Getting Paid For Your Podcast Without Podcasting More [S3E95]

I'm not so sure that bonus content for podcasters is the best thing. As uncovered in this year’s Infinite Dial 2021 report, the average weekly podcast consumer only listens to eight episodes per week. And only 19% of weekly listeners said their number is 11 or more.

Offering additional episodes to consume when their listening cup already runneth over seems like a bad idea.

Also, the thought of making an additional episode spikes many podcaster’s anxiety levels. And what about your friendly neighborhood podcaster who already puts out a daily show? More Monetization Options For Podcasters On The Horizon

It’s widely anticipated that Apple will soon roll out ways for podcasters to get paid by their audience, directly in the Apple Podcasts app. Twitter is also exploring ways to funnel direct payments to creators. One of them is called Super Follows, a “paid perk” that establishes a more direct connection between payers and the creators they choose to follow.

And that got me thinking about ways podcasters could provide something worth paying for that doesn’t require making another episode or locking up their previously-free content behind a firewall. I’m just spitballing here, but I came up with:

Priority access / fast lane to you - An easy and accessible way for listeners to bump their questions, comments, or ideas to the top of your queue.Inner circle exclusives - Maybe special events, behind-the-scenes access, or a p controlled-access social feedLess content as a proxy for more - A “cut” version for busy listeners, or those who are willing to pay for certain curated content from you.

While I don’t believe there’s a definitive answer to the question of “how can I get paid without making more podcast content?”, I do know you should not ask your fans what they want. If you ask your fans, the ones that respond are likely to all say the same thing: more. And this is about not doing more. At least not more podcast episodes.

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/getting-paid-for-your-podcast-without-podcasting-more

Follow @EvoTerra on Twitter for more podcasting insights as they come.

Buy him a virtual coffee to show your support at BuyMeACoffee.com/evoterra

And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Image via Thought Catalog on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately,...

I'm not so sure that bonus content for podcasters is the best thing. As uncovered in this year’s Infinite Dial 2021 report, the average weekly podcast consumer only listens to eight episodes per week. And only 19% of weekly listeners said their number is 11 or more.

Offering additional episodes to consume when their listening cup already runneth over seems like a bad idea.

Also, the thought of making an additional episode spikes many podcaster’s anxiety levels. And what about your friendly neighborhood podcaster who already puts out a daily show? More Monetization Options For Podcasters On The Horizon

It’s widely anticipated that Apple will soon roll out ways for podcasters to get paid by their audience, directly in the Apple Podcasts app. Twitter is also exploring ways to funnel direct payments to creators. One of them is called Super Follows, a “paid perk” that establishes a more direct connection between payers and the creators they choose to follow.

And that got me thinking about ways podcasters could provide something worth paying for that doesn’t require making another episode or locking up their previously-free content behind a firewall. I’m just spitballing here, but I came up with:

Priority access / fast lane to you - An easy and accessible way for listeners to bump their questions, comments, or ideas to the top of your queue.Inner circle exclusives - Maybe special events, behind-the-scenes access, or a p controlled-access social feedLess content as a proxy for more - A “cut” version for busy listeners, or those who are willing to pay for certain curated content from you.

While I don’t believe there’s a definitive answer to the question of “how can I get paid without making more podcast content?”, I do know you should not ask your fans what they want. If you ask your fans, the ones that respond are likely to all say the same thing: more. And this is about not doing more. At least not more podcast episodes.

-----

A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/getting-paid-for-your-podcast-without-podcasting-more

Follow @EvoTerra on Twitter for more podcasting insights as they come.

Buy him a virtual coffee to show your support at BuyMeACoffee.com/evoterra

And if you need a professional in your podcasting corner, please visit Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.

Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about.

Image via Thought Catalog on Unsplash

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy