Matthew Kay - A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months

Pint-Sized Marketing Podcast

English - December 02, 2019 15:00 - 17 minutes - 11.8 MB
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Previous Episode: Aiden Carroll - How To Track Traffic Like A Champ

Next Episode: Abi Bennetts - Psychology Principles to Power Your Digital PR Success

Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn't always resonate with users and search engines in the way we'd hoped. During this talk, Matthew dives into Aira's content generation process that's helped one client get over 100,000 organic search clicks by using a repeatable methodology based off thorough keyword research and content brief creation.