All Your Podcast's Data Are Belong to Spotify

Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it?

Recently, Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and Chartable. A good chunk of the overall podcast advertising spend is at least partially tracked by those two companies. From indie podcasters all the way up to large podcast networks. 

Beyond advertising, both let podcasters gain a more complete view of their shows' audience and download activity. 

And now, both of those services are owned by Spotify, giving Spotify access to data about more podcasts that aren't hosted on a Spotify-owned hosting company. 

And that may not be such a great thing. 

All of that collected data or additional insight can now be accessed by Spotify. All the smart promos, attribution modeling, and other nifty optimization features can now be accessed by Spotify. Because they own the companies that collect the data. Are you sure they won't peek?

Spotify has placed massive, GDP-level bets on podcasting. If you listen to Daniel Ek, it seems like he's staking the future of his entire company on podcasting. Their investments—incredibly large investments—in podcasting have to pay off. 

Are you sure they won't mine through all of those juicy data in their quest for profit? Data collected on podcasts of every shape and size that extend well beyond those hosted on their platforms? Spotify is in the business of making money. How long can they keep their hands out of the cookie jar when the pressure from their investors to turn a profit really heats up? 

My bet is not very long at all. 

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Links

Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and ChartableOver 100K active podcasters trust Buzzsprout Got a podcasting service? Become a sponsor of Podcast Pontifications. 

Serious about podcasting? Join the Advancing Podcasting Community today!

Got a podcasting service? Become a sponsor of Podcast Pontifications.Serious about podcasting? Join the Advancing Podcasting Community today!

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Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists...

Data power the business world, and podcasting is no exception. Knowing what works and what doesn't across the whole of podcasting is a major competitive advantage. And guess who now owns it?

Recently, Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and Chartable. A good chunk of the overall podcast advertising spend is at least partially tracked by those two companies. From indie podcasters all the way up to large podcast networks. 

Beyond advertising, both let podcasters gain a more complete view of their shows' audience and download activity. 

And now, both of those services are owned by Spotify, giving Spotify access to data about more podcasts that aren't hosted on a Spotify-owned hosting company. 

And that may not be such a great thing. 

All of that collected data or additional insight can now be accessed by Spotify. All the smart promos, attribution modeling, and other nifty optimization features can now be accessed by Spotify. Because they own the companies that collect the data. Are you sure they won't peek?

Spotify has placed massive, GDP-level bets on podcasting. If you listen to Daniel Ek, it seems like he's staking the future of his entire company on podcasting. Their investments—incredibly large investments—in podcasting have to pay off. 

Are you sure they won't mine through all of those juicy data in their quest for profit? Data collected on podcasts of every shape and size that extend well beyond those hosted on their platforms? Spotify is in the business of making money. How long can they keep their hands out of the cookie jar when the pressure from their investors to turn a profit really heats up? 

My bet is not very long at all. 

-----

Links

Spotify reached into their big bag of holding and pulled out enough cash to purchase both Podsights and ChartableOver 100K active podcasters trust Buzzsprout Got a podcasting service? Become a sponsor of Podcast Pontifications. 

Serious about podcasting? Join the Advancing Podcasting Community today!

Got a podcasting service? Become a sponsor of Podcast Pontifications.Serious about podcasting? Join the Advancing Podcasting Community today!

-----

Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

If you received value from today's episode of Podcast Pontifications, return some of that! We call it value-for-value and there are many ways to show your support.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.
2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.
3. Abortion.cafe has information about where to find clinics.
4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.
5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy