047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier
A Load of BS on Sport: The Behavioural Science Podcast with Daniel Ross and Liam Botham
English - September 26, 2022 13:00 - 26 minutes - 18.3 MBEntrepreneurship Business Education Self-Improvement entrepreneurship interviews business inspiration paths less trodden adventure creators technology investors Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In partnership with BEworks, one of the very best behavioural science consultancies globally.
Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.
Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.
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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto