success Podcast
December 31, 2019 00:30 - 19 minutes - 26.5 MBIn this episode I’m with the brilliant Ruth Kudzi from the Path to Success podcast. Ruth was in my group programme ‘Start Your Podcast in 6 Weeks’ earlier this year with her VA and absolutely smashed her launch! Ruth is so humble but she did sooo well and went straight into the Apple Podcast charts in week one! Here are the highlights from the episode: {3:18} Ruth’s reason for starting the podcast and what she wanted to achieve with it. {5:23} The best thing that’s happened si...
012 With Sam Comerford From Play, Learn And Grow Podcast
December 17, 2019 00:30 - 17 minutes - 23.4 MBIn this episode I’m with the fabulous Sam Comerford from Germination Creation Coaching talking about her podcast Play, Learn & Grow. Here are the highlights from the episode: {1:16} What the podcast is about and who it’s for {2:50} How Sam wanted to be a Radio DJ and how this led her to podcasting {5:04} The best thing about podcasting for Sam {7:02} The most frustrating part of podcasting for Sam {9:13} What to do when things feel difficult {10:34} Sam’s favourite podc...
Ep. 011 The 7 Reasons You Need a Podcast For Your Business
December 10, 2019 00:30 - 24 minutes - 22.3 MBIn this week's episode I share with you the 7 reasons you need a podcast for your business. Download the Start Your Podcast Checklist HERE
010 With Elaine Halligan From The Parent Practice Podcast
December 03, 2019 00:30 - 28 minutes - 64.8 MBIn this episode I’m talking with my student, Elaine Haligan from the Parent Practice Podcast. Alongside her business partner Melissa, Elaine runs the Parent Practice, an organisation enabling parents to bring out the best in their children. Since launching their podcast 8 weeks ago, Elaine and Melissa hit the Top 10 in Apple Podcasts for Parenting shows and continue to rank in the charts for Parenting and Kids & Family podcasts. Elaine has also created a free gift for you called 5 Minute...
009 How To Prep Your Podcast Guests
November 28, 2019 00:30 - 13 minutes - 11 MBIf you’re going to have an interview based podcast or at least some interviews then you’re gonna want to have a process for having guests come on your show. At the beginning of starting your show and even more when it grows you’ll be inundated with people wanting to be on your podcast. So getting this process down from the start will help you no end. Plus, if you have a VA or a team it will massively cut down on their time too. In this episode I’m going to talk you through a process for ...