5. PIM, MDM and Marketing at Össur

PIMtalk® - The product marketing podcast

English - July 10, 2018 13:56 - 39 minutes - 27.1 MB - ★★★★★ - 5 ratings
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Previous Episode: 4. How PIM improves E-commerce for L'Oréal

Next Episode: 6. Functions & Features: In-Context Editing feat. iStone

In this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur. How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process?

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