How to Cultivate a Personal Brand to Land Your Next Job or Launch Your Business

In this episode, Emily interviews Dr. Gertrude 'Gee' Nonterah on why and how PhDs and even graduate students should develop a personal brand. Strategically using LinkedIn and Twitter can play a big role in attracting opportunities, including catching the eyes of job recruiters. Gee developed a personal brand that helped her transition from her postdoc position into freelance writing and teaching at a community college. Gee and Emily discuss time management when you are getting a side business off the ground and Gee's upcoming pivot in her business.