PIMtalk® - The product marketing podcast
62 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 5 ratingsThe Product Marketing Podcast - for product marketers, merchandisers and PIM professionals.
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Episodes
11. The distribution dilemma
October 02, 2018 14:00 - 29 minutes - 19.3 MBIn this episode we talk to Nick Schulte, Vice President at Shift 7 Digital about the Distribution Dilemma that many B2B companies face. Get to know more about the business drivers, problems, opportunities and considerations in order to make a successful initiative in this field. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
10. How to use AI for marketing and PIM
September 18, 2018 14:00 - 34 minutes - 23.3 MBIn this episode we talk to Art Akerman about how we can use AI for marketing and PIM. Art leads a technology incubation team for Microsoft Services in Americas with focus on cloud technologies and advanced application workloads such as AI, blockchain and others. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
9. How to be like Amazon feat. Bryan Eisenberg
September 04, 2018 14:00 - 56 minutes - 34.4 MBIn this episode we talk to Bryan Eisenberg Co-Founder of Buyer Legends about what we can learn from Amazon. He shares his knowledge that also has been published in the book "Be Like Amazon: Even a Lemonade Stand Can Do It“. The four pillars of Amazon's success can be seen in this infograph: You can find Bryan online at: https://www.bryaneisenberg.com Twitter: @TheGrok Linkedin If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inrive...
8. How to deliver a great Customer Experience feat. Carlos Hidalgo
August 21, 2018 14:00 - 35 minutes - 24.9 MBIn this episode we focus on how to deliver a great Customer Experience. Carlos Hidalgo is an expert at the subject and shares his knowledge and experiences. You also have the possibility to win his book "Driving Demand" Here is the article Carlos is referring to in the episode: The Value of Customer Experience, Quantified Carlos Hidalgo is founder and CEO of VisumCx, a Customer Experience Strategy Firm. Carlos has over 20 years’ experience working with B2B organizations in delivering multi...
7. Expect the unexpected when talking about PIM
August 07, 2018 14:00 - 24 minutes - 16.3 MBIn this episode Thomas has a conversation with his colleagues Andy and Fedde where they share funny and unexpected situations meeting potential customers. It turns out that the expectations of the meeting and what PIM is can differ a lot. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
6. Functions & Features: In-Context Editing feat. iStone
July 24, 2018 14:00 - 22 minutes - 13.2 MBIn this episode Filip Lindwall and Magnus Kjellberg from iStone share their experiences from a Hackathon they did with some of their customers around the feature In-Context Editing and how this feature can increase business value in PIM solutions. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
6. Functions & Features: In-Context Editing feat. iStone
July 24, 2018 14:00 - 22 minutes - 13.2 MBIn this episode Filip Lindwall and Magnus Kjellberg from iStone share their experiences from a Hackathon they did with some of their customers around the feature In-Context Editing and how this feature can increase business value in PIM solutions. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
5. PIM, MDM and Marketing at Össur
July 10, 2018 13:56 - 39 minutes - 27.1 MBIn this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur. How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process? If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free...
4. How PIM improves E-commerce for L'Oréal
June 26, 2018 14:00 - 38 minutes - 25.7 MBIn this episode we talk to Eva O’Reilly, Nordic Ecommerce Manager at L'Oréal. The discussion circles around how PIM benefits E-commerce, the importance of cake to get the work done and how to make distribution of marketing material to retailers more efficient. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepaper!
3. PIM and Print
June 12, 2018 14:00 - 36 minutes - 20 MBIn this episode we focus on PIM and Print together with two experts Karen Debruyne from InDeap and Artur Zarzycki Hasselblad from Sigma. Learn what the whole process look like, differences between automatic and semi-automatic approaches, what mistakes to avoid and much more. Both the Indeap Magnispot Print Connector and the Sigma Golden Record solution can be found at the inRiver Marketplace. If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us ...
2. Five tips for a successful PIM project
May 29, 2018 14:00 - 29 minutes - 19 MBIn this episode we are joined by inRiver Champion Peter Norlander from Diamir Consulting. He will share 5 tips for a successful PIM project. 1. Don't fall short on your investment 2. Let your PIM change with you 3. Have REAL training for everybody 4. Let best-of-breed be best-of-breed 5. Challenge your partner If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected]. Want to know more about PIM? Download this free Whitepap...
1. What is PIM?
May 14, 2018 13:50 - 24 minutes - 15.8 MBPIM, you keep hearing about it, but what is PIM? In this episode of PIMtalk®, Thomas Sjöberg, the host of PIMtalk talk to his mom and others to learn more about PIM and what a PIM solution is exactly. Guests: Daniel Nackovski, Fedde van Feggelen, Marta Tripp, Filip Lindwall and Danny Langlois If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at [email protected].