046: Wardah Malik on the future of behavioural science

I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.

Show notes

How does BEworks approach client challengesWork Wardah is most proud ofCreating, sustainable behavioural change at scaleBEworks’s Reimagining strategyDiversity of talent in behavioural scienceWhat skills are needed to be a successful behavioural scientist?The different languages of behavioural scienceThe next frontier: what does better access to data and AI mean for behavioural scienceThe intersection of behavioural science and cognitive technologyBehavioural science is like the Wild West

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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto