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The Intangibles
Pit Village Podcast
English - April 18, 2021 22:00 - 30 minutes - 20.7 MBEntrepreneurship Business Health & Fitness Mental Health marketing business mental health sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we speak about the intangibles in the context of the attention economy.
We start with the attention economy and (03:00) introduction to the 'intangibles', first by defining what intangibles are and looking at them in (4:20) people and in (6:40) business terms.
We then started to look at how you can form a business around the "intangibles" and what they mean for you as you create content for your small business, including (11:50) immediacy, (13:10) personalisation, (14:23) interpretation, (15:02) authenticity, (15:40) accessibility, (16:13) embodiment and (17:15) patronage.
We then look at (17:40) how small businesses can use these fundamentals to increase the last one, their (20:38) findability, which is only done by creating original content that incorporates your "intangibles" (experience/perspective) as a character.
We end by looking at (22:00) how this will apply to business and question your current strategy with the 'intangibles' in mind, and (26:00) some thoughts on intangible your character being called into question - with some (28:00) final words on the growth of the Pit Village Podcast.
Sponsored by Prospect27.