Playing the Long Game
13 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 3 ratingsWelcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships.
Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital.
I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey.
Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.
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Episodes
Changing Your Brain to Reach Your Goals (with Frank Wedde, CEO, Memolife)
March 12, 2021 02:00 - 52 minutes - 71.5 MBFrank Wedde is a brain trainer, an author, a speaker and the CEO of Memolife, an accelerated learning platform that helps people master new skills, knowledge and habits at super speed. This episode is jam packed with tips, tricks and stories of how we can all reduce stress and level up both our personal and professional lives. And who doesn’t need that right now? Many people think that the brain stops changing by the age of 25, but that’s actually not true. By just using brain tr...
Connecting with Your Target Audience Through Video (with Marianne Bratt Ricketts, CEO & Founder, Vibbio)
March 04, 2021 02:00 - 56 minutes - 78.1 MBMarianne Bratt Ricketts is CEO & Founder of Vibbio, a software-as-a-service video creation and management platform for companies of all sizes. Her passion for visual and communication and branding led her to create Vibbio, which was recently named as one of Norway's most promising start-ups for 2012 by Kampanje magazine. She’s an experienced entrepreneur, art director, graphic designer by trade and former editor-in-chief of several magazines. In this episode, we talk about: H...
Building Trust through Public Speaking, Communication and Leadership (with Nils Apeland, CEO and Founder, Talerlisten)
February 25, 2021 02:00 - 51 minutes - 70.4 MBNils Apeland is one of Norway’s most popular and experienced public speakers and PR and communication consultants. With over 25 years experience in the field of public speaking and corporate communications, Nils has helped all types of companies and business leaders, both in Norway and throughout Europe, improve the way they communicate and present themselves to their audience. His genuine love of public speaking led him to create Talerlisten, a speaker’s bureau that consists of s...
The Power of Storytelling, Customer Feedback and Long-Term Relationships (with Christoffer Omberg, CEO & Co-founder Oslo Business Forum)
February 18, 2021 02:00 - 1 hour - 94.2 MBChristoffer Omberg is CEO & Co-founder of Oslo Business Forum (OBF), a networking and business leadership conference. Founded in 2016 by Christoffer and business partner, Marius Wang, OBF has become one of the most significant business conferences in the world in just four short years. Every year, around 3,000 business leaders gather from all over the world to hear speakers such as Barack Obama, Randi Zuckerberg, Sir Alex Ferguson and David Cameron, just to name a few. They say t...
How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)
February 11, 2021 02:00 - 46 minutes - 64.6 MBMikko Honkanen is CEO & Co-founder of Vainu, a Helsinki based company data platform. Mikko studied at the Helsinki School of Economics and at the University of Oxford and has spent the past 15 years building, scaling and managing Software as a Service companies in the Nordics, Central Europe and in the USA. In his spare time, he likes to play beach soccer (he’s the Finnish Champion) and enjoys spending time with her wife and two young daughters. In this episode, we talk about:...
How to Personalize at Scale (with with Mikko Honkanen, CEO & Co-founder, Vainu)
February 11, 2021 02:00 - 46 minutes - 64.6 MBBuyers want to be treated as people, not as numbers. So why do 70% of customers still feel like their experience is impersonal and generic? In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu. We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.
How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)
February 04, 2021 02:00 - 1 hour - 84.5 MBChristine Calvert has worked with writing and communication for 30 years as a copywriter, a global web editor, lecturer and college professor. As Norway’s only Text Doctor, she was voted as 2019 best keynote speaker by Confex, holds tons of communication courses, written two books about writing and is working on her third book, as we speak. In this episode, we talk about: Our mutual love of books How brands can make themselves more human Why corporate B.S. can make your brand b...
Selling with Purpose (with Martin Da Veiga, Professional Meeting Booker)
January 28, 2021 02:00 - 51 minutes - 71.5 MBWith a hit rate is between 70-90% from call to booking a meeting. Martin has been a professional meeting booker, or what they call in the SaaS world, an SDR (Sales Development Representative) for over six years. Martin is passionate about sales and the value that Sales brings to potential customers. In December 2019, he was featured on the front page of Norway’s largest financial newspaper, Finansavisen, as Norway’s best professional meeting booker. His success is not due to luc...
In Search of the Perfect Team (with Karl Philip Lund, Partner, Inevo AS)
January 21, 2021 02:00 - 27 minutes - 37.4 MBKarl Philip Lund, one of Norway’s leading digital marketing experts, has helped many companies such as Bli Vakker, Norwegian and Hurtigruten build online success stories. He believes that one of the most important success factors to any company is a well-functioning team. In this episode, we talk about: How stories of failure bring teams closer together Why psychological safety is crucial and how to foster it in your teams How the way you drink your coffee shows what kind of...
Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)
January 15, 2021 02:00 - 47 minutes - 65.1 MBMichael Æro with Implement Consulting Group in Denmark, is “Sales Whisperer” to high performance sales companies such as Microsoft, Visma and Mastercard. In his work with companies of all sizes, he sees all too many are focused on selling product features than selling value. When you walk into a meeting to only talk about product, people blank out. In this episode, we talk about: Creating a foundation for trust even in virtual meetings What role empathy plays in sales relation...
How embracing diversity helps build high performance teams (with Jeanette Luytkis, CEO, Futt Consulting)
January 13, 2021 05:00 - 39 minutes - 54.5 MBJeanette is an executive leadership coach and CEO of management consulting firm, FUTT Consulting. For Jeanette, playing the long game means tolerance and accepting that people are all different - from the way they act, think and feel to ourselves. Nominated as 2015’s Storyteller of the Year by Nordic Entertainment Group, Jeanette brings her own unique blend of authenticity and compassion to our conversation. On this episode, we talk about: The difference between work and priva...
Building trust, collaboration and how to positively influence people around you (with Grete Valseth, Executive Partner, Dale Carnegie)
January 12, 2021 05:00 - 36 minutes - 49.9 MBGrete Valseth is an executive partner at Dale Carnegie where she trains some of the largest companies in Norway about communication, sales and leadership skills. In this first episode of Playing the Long Game, we talk about : Building trust, collaboration, and how to positively influence people around you Why going outside of your comfort zone helps you to grow What being "nice" in 2021 means and how it's totally different than what you think Why slide decks in sales meeting...
Introducing Playing the Long Game
October 20, 2020 16:46 - 2 minutes - 2.83 MBPlaying the Long Game dedicated to helping B2B companies create long-lasting customer relationships by being human and leading with empathy through every touchpoint in the customer journey. In each episode, I’ll bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. Whether you’re on an internal team, in sales, marketing or service, this podca...