Abi Bennetts - Psychology Principles to Power Your Digital PR Success

Pint-Sized Marketing Podcast

English - August 02, 2020 22:00 - 20 minutes - 14.5 MB
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Previous Episode: Claire Carlile - Google As Your New Home Page - Optimising Google My Business in a No Click World

Next Episode: Barry Adams - What You Need to Know About Core Web Vitals

Based on key research by Dr. Robert Cialdini, Abi will take you on a whistle-stop tour of his '6 Principles of Persuasion' - 6 mental shortcuts that we all use when making decisions. She will then share how we can tap into these 6 mental shortcuts to better understand the underlying motivations and thought patterns of our audiences, customers or clients, and communicate more effectively online.