Aiden Carroll - How To Track Traffic Like A Champ

Pint-Sized Marketing Podcast

English - November 05, 2019 16:00 - 31 minutes - 21.7 MB
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Previous Episode: Kevin Moore - PPC and SEO for Double Domination in the SERPs

Next Episode: Claire Carlile - Google As Your New Home Page - Optimising Google My Business in a No Click World

Tracking your campaigns is not a nice to have, it is critical. You need to know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry.

What if I were to tell you that you may be doing your tracking all wrong?

Would you feel nervous? A pang of panic? Have you made the right decisions when sacking that agency for not delivering, or put money on a channel that was actually wrong, did you back the wrong horse?

As a marketer (or anyone whose job it is to get people to your website) you have to really understand how Google Analytics works.

How they define your website traffic.

How they may be bucketing your wonderful work.